Order Assignments Now Get Upto 50% Off Get UPTO 50% OFF on Your 1st Assignment. Redeem Code: NEWCUST22 Order Now
Search
Listening..

Marketing Strategy of AirPods 2- Apple

University: University of Warwick

  • Unit No: N/A
  • Level: Post Graduate/University
  • Pages: 3 / Words 684
  • Paper Type: Assignment
  • Course Code: MKT301A
  • Downloads: 76
Organization Selected : Apple

INTRODUCTION

Marketing is a process of exchanging and managing relationship between customers so that their needs and requirements can be satisfied. Present assignment is based on the product AIRPODS2 that was developed by Apple in the year 2016. Targeted market for this product is United Kingdom and targeted customers will be Youngster age between 14 – 19 year old.

Product/ Service Description

On March 2017, Apple announced to launch a new product named Airpods2 which can a biggest hits. With the help of this product an individual can listen to music, make a call and operate other audio programming without even touching the iPhone (Goyal and et. al., 2015). This includes various features which is making the product unique in nature.

Market Analysis

Apple brand it popular all over the world and most of the people love to buy phones of this company because of its brand value. In order to complete this report, targeted country will be United Kingdom and it has been chosen because of increased customer base as compared to any other country. According to the recent times people are moving more towards brand because of maintaining status in front of other individuals. In terms of competitors as such Apple doesn't have any competitor in United Kingdom because they are itself a unique product. But Samsung can be considered as a major rival firm because of its large customer base.

Segmentation, targeting and Positioning

  • Segmentation: Market area is wide so it is is crucial that company after analysing the market environment do proper segmentation so that effective services and facilities can be provided to targeted customers (Goff and et. al., 2014). In terms of Apple, they have done segmentation by considering demographic aspects such as age, income, etc.,
  • Targeting: This is done after making proper segmentation, like for this assessment targeted customers were from the age group of 14 – 19 years. This age group was targeted in order to know about the view points of these youngsters towards this innovation. Nowadays people want their product to be compact but with lots of features.
  • Positioning: This is determine as factor in which one can know about the standard of the company in front of its customers. For instance: after hearing Apple brand, one can determine it is a brand which is one of the leading company across the world and provides excellent feature products to its customers. Therefore, it can be said that in relation with Apple they have a good positioning in front of its customers (Stocker, 2014).

Marketing Mix

  • Product: Apple is very famous for innovative products through which life can be more easier. Company provides a variety of products to its customers. Such as Mac, Iphone, Ipod, Apple Watch etc., AIRPOD2 is a new product that was launched by the company in the year 2016 and gained much recognition in the market area.
  • Pricing Strategy: As Apple is a premium brand so they doesn't make products for all sections of the society. Therefore, their pricing strategy depends upon the new and innovative features they have added.
  • Promotional Strategy: Apple Inc., in their promotional strategy adopts aggressive advertisement and for this they are using different channels and mediums like TV, print media, online ads etc.,
  • Place: In United Kingdom products of Apple i.e. AIRPODS are available in stores and customers can also purchase these goods through online and other distribution channels (Heyward and Gibson, 2014).

Read Also: Luggage Transport Services to Customers- London Shippers

CONCLUSION

From the above report it has been concluded that airpod2 is one of the unique and innovative products which is enabling customers in doing their activities with out even touching the mobile phones. Targeted customers are using this product because of the nature of trying new and innovative products.

Download Full Sample
Cite This Work To export references to this Sample, select the desired referencing style below:
Global Assignment Help.(2022) Marketing Strategy of AirPods 2- Apple Retrieved from: https://www.globalassignmenthelp.com/free-samples/marketing/mkt301a-marketing-strategy-of-airpods-2-apple
Copy to Clipboard
Marketing Strategy of AirPods 2- Apple Global Assignment Help ,(2022),https://www.globalassignmenthelp.com/free-samples/marketing/mkt301a-marketing-strategy-of-airpods-2-apple
Copy to Clipboard
Global Assignment Help (2022) Marketing Strategy of AirPods 2- Apple[Online]. Retrieved from: https://www.globalassignmenthelp.com/free-samples/marketing/mkt301a-marketing-strategy-of-airpods-2-apple
Copy to Clipboard
Global Assignment Help Marketing Strategy of AirPods 2- Apple. (Global Assignment Help, 2022) https://www.globalassignmenthelp.com/free-samples/marketing/mkt301a-marketing-strategy-of-airpods-2-apple
Copy to Clipboard
Global Assignment Help Marketing Strategy of AirPods 2- Apple. [Internet]. Global Assignment Help.(2022), Retrieved from: https://www.globalassignmenthelp.com/free-samples/marketing/mkt301a-marketing-strategy-of-airpods-2-apple
Copy to Clipboard
Often times, students feel unable to work on assignments and think, “Who will do my assignment?” By providing "Sample" on various subjects, we are trying to help them understand all the intricacies of writing. We have the most qualified and skilled assignment writers who can provide the best assignment writing services, essay writing services, dissertation writing services, and more at the most affordable rates. Place your order now for surprising discounts.
Boost Grades & Leave Stress

Share Your Requirements Now for Customized Solutions.

Lowest Price
USD 7.13

Delivered on-time or your money back

100+ Qualified Writers

For Best Marketing Assignment Help

  • expert name
    1663 - Completed Orders
    Dr. Marilyn Steward View Profile Ph.D. in Mathematics and Statistics Australia Hire Me
  • expert name
    1254 - Completed Orders
    Roxanne Aniston View Profile Master's in Biomedical Engineering USA Hire Me
  • expert name
    2114 - Completed Orders
    Daniel Scrooge View Profile Graduate in law estate management Australia Hire Me
  • expert name
    321 - Completed Orders
    Dr. Leonard Prado View Profile Ph.D in Fashion Designing UK Hire Me
View All Writers
FREE Tools

To Make Your Work Original

  • tools Paraphrasing Tool

    Check your work against paraphrasing & get a free Turnitin report!

    Check Paraphrasing
  • tools Plagiarism Checker

    Check your work against plagiarism & get a free Turnitin report!

    Check Plagiarism
  • tools Reference Generator

    Get citations & references in your document in the desired style!

    Generate References
  • tools Grammar Checker Tool

    Make your content free of errors in just a few clicks for free!

    Grammar Checker
  • tools Essay Typer

    Generate plagiarism-free essays as per your topic’s requirement!

    Essay Typer
? Help
GAH whatsapp