INTRODUCTION
Marketing is related to activities which are associated with selling and promoting product or services. It also includes research which helps to analyse market trend. This helps to increase sales as well as profits of organisation. It is important to work according to market trend so customer satisfaction is possible. Marketing department has relation with various other departments through which they can provide best services to customers. Marketing help to deliver information related to product. There are various methods through which marketing is possible (Brychkov and et. al., 2017). This report is based on Pfizer pharmaceuticals company having head quarter in New York. Wizz Air is an Hungarian airlines company having head quarter in Budapest. They serve airways services in North Africa, Middle East. In this report, there is discussion about roles and responsibilities of marketing, interrelation with marketing department, elements of marketing mix and marketing plan. If you want sample paper regarding EasyJet then visit Financial Derivatives Trading of EasyJet.
TASK 1
P1 Key roles and responsibilities of marketing function
Marketing department has many roles and responsibility with which they can make promotion of their product. Marketing function of Pfizer pharmaceuticals help to promote modifications in medicines. Some roles and responsibilities performed by marketing manager are as under-
Market Research: There is requirement of some knowledge about market, so medicines can be prepared accordingly. Market research is important because it helps to know about market trend and then product and services are served. Research is conducted by marketing manager to know about views of medicines and to know scope of alteration (Cabrera and Williams, 2014).
Customer service: Customer is the main base for growth of business. It is important to serve customers, so they get satisfied. There is requirement of policies which are significant for business growth. It is important to work according to customer need this can be possible by taking feedback from customers. There are many competitors in market, so manager has to use techniques through which they can satisfy customer and gets edge over other companies. Marketing manager of Pfizer pharmaceuticals take views from distributors and retailers.
Make advertisement strategy: These days advertisement is one of the important concept which helps to know about new product launched in market. In Pfizer pharmaceuticals there are varieties of medicines, so managers has to elect advertisement which is specific for targeted consumer. There are various modes of advertisement but best and cheap source has to be selected. As demand of medicines of Pfizer pharmaceuticals can be raised when people are aware and this can be done through television, online advertisements. If you want assignment services in london then Assignment Help London would be of great help.
P2 Roles and responsibilities of marketing relate to other departments
In Pfizer pharmaceuticals, there are various departments which work to achieve goals and targets. There are many activities which has to be performed by joint efforts of various departments, so it is important to work in proper manner. There must be proper planning through which consumer gets utmost satisfaction and proper use of resources. As marketing is the department which deals with customer and deliver information to department. In the same way the are working to deliver information related to some product to consumer (Griffitts, 2016). Marketing managers of Pfizer pharmaceuticals works with various other departments which are discussed as under-
| Pfizer pharmaceuticals | Wizz Air | |
| Operations department | This is one of the most important department which work accordance to current trends. There are many dealing which has to done with internal as well as external parties of Pfizer pharmaceuticals. Marketing manager works with operations department in order to bring simulation in business operations. | Marketing manager of Wizz Air deals with operations department which help to provide deliver information related to consumer. It helps to provide up to the mark services. |
| Human resource department | In Pfizer pharmaceuticals, there is requirement of various employees. Hence marketing manager need to operate HR department to manage their personnel and related affairs. It is essential to select so candidate which are suitable for business operations. Various qualities are required for different post, which marketing manager as to tell. | As in airlines industry there is requirement of various employees to market services to customers. This is responsibility of HR manager to select best candidate for marketing post. |
| Finance Department | Finance is one of the important factor which maintain about economic benefit of company. It is essential to reduce cost, so profits of Pfizer pharmaceuticals can be increased (Hoeffler, Herzenstein and Ginzburg, 2015). it is role of Marketing department to deal with external factors of business, so they have knowledge about best and cheap sources of funds, which is beneficial for finance department. Apart from this, there is requirement of funds for promoting medicines, so this is set by finance department. | To provide best services, it is essential to work according to set budgets. Finance department set targets according to which marketing manager has to work, through this there will reduction in cost and profits can be gained. |
| Sales department | Sales is one of the important department which works for growth and development of Pfizer pharmaceuticals. Marketing and sales department are closely related. When new product is launched in market, then marketing manager has to select advertisement medium to deliver knowledge about it. Afterwards sales can be possible. | Airways business can be performed with the help of marketing of services. It is essential to make advertisement such as newspaper, online application, television, hoarding, etc. which helps in increment in sales. |
TASK 2
P3 Elements of the marketing mix
Marketing mix is the technique through which managers of Pfizer pharmaceuticals pursue their marketing function in appropriate manner. In market mix, there are 7 elements of marketing mix(Hoffman and Turley, 2015). There is discussion about marketing mix of Pfizer pharmaceuticals as manufacturing unit and Wizz Air which provides airways services. This is discussed in detail as below-
| Basis | Pfizer pharmaceuticals | Wizz Air |
| Product | Pfizer pharmaceuticals is one of the largest company in medical line which deals with health and social care. They works in nine division such as animal health, nutrition consumer, etc. Major products of Lyrica, Zyvox, Zoloft, etc. | Wizz Air serves two types of services. They are- on the ground and in- flight services. Apart of this cabin , catering, ramp, services are also served. |
| Price | Pfizer pharmaceuticals selects pricing strategy which is suitable for targeting customer. Mainly they use skimming pricing strategy. | Wizz Air is using low cost price, cheap value pricing, premium pricing and value for money pricing. |
| Place | Pfizer pharmaceuticals is present in 180 national and international market. Some of the countries are- Hungary, Ireland, Switzerland, etc. | Wizz Air operates in various parts of country such as England, New York, etc. |
| Promotion | Pfizer pharmaceuticals has various methods through which they can promote their brand in market. Sales promotion and online advertisement are two main source of promotion for Pfizer pharmaceuticals. They use various strategies through which customer can be attracted. Such as bonus, discounts to retailer, free samples, etc. | Promotional activities of Wizz Air are advertising, publicity, sales promotional and word of mouth techniques. |
| Physical evidence | They have different type of packaging framework which makes them different from competitors. Small changes are made in their packaging, which helps to identify product of Pfizer pharmaceuticals. | There are many elements which shows its good image in industry. Cleanliness, proper uniform, ambience, label or tag, brand logo, tickets, etc. shows physical evidence of Wizz Air. |
| People | Pfizer pharmaceuticals have large number of employees which operates in 110000 employees. | This company has good and trained personnel which work to achieve targets. Employees are responsible towards work, they have problem solving ability, caring attitude which help to provide satisfaction to customers. |
| Process | In medical line, there is requirement of proper manufacturing, this help to maintain quality of medicine. There are various mediators and then product is delivered to customer. | Process followed by Wizz Air are reservation, flight information, basic facilities, baggage handling, entertainment activities, etc. |
CONCLUSION
From the above discussion, it is clear that marketing is one of the important department which help to increase goodwill and profits. There are many roles such as customer service, making advertisement strategy, etc. which has to be performed by marketing department. Marketing mix is the technique which provide knowledge how to perform marketing activities so positive results can be judged. Marketing plan is base for all activities which are performed in near future to attain objectives.
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