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Marketing Strategy: Amazon Kindle Fire

University: UKBC College London

  • Unit No: 7
  • Level: Undergraduate/College
  • Pages: 3 / Words 837
  • Paper Type: Ph.D. Thesis
  • Course Code:
  • Downloads: 636
Question :

The report tends to cover the detailed analysis of the suitable marketing strategy which is useful in the Amazon kindle fire as it is the biggest marketing strategy of Amazon. In this, the e-commerce vendors market their products through web and undertake banner advertising and inbound marketing. It also tends to undertake suitable growth for the high conversion, advertisement channels and customer acquisition which is a costly affair.

  • What are the challenges which are faced by Amazon regarding supply channel?
  • What are the services which are offered by Australia Service Melbourne?
  • Which browser is offered in Amazon kindle fire?
Answer :
Organization Selected : Amazon

Kindle fire is the coolest sales and marketing channel and due to this, Amazon tends to stand to lose $50 for every kindle fire sold. In this, Amazon tends to line up with kindle undertaking the touchscreen tablet and also tends to join hands with Amazon Australia Service Melbourne in order to offer their products and for this, Amazon tends to develop suitable strategies only if they launch their tablet as the company is competing with the price, content and commerce. IN relation with this, Amazon leads to face suitable challenges considering its partnership and supply channel that can become its weakness and to overcome it Kindle fire develop effective retail partners. For this, Amazon tends to overcome it by developing co-branding with Google, and Android which is a good move for the goal for mass-market adoption. For this, Amazon also faces a shortage in order to convince regarding its global strategy as compared with Apple as the iPad is available in 64 countries but the kindle fire is available in the US. Along with this, Amazon tends to join hands with Australia services Melbourne in regard of offering credit and debit card charge and company was founded in 2014 and also trusted by 35 users by marking credit card charges as suspicious. Furthermore, the Australia services undertake information regarding contacts, financials and other competitor information that leads to witness the suitable depth and breadth of data and overall industry in terms of leading sales intelligence tools.

Along with this, Amazon tends to offer additional services in Australia as the prime members tends to get access of free grocery and restaurant deliveries and the Australian prime services are limited to suitable options. For this, Amazon tends to offer unlimited services in Australia as their prices are different as per the services like AU$13.99 per month for kindle, AU$11.99 per month for Music and AU$16.45 per month for Audible. Furthermore, the Amazon kindle fire marketing strategy put emphasis on the prices regarding the overall performance and functionality as kindle fire is designed for the multimedia consumption devices regarding the creation and consumption of devices. Moreover, Kindle fire does not have large storage options, webcam and mobile network connection capacity and besides this, it is less expensive rather then the peer products.

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For this, Amazon tends to sell Kindle fire for the estimated cost of $10 to $20 loss per unit in order to motivate tablet adoption by the less loaded areas of the population. For this, Amazon is betting for their pre-loading their content services on the suitable devices and also tends to optimise the device for Amazon e-commerce business that leads to enhance market share among the users and offset the cost of subsidising the kindle fire sales. Moreover, Amazon tends to deal and offer its services through Australia Service Melbourne as Amazon decided to open its own app store that leads to offer competitive content services like Netflix that leads to motivate more wide spread adoption of their devices. In relation with this, Amazon tends to consider Kindle fire marketing strategy to run their business for so long and also get margin in terms of suffering for several years. In regard of this, Amazon tends to deliver its products through Australia service Melbourne as the cost for ship items from each product category to the Australia that leads to varies by item regarding the shipping option.

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For this, Amazon tends to work closely with its carriers in terms of offering competitive shipping experience to their customers. In regard of this, it undertake the suitable inventory which can be browsed effectively from the devices and bought in few seconds as Kindle is the effective and perfect platform for Amazon in terms of creating revolutionary sales channels with complements and e-commerce website effectively. Therefore, customers need to uptake for mobile devices in terms of enhancing Amazon to make sure that it is present on the preferred channel of customer. Additionally, the silk browser in kindle fire tends to conduct suitable stuff that run on the cloud based servers. For this, Amazon tends to get deep dive to their customer behavioural pattern which leads to become huge bonus for company.

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