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Marketing Design and Innovation


Marketing is considered as one of the most critical aspects for the success of every organization. In support of this, it can be stated that marketing is a significant activity which is conducted by the management in order to have a direct positive impact on the organization and its sales. It is also considered as an action which can facilitate in effective accomplishment of organizational goals (Mozota, 2003). In the current era, the number of business organizations is looking forward to bring some innovation and uniqueness in its product or design in order to attain better business opportunities.

In this report, learning will focus on work culture of Aston Martin in order to have better understanding regarding the concept of managing design and innovation. It will focus on various benefits and values which are derived by the clients or customers. It will also provide information regarding diverse factors which can amend the uniqueness within product. It will have a spot light on the elements like shape, colour, design, imagination, relevance and usefulness. Furthermore, it will also focus on brand appeal of innovative and unique products in order to have better sustainability in the market.


In the current market scenario, Auto-mobile sector is playing a key role in the success of UK by contributing in its economic development. Industry is having sustainable growth and development which is beneficial for the UK market. It has been spotted that the auto-mobile industry has focused on number of changes and developments for better opportunities. Along with this, the organizations of auto-mobile sector are also focusing on design and innovation factor for better changes in goods or vehicles in order to meet the needs of customers (Vedin, 2006). In support of this, it can be said that in 1890's, the Daimler Motor Syndicate has formed but later on the patents rights has been purchased by Fredrick Simms. After this, the number of changes has taken into account for betterment of British motor industry.

Other than this, it has also been identified that the sales of industry has also increased in a great context due to innovation and unique designs of vehicles. Moreover, Aston Martin is also contributing in a great context by introducing a wide range of innovative and well designed cars in the market (Berkowitz, 2007). In this respect, company has also introduced Vantage Range. Organization always looks forward to bring number of innovation and uniqueness in its Vantage Range in order to meet the needs of every public class or segment. The classification of Aston Martin, Vantage Range can be as V12 Vantage S, V12 Vantage S Roadster, V8 Vantage s, V8 Vantage S Roadster, V8 Vantage, V8 Vantage Roadster, Vantage N430, Vantage GT12.

Aston Martin Vantage Range

Benefits and Values derived by Customers

Diffusion of Innovation

It is a strategic theory which helps business to design products in better way and meet the innovation standards as per customers needs. In support of this, the management of Martin Aston can attain better understanding regarding success of diverse actions and previous innovations within products. It is beneficial for better accomplishment of potential innovations within organization. In this management of Martin Aston can easily analyse the number of innovation and technological upgrades which they have already taken into account. For example, the management has accessed the detailed assessment of Vantage 8 before introduction and design of Vantage N430 in order to understand the previous innovation and design of its Vantage series. It provides better information about the responses of customers towards Aston Martin Vantage series. It provide better information about market needs and facilitates in providing better benefits and values to customers.

Customer Delivered Value

It is a theory which is adopted by business organisation to attain better analysis of customer prospective. It provides information regarding gape among benefits and cost of one innovative product with the other organizations product. In order to meet the customer satisfaction level the management of Aston Martin is considering customer delivered value theory. It also allows business to compare Vantage models with upcoming product so that innovations standards can be maintained in proper way to meet goals. Customer response towards Vantage series also beneficial for decision regarding pricing of upcoming products.

In this respect, it can be said that Auto-mobile is considered as one of the most critical aspects in current lifestyle. It plays a significant role in everyday’s life of people. In this support, it can be said that with the use of Aston Martin cars, people can do journey to diverse places and perform number of other tasks in a diverse manner (Freeman, 2005). In other aspect, it can be stated that the Vantage Range of Aston Martin can be considered as a medium of transportation. It is one of the key reasons that cars are playing a key role in the lifestyle of people. Aston Martin Vantage Range provides number of benefits in context of transportation to the customers (Leonard, 2007). Other than this, in current market, the cars are not only taken as a commutation medium but also considered as a method which reflects the lifestyle status of person. The unique features and number of auto features in the Aston Martin Vantage Range are reflecting the premium lifestyle of people.

Other than this, there are some other benefits and values as well which person can have by having purchase or use of Aston Martin Vantage Range. In support of this, it can be said that one of the key benefits of accessing Aston Martin Vantage Range is that it assists in day to day commutation which makes life easy (Tatikonda, 2001). It also provides convenience in context of transportation by providing easy access to private or own transportation medium at any time. Person can travel to any place as per the need and convenience with the use of car which is one of its most significant benefits. Moreover, the unique features like top speed of 330 km/h also saves the time of journey and facilitate in accomplishing the journey in less time.

Moreover, the situations have changed dramatically and it allows people to travel from different places in the desired time period. Auto-mobiles have also turned into inexpensive transportation medium and less time consuming option. In other aspect, it can be said that with the use of Vantage Range, travelling can be carried out in an efficient and effective manner (Walsh, 2006). Other than this, Vantage Range of Aston Martin is also providing great values to the customers through number of unique features. In support of this, it can be said that the Vantage N430 bring excitement to road in the most accessible and emotional engaging way.

Features and design of Vantage N430 is considered as a perfect complement to the eye-catching looks. Due to unique features, design and enhanced comfort level, the Vantage Range of Aston Margin is also taken into account as the value for money product. Now days, customer’s key need is to acquire well designed and high innovative technological featured cars which provides value to money (N430. 2015). In this support, Aston Martin is bringing number of changes in its Vantage Range so that design can be improved and best combination of innovative technology can be provided to customers. In support of this, value can be stated in a way that the use of cars also provides high level of freedom, independence and mobility while commuting from one place to another. The carbon fibre seats reduces the weight and provide more control on driving which also promotes the comfort level among users (Vantage. 2015).

The uniqueness of different design elements

It has been spotted that there are some key elements that promote the uniqueness in the product such as shape, size, colour and other elements of design. In this respect, the Aston Martin is also considering these elements in proper way (Verganti, 2008). In order to understand the concept of uniqueness effectively, the Vantage N430 is considered as a product. In order to boost the uniqueness, the Aston Martin has focused on beauty, dynamics and athleticism. For better creation of legacy, the club sport car is acclaimed in N400, N420 and N430. Improved focus on dramatic colours and intense styling the N430 is offering unique heritage to racing cars which increases the organizational oppo

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