The Objective of this report is to evaluate technology management challenges which can be raise due to excessive uses of social media platform. In this regard, it is required to analyze its impact over organisation by considering;
- Evaluate the disadvantages of social media platform on the basis of an organizational point of view.
Disadvantages of Social Media From an Organisational Viewpoint
The advancement of technologies, evolving of latest and high tech gadgets and enormous and effective use of social media has become a trend now. Especially, the usage of social media platforms has seen a major rise up and now almost every one is present on the social media platforms. Even the organisations and their employees are now connecting with each other by the means of this medium. The Social media tools or platforms like Facebook, twitter, Instagram etc are becoming a good and expressive mode of communication. Company's or business organisations too are using this platforms to promote their product and services and connect with their customers. It will help the organisations to interact with their customers, suppliers, investors and stake holders. Thus, this can be said that Social media is good tool for the company.
However, the disadvantages of social media that can be faced by the organisation can't be denied.
Social media has been like a boon as well as the curses like the business enterprise. The improper utilizations of these interactions medium can prove fatal for an organisation on a deeper level. There are many instances and consequences that can impact the operations of the organisation and thus the social media tools and elements are required to be managed by the enterprise. The most significant and major disadvantage of these medium is that it critically impact the work performance and productivity of an organisation. Based on a research, it is been said that the organisation which allows its employees to use the social media during the work hours is likely to have a decrease in profit for up to 1.5%. Undoubtedly, Face books and other mediums help in the better promotion of the business, products and services, this disadvantage and drawback can't be neglected. Other than this, the usage of social media is a high threat to confidentiality of the firm. Any post or upload that showcases the functionality of an organisation will impact the operation and integrity within of a business organisation that can cause loss of customers and market.
Other than this, the major drawback or loop hole in utilization of the social media is the lack of proper privacy and personal space. Many times, the organisation involves a number of employees in a post, which leads to the decrease in privacy of many employees and may lead to the severe consequences like unwanted spam messages, friend requests etc. such cases may further end up to harassment issues which is a serious concern to be handled by an organisation. Such practices not only ruin the interpersonal bonding among the employee's but also, tarnish the image of the organisation. Also, the misinterpretation of a message can cause the rise in conflict and misunderstandings and may cause the tension at the work place, impacting the employee's performance and company's core compatibility.
The harassing behaviour of the employees using the social media platform is the major challenge that has to be rectified by a business organisation. The HR and IT department of the firm has to see through the occurrence of such practices by the co workers ant the work place. Such practices also lead to the dissatisfaction among the employee's affecting the efficiency of the organisation. Other than this, many times the misuse of the social media may cause the violation of legal practices that can impact the overall performance of the firm. Any sort of misuse or unethical utilization of online media may cause the business entity to face a legal issue which can demean the performance, reputation and customer loyalty of the firm, decreasing the revenue generation.
The major security threat that an organisation can face is also caused by the usage of social media. As the online medium is prone to get hacked, this is a major predating to the vital resources, plans, strategies and intellectual property of the organisation. Proper monitoring is required to be taken by the organisation in order to maintain the integrity and better execution of business activities. Also, the safeguarding measures has to be implemented by an enterprise in order to prevent any unauthorized access to their information.