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International Marketing Strategy for Carmans Kitchen

University: Monash University

  • Unit No: 3
  • Level: Post Graduate/University
  • Pages: 3 / Words 844
  • Paper Type: Essay
  • Course Code:
  • Downloads: 643
Question :

This topic consists the information about International marketing for Carmans kitchen and how they are changing their international marketing strategy for their healthy and nutritious products to reach out to the consumers across the globe and how it helps them in their expansion.

  • How international marketing helps Carmans kitchen is expanding.
  • How managers of Carman kitchen can implement marketing strategies for their healthy food products.
  • How international marketing helps in generating profits for the Carman kitchen.
  • How international marketing helps in gaining market share.
Answer :
Organization Selected : Carmans Kitchen

Carmans Kitchen

Carmans kitchen is one of the finest restaurants in Australia which provides quality and healthy food at affordable prices. Carman is one of the food chains of Australia which provides nutritious and delicious snacks. Carman provides food to its consumers with the motive of well being and believes that food should be enriched with seeds and nuts which is healthy for the consumers and people of Australia. Carman believes in the quality of food and believes in preparing the food with a passion for its consumers as it satisfies consumer and creates delightfulness in them. International marketing is associated with the import and export of the products of the organisation across the globe in order to boost the profits and in order to expand the business of the organisation. International marketing helps in reaching out to the consumers related to different culture and language as it helps in gaining the market share and helps in targetting the different consumer groups. International marketing helps Carmans kitchen in expanding it's business to other countries as it provides the healthy and nutritious food to its consumers so Carmans kitchen can target the individual who goes to the gym or the sportsperson or the people which are conscious about their health.

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International marketing covers different aspects such as it helps in the economy to grow and it also helps in the economic growth of the nation and international marketing motivates organisation from different background to sell their product globally as it helps organisation in exploring the different culture and different set of consumers. Carman have to focus on many aspects in order to explore their business globally as firstly they have to identify their target consumers by analysing and researching about the market after that Carman have to understand the culture in which they are going to introduce their business and plan about the techniques of the branding through which Carman can create the awareness about their business among the consumers. Effective product development also plays a vital role in developing the product for the consumers according to the need of consumers as it satisfies the consumers needs and wants and make their product effective among consumers.

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Carmans kitchen mission and vision is to provide healthy food to it's consumers and in order to be effective in the international market Carmans kitchen have to prepare the road map for the branding of the product in future and to evolve the business of Carmans kitchen in international market. Carmans kitchen managers have to implement new business ideas in order to expand it's business in the suitable and stable economy. Carmans kitchen have to focus on innovation of it's products or offerings as it helps in attracting the consumers and have to expand the range of their products in order to give variety and options to their consumers because Carmans kitchen have to face fierce and intense competition in the market by the players who are already settled in the market and in order tos sustain in the competitive market Carman have to focus on their business and marketing strategies. Carman have to analyse the market as it helps in adapting to the market situation and it helps them in understanding the market situations and understanding the market needs.

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Carman focuses on developing the digital platform for their services as it would be easy for the consumers to understand about the mission of the company and also helps in choosing their product from different choices. International marketing needs resources and planning and managers of Carman have to makes sure that there should be effective utilisation of resources and focus on reaching the goals and objectives which is desired by the organisation. Carman provides the food which is healthy for the people and it encourage and motivate people of different culture to try it's product as these health is the prime issue among the population and the mission of Carman to provide healthy and nutritious food to their consumers is going to help them in expanding their business. International marketing helps in the expansion of business as it helps them in expanding their market share which ultimately affects their profits. International marketing is used by every organisation for it's business expansion but is only effective when organisation have proper planning regarding the expansion and the strategies should be formulated and implemented effectively and efficiently in the organisation.

Also Check: Essay Help

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