This assessment will cover following questions:
- Hotel Holiday Inn is engaged in offering luxury accommodation services to its visitors. How can the external environment of Hotel holiday Inn can be examined?
- What role does marketing, HRM, operations and R&D department play?
- Explain the impact of government on the operation of Hotel holiday Inn?
Hotel holiday inn is American owned brand of hotels. It is said to be the worlds the largest hotel chain which would include the 1173 hotel all over the world. Hotel is working form the 1952 and form that time it would provide the services to customers in the effective way. The report is discussing the swot analysis and the strength and weakness of the hotel. It would also include the threats and opportunities in the effective way. These would affect the services and the sales of the hotel.
The swot analysis is focusing on the strength, weakness, opportunities and threats.
The strengths of the holiday inn has the high brand value in the market and these would entertain the customers which are visiting the hotel on the large scale. Employees are well-trained and these would be helpful for the hotel because well-trained employees would entertain the customers in the effective way. Employee turn over rate is also low in the hotel so these would help hotel to cut the cost of the training on employees. Hotel has build the brand value in the market and also due to these hotels has gained the good reputation in the market (Adrian 2017).
Hotel has the limited market share and these would be trouble for the hotel in the future. As the hotel is trading in the hospitality sectors, there are various competitors in the hospitality industry. Technology is weak and hotel would not use the technology in the large scale. These would not entertain the customers in the defective way. Hotel is providing the services but at the inconsistent service are affecting the customers on large scale. Inconsistent WiFi and then other facilities would have the effect on the goodwill of hotel in the market.
Travellers are usually looking for the proper destination which would provide them to work in the effective way. Hotel would come up with the business traveller and the leisure travellers which would increase the sale of hotels. Hotel can also use the seasonal offers in which they would use and provide the service to the customers according to the season (Agrawal 2016). Holiday inn would update the technology and the also update the elevator systems which would be beneficial for the hotel which are visiting the hotel on the every time. These are the opportunities for the hotel which would hotel to increase the business.
Hotel would increase the cost and the operational cost as well. Thee would help them to work in the effective way. Hotel would increase the hotel rates and so it would result in the decrease in the sales. Decline in the tourism would also affect the sales of hotel because it would also affect the productivity as well. Increase in competition is affecting the sales and customers are attracted towards many other places which would entertain the customers by facilities and services. In the hospitality sectors hotel would need time to grow in the effective way and it is the biggest problem for the hotels (Kencana Arjana and Sudiarta 2018).
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Factors which would have impact on the two departments of hotel
Political factors are affecting the marketing department by the way of the brexit. Due to Brexit tourist were not visiting the hotel and marketing department would not be able to do the marketing of