Marketing is a process of transferring the goods and services from producers or manufacturers to the consumers. It includes advertising, shipping and selling the products or services so as to satisfy consumer needs. By making effective and strategic marketing plan the organization will be able to compete effectively in the market. Danone Ltd. is a multinational food products corporation that provides fresh dairy products, water, early life nutrition, and medical nutrition to the consumers.
AC 1.2 Benefit and cost of market orientation
Market Orientation: This approach is based on the assumption that the customer is the king of the market. Therefore, all the marketing efforts would be done in order to satisfy the customers wants (Varey, 2002). In this marketing, organization pay primary focus to determining the consumer needs and attempting to provide such products and services to the