New Media Marketing consultants have been planning to expand internationally but does not carry appropriate knowledge to do so. This report is formed to determine how marketing contributes to business strategies in an international context.
- Determining how marketing contributes to business strategies in an international context.
- Carrying out an evaluation of the criteria of selection of international market along with specifying the key success factors for New Media Marketing Consultants.
- Investigating elements of how a marketing plan can be adapted and standardized across international markets.
- Demonstrating how to organize and evaluate international market efforts.
INTRODUCTION
There is requirement of different factors are required to expand business. It is important to perform activities in way which is affecting business polices. It is essential to analyse market and then take correct measure. There are possibilities that due to change in external and internal factors company has to alter their policies. There is requirement of change in strategies so this has in growth of business (Akaka, Vargo and Lusch, 2013). Firstly business starts in local geographical boundaries and after this extended to international level. International marketing is communicating to different people with people at internation al level. There are many factors which are getting affected due to alteration in plans and policies. As per change in political factors there is effect ion business expansion too. There are many marketing concepts which has to be identified and taken care. Marketing is one of the important department which works to perform activities in better and effective way. This report is based on Newmedia marketing consultant firm which is thinking to serve all over the world. They provide services like internet marketing, marketing consultant, e-business consulting, etc. to customer. In this report there is discussion about scope and key concept of international marketing, various options through which company can expand their business, process which has to be followed to deal internationally, advantages and disadvantages of various methods to expand business internationally (Berthon, P. R. and et. al., 2012). New Media Solutions is the company which deals with IT related consultancy services. This company is situated in UK and they have wide communication channel with different marketers. They deals in online marketing, internet marketing, business consulting, etc.
TASK 1
P1 Scope and key concept of international marketing
International marketing is the branch which helps in performing business operations in better way. It is essential that company can perform operations in proper manner. There is requirement of proper knowledge about place where business has to establish. International marketing is one of the best concept these days it is essential to take actions in proper way, so business can grow. There is requirement of proper planning, organising and staffing, etc. so policies can be effected for company as well as nation. It is tough to establish in different nation, so management of company has analyse deeply each and every factor. There are possibilities that company has to change their terms and conditions in order to analyse changes in different and effective way (Cadogan, 2012).
Scope of international organisation in context of New media:-
Newmedia is the company which deals with online consultancy services, so to expand business they need to know what has to be done and in what manner. There are possibilities that company does not perform activities in better way. Company can analyse activities in better way but this is effective with the proper use of marketing techniques. Newmedia is the company which do not take policies in better and effective way. Company can perform activities in better way through using change in plans and policies. There are factors which are using techniques to perform activities which help in achieving targets ion better and effective way (Cavusgil and Cavusgil, 2012). Expansion of business has to be after analysing proper measures which are used to achieve targets. Manager has to keep eyes on activities son they can guide employees to work under changed environment. It is not essential to that policies related to native place is not same as foreign country son there is requirement of motivation of workers through which they can expand business.
Concept used in international marketing
Import- There is requirement of good services to satisfy need and demand of customer. To give more satisfaction, there is requirement of good quality services. In import there is requirement of some policies which are related to delivering some good quality product and services to society. In international marketing, there is requirement of proper change in policies which help in delivering good quality product and services (Chung, Lu Wang and Huang, 2012). There are some factors which are related to company and it is essential factor having new and innovative factors. Further, through import mode new-media easily import various products and services at different parts within that state which leads to higher sales and productivity.
Export- In this approach New-media company hire some external source. This helps in achieving targets in better way. There is requirement of proper and effective way to perform creativities. There is use of some specialised services which help them to expand their business in better way. Company can perform activities in better way and this is effective for analysing new opportunities in market. There are different taxes applied on this export transaction, so it is important to perform policies which are related to analysing changes to their work. There is polishing of knowledge and company get famous in industry (Zhou , Wu and Barnes ,2012). This helps to grow in market and new media require to expand their business for more profitability under which they need to compile with laws regulation of export in order to running their business in different countries.
Joint venture- Joint venture means to perform activities in better way. It is essential to analyse market and join hands with some other company (Czinkota and Ronkainen, 2013). This helps to provide assistance to company to raise their profits. There are possibilities that company do not accept changes so frequently. In joint venture New-media can approach to company of same nation. This is effective with the proper analyse of company. There is requirement of good and effective use of resources which are helpful in growing business. There are proper contract between both the parties so they can grow and market their product in better way. There is less possibilities of conflicts. In joint venture New-media organisation can join hands with good and famous company which helps in providing assistance to them. For example this concept must be used by new media under which they come in contract with those business which are more popular and brand image in other countries allow this company to establish their better position which leads to accomplishment of objectives.
Therefore it is clearly understand that there is wide scope of international marketing that allow company to diversified their product segment in different countries and maintain their position at global level and new-media uses all the above concept after analysing their positive and negative impact and use different alternative in order to accomplish their objectives.
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