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Strategic Marketing Plan - IKEA

University: Regent College of London

  • Unit No: 2
  • Level: Undergraduate/College
  • Pages: 4 / Words 1036
  • Paper Type: Assignment
  • Course Code: R/508/0486
  • Downloads: 695
Question :

The scenario of this report is based on analysis of marketing activities in order to analyze its effectiveness in developing positive relationship with direct customers. These marketing practices will assist an organisation to analyze market conditions by considering:

  • Identify the role of marketing as well as its interrelationship with other functional departments of Ikea.
  • Determine comparison between different organisation on the basis of marketing mix.
  • Evaluate strategic marketing plan of Ikea.
Answer :
Organization Selected : IKEA


Marketing is the process of selling their goods and services, gathering information from market, fulfil their consumer needs so it is very essential aspect. This file will explain the role and responsibilities of the IKEA organisation marketing manager, it is very important without manager no any one take effective decision so it is very importance aspect. It also includes this files market 7 p it is referred with product, price, promotions, physical evidence, place. It is also giving the right solution as comparison between other company and defining the marketing process (Harper, 2015). There are several functions of marketing manager is also use this function and work the main motive of this organisation to achieve their goal in effective way. Marketing is very helpful for economic development, business growth. IKEA is the famous company it sells their products all over the world and focus to expand their business in whole economy, they also providing the quality product.


P1. Roles and responsibilities of marketing function

Marketing is the process of thinking about business in terms of consumer wants and their needs. It includes four elements known as 4p 's of marketing such as product, price, place, promotions. It is very important for raising and maintaining the standard of living of the people. It main functions are selling, buying, warehousing, standardisation, risk bearing, and transportation etc (Ganguly and et.al, 2017). it is also the source of innovations like it very dynamic concept, such as it creates ideas according to customer taste, preferences. It is very helpful for developing the economy conditions. The major role and responsibilities of the IKEA marketing manager is given below.

Monitoring of marketing environment: it is very important role for identifying the new growth in the market environment, IKEA company manager play a vital role for gathering all the information of the market like latest trends, provide formative response for the development of furniture products their services (Ganguly and et.al, 2017). They involve socio economic factors, internal and external changes of market, technology, political and legal forces. These are forces are very crucial, it helps to developing the market strategies. If this organisation director are not focus on this these factors so they do not ready for close recessions so this firm suffered so director need to make a proper strategy planning for continue success.

Marketing segmentations: IKEA marketing manager help to identifying the clients in the large different types of market and promotions of their goods and services. Marketing segmentations is very important process for dividing the customer or product usually existing consumer and potential user into various types of groups and segment on the basic of certain features like it depend on different age, gender, income, places, occupations, values (Ganguly and et.al, 2017). So it is important for analysis the taste and preference of the peoples and providing their services in according to customer need and want.

Market strategies: the manager of IKEA Company play a very vital role in making marketing strategies and planning of the business (Harper, 2015). The aim of the firm to manufacturing the best product and sell in effective manner, so they make better strategies for long run business and stability of the work. So the directors of this organisation need to treasure the need and requirements and providing their furniture, kitchen item, accordingly. The growth of marketing strategies take out a balance between firm’s goal and coming opportunities of market.

Market research: it is considered with involves the particular information of the products, prices, and customers (Ganguly and et.al, 2017). It is also very important role IKEA organisation manager also focus on marketing research, gather all the knowledge and providing their specific items, good and services in according to consumer demand in order to communicate the best services of the firms in the market. This organisation manager need to have proper knowledge of the consumer taste need, it is important for making better decision to produce their product in accordingly to fulfil their needs.

Customer relationship management : the role of IKEA manager to maintain their relationships with management, it is very important for without effective management, organisation cannot achieve their target so this is the major function of the manager to make a better relations with their consumer and Providing a best product service though effective communications, other using other channels (Harper, 2015). It is the process of communicating with their clients through different types of stages of the purchasing process, and it also includes consumer who have ready to buy their company product or services, it is easy to hold on to an old client than it is searching new people. It is very helpful to increase their sales and the main motive of this organisation to maintain their relationship with existing consumer as well as target customer.

Responsibilities towards employees: marketing manager is not only responsible for their consumer,the people are also responsible for their employees. IKEA company manager focus on their work so it is the duty of the director to guide properly, fulfil their requirements, solve their problems, assign their work in equal manner, creating a health environment at workplaces. It is main responsibilities of the marketing manager to perform their duty in effective manner. This firm directors also responsible for motivating their staff which is indirectly useful for the development of the corporation (Harper, 2015). Evaluate their performances regarding their task and giving advice when they go wrong directions. Providing effective training to their employees for improving their skill, knowledge, it is also very useful for improving the performances of the company.

Responsibilities towards organisations: marketing manager play very important role in the IKEA organisation, it is also the main responsibilities to managing whole business in proper way. Collect the actual result of the market research and take decision like how much control quantity and quality of the production, directors also focus on product planning and fixed product prices and calculating the sales.

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