This unit is related with case of Samsung which is promoting their new smartphone Galaxy S9 in order to gain customer value and enhance growth
- Provide brief introduction related to the case
- Demonstrate description of the target customers who will buy the new launched product.
INTRODUCTION
It is very important for companies to promote their products and services by developing effective marketing strategies. It is because it helps in attracting a large number of people to buy that product. For this, efforts are made by companies such as offering discounts, providing schemes, etc. A marketing plan includes marketing mix (Diario, 2018). It is a framework that is used by organisations. It consists of 7 P's that help in advertising product in an effective way. Similarly, Samsung also needs to promote their new smartphone that is Galaxy S9. It will help in making customers aware about new product and gaining customer value. For this, they can target a specific customer segment. It will be easy for them to advertise their smartphone. Also, it will help in increasing their customer base. With this, company will be able to compete in the market and survive for long term. This report will throw light on how Samsung can do marketing of Galaxy S9. Along with that, the way of using marketing mix strategies by which they can attract the minds of people will be highlighted.
Description of Target Customers
Samsung has developed to a great extent in past few years. Its basic requirement is to attract customers with its products containing new features. It contains wide range of products with very low to high cost available for all types of people. This product galaxy s9 is a new latest android technology contains various new features different from previous versions and other smartphones (Chaffey and Ellis-Chadwick, 2016).
It comes with various choice of colours which attract customers of all age group. It is a smartphone for that can be used for all purposes say professional use or personal. It has placed its level in maintaining its personality to attract customers. The customers that are attracted to this smartphone are generally high class people who can afford and can take this phone without a second thought. The middle class can also take this phone but on EMI. So the focus is high class customers. The customer can be divided into certain age groups-
Teenagers to early adults (age 14 to 25)- This age group is more often the target customers as they are used to technology and the know what's new so they understand it better and are easily convinced to buy new phones (Shankar and Morrissey, 2016). This age group wants trendiness so the more trendy yet simple the phone is the more amount of sale it will get by this age group. They are determined, ambitious and trendy people. They may be first time users or regular to non-users.
Adults (25 to 50) - They are the peak consumers of this brand smartphone so they are targeted the most as they are the ones who actually have the capability to buy it. They are easy going cost conscious, explorer, etc. This age group just check user-friendliness, simplicity, high quality and cost effectiveness in their smartphone and this phone has all the features so they can be great customers to the organisation.
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