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Marketing Consumer Behaviour: Cadbury Marvellous Creation

Question :

This topic consists the information about how marketing influences the consumer buying behaviour and how Cadbury is changing their marketing strategy for their product marvellous creation in order to influence the consumers to buy the product. This topic also consists of information on marketing techniques of Cadbury.

  • How marketing helps in influencing consumer buying behaviour.
  • How managers of Cadbury can implement marketing strategies for marvellous creation.
  • How marketing helps in generating the profits for the Cadbury.
  • How effective marketing helps in attracting the consumers.
Answer :
Organization Selected : Cadbury

Cadbury is the second largest British multinational confectionery in the world and it is one of the well-renowned organisation in the world. Cadbury deals in the products such as cookies, chocolates etc. as these products help them in generating the revenues and expanding their business. Cadbury products are one of the finest products as consumers are loyal to their products despite their prices. Cadbury targets every segment of consumers as it helps them in boosting their profits and attracting new consumers as well. Cadbury has to compete with different players in the market and in order to sustain in the market they focus on doing the effective and efficient marketing of their products.

Cadbury has a very wide range of products and in order to manage that product range and to retain the consumers and to attract new consumer Cadbury does effective marketing. Marketing helps organisation in spreading the awareness and attributes about their products to the consumer as it will create excitement and buzz among the consumers. Effective marketing needs the research about the market and needs to understand the needs and wants of the consumer as effective marketing helps in reaching out to the target consumers. Marvellous creation is one of the product of the Cadbury which is launched in 2012 by Cadbury and throughout the time Cadbury have made changes in the product in terms of the packaging, pricing etc. Marvellous creation is the product which comes into chocolate bar and in the jelly form as it helps Cadbury in reaching out to the consumers effectively. Marketing helps Cadbury in expanding it's business and also it helps in boosting it's profits and gaining market share. Marvellous creation is the product which is very much liked by the consumers and in order to satisfy the consumers Cadbury have made changes in the products because with change in time consumers taste and preferences changes and to cope with the consumer changes Cadbury focuses on implementing the changes in their marketing.

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Cadbury uses segmentation, targetting and positioning in order to implement the marketing strategies. Marketing strategies needs proper planning and managers of Cadbury makes sure that utilisation of resources should be done effectively and efficiently. Cadbury made it's place in the market by doing the effective marketing of it's products and always focuses on providing the quality products to it's consumers within affordable prices. Cadbury also focuses on providing the gift to the consumers who belong to high income group. Effective marketing helps organisation in dealing with the competitors as it helps in achieving the competitors advantage over the competitors and helps organisation in implementing new strategies. Cadbury makes sure that product should be developed according to the need of the consumers as consumer satisfaction is important for organisation to boost their revenues and expanding it's market share. Cadbury uses competitors analysis in it's marketing strategy as it helps in understanding the strategies of the competitors and also Cadbury analyses the consumers needs and wants because it is important to satisfy the consumer needs. Marketing is considered as one of the important aspect of the business as it helps in creating the awareness about the products and gives insights about the product. Cadbury also focuses on the relationship marketing for their product such as marvellous creation as it helps in retaining the consumers and consumer retention helps in generating the revenues and considered as the asset for the organisation.

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Managers of Cadbury makes sure that the product should satisfy their consumers in terms of quality because consumers focuses on the quality of the product despite of the price of the product. Cadbury success can be analysed as the example of effective marketing as managers of Cadbury does marketing of the products by targetting the right consumers. Marketing is long-term process as it needs proper monitoring in the long-term growth and the growth depends on the effective and efficient strategy formulation and implementation. Cadbury has wide range of products as it is well established all across the globe and the managers of the Cadbury makes sure that the goodwill of the brand shouldn't be affected and it doesn't be affected by the wrong practices in the market. Cadbury has it's products in 33 countries and provides 12 different variety all across the globe.

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