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L/616/1850 Management And Running SME Unit 21 HND in Hospitality Management


 Small and medium enterprise they are non-subsidiary enterprises where various types of policies and plans are used to manage the several types of functions and operation of any enterprises. SME refer to small and medium business group of company which always try to implement new as well as advanced technology in order to explore its business in various parts of world. There is various type of small and business organisations that is performing in United Kingdom (Abuznaid, 2014). If we talk about the United Kingdom where very large number of competition between them Walker & Dunlop is small and medium company, there Chairman and CEO is Willy maker and Executive vice president is Steve Theobald. This company provide the most and best acquisition loan seen in years their work is step by step and cost effectively. Walker and Dunlop is leading to the best every customers and every projects there mission is commercial real estate finance in whole country there purpose is blend of trusted, build relation on every client and person like mutual type and make good reputation among the society and so that aim is the big lenders in real state like commercial base in the country. This report is explain of the various method and processes in the different type operations in efficient way so it is also explain the role of real state and loans and providing loan in the country in effective way. Walker & Dunlop is asset of the management providing the stability of financial performance according to other competitor the walker and Dunlop is different in providing superior loan service and everything to others. 

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Task 1

P1.Discuss the main considerations a small business or social enterprise needs to address when planning and allocating resources to achieve business objectives

The management of any type of organisation that is needs to focus on to improve the management of different types you have to decide on the business planning’s you have to increase the chances and business venture according to this start of your plans then you will needs to guess and plan your messages and drafts one of the most important reason to plan your project and their contents according to business planning so any small and medium enterprise objective is mainly plan of their contains and strategy for the organisations. Business plan is very complicated documents that is making a lot of decisions and plans.

People and skills:  people and skill is the pattern of behaviour and interaction with the among peoples that is related to the ability, interaction, and personal effectiveness etc. so all over In order to improve the skills and knowledge of employee working in the organisation basically human resource department is playing an important  role in any organisation. This department is the backbone of any organisation. Being a part it determine the service and facility types of requirement which are given good services for their customers. Walker and Dunlop Chairman and chief Executive officer is capability to regulate their as per their capabilities in order to complete (Sluyterman, 2013).

Vision, goals and objectives:  mission, vision and objective of the organisation is the very important tool in every organisation because every organisation need to determine the objective of the mission for the organisations. The management needs to determine the condition of market before starting its business the vision of any organisation need to explain the vision of the company and maximise of its profit level. This leads to maintain effectiveness and efficient to perform different types of activities of the company in proper manner

Financial resource: financial resource is the most important part of any company. Financial resource is the term of financial control and there structures like funds, cash, and other equivalents of the organisations every activities of company is based on this part because. And financial control is very important part of the organisation where we are managing the all organisation work relate to the capital. The manager of company need to analyses about the financial position of organisation this contain Balance sheet, P&L account and many other assets.

M1. Apply relevant tools and techniques in a structured and analytical way to plan and allocate resources in an organisational context

Allocate the different resource and implement effective plan in order to perform different function of organisation in effective way. The management want to consider two types of project management techniques which are describe below:

Gantt chart:  This is the tool which is used to the number of product and which are the required fulfil of the demand and complete the desire of the customers in proper manner this is main goal of the according to Gantt chart complete the objective and goals of the organisation in effective and proper way this tool is use for satisfy the customer need and wants. This is helps to attract large number of customer in proper manner. Gantt chart is use in graphical solution in accounting for project management there are many type of policies and strategies implement in a company in effective and efficient way (Volery, Mueller and von Siemens, 2015).

Critical path analysis: critical path is most and very effective technique that is use in the organisation in different type of operations that is very perspective of the business in proper manner. Basically critical path is a method that is set on the project in proper way. That is commonly use in evaluate techniques.

M2. Assess the importance of planning and allocating resources to achieve the business objectives

In any organisation there is achieve setting of objective goals and prepare the many type of policies and plans that function is very useful in any organisation. In order to  planning and resources that is very effective track for the organisations there is some resources in organisation like  funds, time and materials to prepare the many type of policies and plans in the organisation to  proper form. Through proper planning, Management of the company is able to allocate resources within the organisation in an efficient manner, that leads to better growth as well as development of the business and expand the opportunities for the organisation in the longer run over period of time. Financial as well as Commercial Objectives of a business can be achieved if the resources are allocated in a prudent manner.

D1. Critically analyse the application of appropriate resources to demonstrate links between resource allocation and achievement of business objectives

There are several tools as well as techniques that are being used by the managers of company in an effective as well as efficient manner in order to attain the set objective and goals of the company in effective every organisation where is various type of resources in determine in the organisations. Every organisation and there management also put their effort in the growth and marketplace. (Radwan, Jones and Minoli, 2012). The resources that are being used by the organisation are scarce in nature and thus in order to attain proper efficiency. It is crucial to use proper resource allocation approaches according to the available budget and available local resources to support the areas of a country in a way to achieve long-term development with a future vision of becoming self-sustained.

Task 2

P2. Explain and evaluate different processes of customer relationship management for a small business or social enterprise

Customer relationship management:  customer are most and valuable asset for the organisation because any organisation there growth, profit and success all are the depend on customer satisfactions. If you are satisfy the customer then they are given a good profit in all time according to their needs. Customer are the most important assets of organisation so customer support and service is very important for the organisation growth and So organisation every business sizes can be beneficial for the  organisation customer is most valued asset for the organisation in any business so business processing is the increase of the level  of customer satisfaction. Customer relationship management is the major profile of any organisations. For this enterprises needs to define the roles and responsibility to employee working in the organisation in proper manner. Complete demand and desire of customer in proper manner. Marketing manager want to know about the all type of marketing research and to know about the customer demand in effective manner   it is also needs to take different type of right decisions in order to perform many types of task in proper manner.

Developing effective channels for customer communications:  communication is very important for the businesses for the determine buying behaviour and increasing the sales better communication is very important technique in business to retain your customers and customer satisfaction because every management need to feedback of their customers in order to their need and wants.  To determine the buying behaviour of different customer in order to increase the selling of the product and services products to them. These communication channels are like mobile phones, Web self-service, social media and many other services which aids to accomplish demand and desire of customer in effective and efficient manner.

E-mail and digital marketing keeps strong relationship:  strong relationship is establishing with customers because different need and want of desire of customer is make a high growth and make high profit in proper manner. Excellent communication is understanding to know about the desire and need of customers and create interest of to buy product and services. Email and digital marketing is good formation of product and services in proper manner (Ward, 2016).

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P3. The way small business can develop transnationally and determine merits and demerits

Transactional business operations: These types of business operate at global level. They have its headquarter in domestic nation and have branches at various parts of the country. The business organisation those are responsible for analysing the market and then after used to make choose for the expansion. It is entirely related with the types of customers they available in the market. Manager of Walker & Dunlop make valuable modification in their products and services. It can establish business various in different areas of nation in order to expand and delivery latest product to their customers. There are various problems in several locations which would affects business growth and resistance. Walker & Dunlop enters in transactional business in order to expand their business and make positive brand in delivering real state finance to small and medium size companies. There are various ways through which company can go through international market such as:

Mergers and acquisition: In the option of Walker & Dunlop select some other international organisation to merger with it to increase their business more effectively. It can be possible that domestic association can buy foreign organisation.

Joint venture: It is the combination two or more organisation that joined together in order to commence business more effectively.

Benefits of transactional business environment:

Broader market base: When Walker & Dunlop operate in various parts of the nation, it would get various opportunity to meet out various customer’s range. It is sole responsibility of managers to analyse overall demand and of credit need of the people at foreign level.

Brand recognition: In company would operate in multiple location, then customer is more aware of their brand. Manager must use to maintain quality of their services while providing funds to their customers.

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