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Evaluation of E-commerce - Amazon

University: UK College of Business and Computing

  • Unit No: 9
  • Level: Undergraduate/College
  • Pages 24 / Words 6000
  • Paper Type: Assignment
  • Course Code: M/508/9860
  • Downloads: 33
Question :

The scenario of this research is based on evaluation of e-commerce practices that can assist in building direct connections with target customers. All these practices will assist in maximising business profitability and sales. Thus, the research is considering:

  • Provide an introduction of the research topic.
  • Analyse different sources to gather information from literature.
  • Evaluate data collection practices to collection authentic information.
  • Provide appropriate conclusion and recommendation based on research criteria.
Answer :
Organization Selected : Amazon


The environment is changing in great way and people use to shop the products through online sites, as because they do get every kind of commodity and even it is not required to move out from home and product will also be received at home. It is that which create a effective relationship with customer with online purchasing. Basically, a main motive to conduct a research is to collect information related to usefulness of E-Commerce websites in building an proper customer relationship in effective way (Rummler and Brache, 2012). Information and data will be gathered in context for Amazon, which is a largest online shopping website and how they crate an better relations with there customer. Amazon is being among the top leaders in manner of earning and attracting customers too towards firm. Not only Amazon, other online websites are there which do provide products same as Amazon, but they don't have an perfect services like considered Company. Amazon do bring changes in there strategies and decision according to market environment and provide various offers to customer so that, they can come up and buy the different products and services from them only.

P1) Research proposal which clearly define question and hypothesis with literature review.

Every large entities has an research department who conduct research on regular basis so that they can collect information related to needs and desires of customer, even current trends in market too. Hence, Amazon is that company who earns is millions by satisfying its customer needs and wants in effective manner. According to research earlier, firms only had an focus one earning profit with there products but in today's scenario every firm needs to loom what customer needs and provide services according to that only in better way too. Research is said to be an important part of organisation as because it is that which help firm to get stable in market from longer period. In today's environment there is a huge competition in outside market and companies wants to have an effective strategies and decision that could help them to have a competitive advantage in right format (Sirmon and et. al., 2011). Research is that which somewhere help firm to collect important information that could help in introducing an effective services in market and can attract the customer in better way too. Every research has significance for online business. Basically, there is a huge competition in online businesses as they need to bring various perfect scenario of working which should make them to come up with various effective things and make entity to earn good amount in market. Significance of research for the Amazon was like collecting needed information related to usefulness of E-commerce websites for building up a perfect relationship with customer. Hence, collecting information related to this can help in bringing a perfect increase in performance of company too. This aspect of relationship in between company and customer can help them to earn higher profits which do make them to expand their business further.

Research Aims

Aims and objectives are considered as same and it is such for which the company is established in market and perform effectively to attain such (Christopher, 2016). The investigation Point delineates the target which is to be ace through undertaking of this examination. It is delineated to give a framework to be considered in the midst of centrality of places for the examination. Aim of research is “To analyse the usefulness of e-commerce in building effective customers relationship”. A Case study on Amazon.

Research Objectives

This involves to be the best bit of research wander which relies upon the investigation issue. The examination targets are moulded in light of point worked for the examination. This consist to be the effective part of research work in which the issue is mentioned in small statement which provide an appropriate direction to the researcher to implement the research activities in appropriate manner. This section is significantly connected with the aim as it create value in analysing the major purpose of research in effective manner. Some effective objectives of research are assorted as below:

  • To determine the usefulness of E-commerce for customers.
  • To evaluate the need of internet marketing for the purpose of business growth.
  • To identify the measures which are adopted by Amazon as to building effective relationship with customers.
  • To recommend the ways by which Amazon can attain competitive edge at market place.

Research Questions

Research question is defined as centre of research and collecting information related to issues and wants to collect some data for company. Research questions are an undertaking through which targets are to be answered (Rasula, Vuksic and Stemberger, 2012). The significance of interest makes it less requesting to accumulate information which is beneficial in observing finally achieving goals for the examination. this part is successful in leading piece of writing survey in viable way, this segments gives a compelling hypothetical edge which give benefits in fruition of research work in all around arranged way. Although, it is required that research questions should be clear, focused, complex and arguable in concise form too. Some of the research questions are as follows:

  • What is the use of E-commerce website for customers?
  • What is the need of evaluation of internet marketing for purpose of growth of business?
  • What measures are adopted by Amazon in respect to building an appropriate relation with customers?
  • What are the ways that can help company to attain competitive advantage at market place?

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