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Research on Improving Sales Performance - Homebase

University: UK College of Business and Computing

  • Unit No: 9
  • Level: Undergraduate/College
  • Pages 12 / Words 3000
  • Paper Type: Assignment
  • Course Code: M/508/0495 (RCF)
  • Downloads: 138
Question :

This unit is based on developing skills for independent enquiry and critical analysis for research investigation for improving sales performance.

  • Formulate research specification related to the study.
  • Implement research project within the agreed process and specifications
  • Evaluate research outcomes of the study
  • Present research outcomes in effective manner.
Answer :
Organization Selected : Homebase


1.1 Possible research outline specifications

Sales management is also important activity that implies to application of various important and appropriate methods for sustaining and increasing the sale of organisation in market. Every business enterprise established their business in private sector within an aim to maximize profits. In order to increase the sales, it is essential for company to an adequate number of potential employee who are capable of providing new and innovative methods to organisation through which they will be able to attain business objectives effectively (Colliat and et.al, 2010). In retail industry, companies have achieved continuous growth in sales by continuous making innovation in products and service (Corp, 2014). High growth and recognition in market have also influence potential of individual to attain growth and recognition. Small business enterprise have achieved high growth in sales as they are continuously introducing new products and service for attracting customers. As per the Census, SMEs in UK have achieved 1.8 trillion turnover in the year 2016 which is about 47% of overall turnover of private sector enterprise (Johnston and Marshall, 2016). There are various factors like satisfaction of customers, productivity, employee morale and marketing effectiveness have fall under the organisational performance.

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Along with this, employees have been considered as major assets which helps in increasing sales performance. According to financial report, it will provide focus upon overall performance of employees towards increasing sales of employees (Sullivan, Peterson and Krishnan, 2012). In this research project, Home base Ltd. Is taken in to consideration by scholar. It is a well known medium size retail business enterprise which aims at providing luxurious products and service to customers. Rather, this important respect will provide ability to carry out proper study by using different ways through which performance of employees can be improved along with increase in sales.

Aim: The main aim of carrying out research is to assess methods of improving sales performance in retail industry. For achievement of effective goals and objectives effectively, Home base is taken in to consideration.


  • To analyse the importance of improving sales performance.
  • To understand the relationship between employees and sales performance of Home Base.
  • To assess the methods of improving sales performance of Home Base.
  • To recommend the strategies through which Home Base will be able to improve its sales.

Research Questions

  • What is importance id improving sales performance?
  • What is the relationship between employee's and sales performance?
  • What are the methods of improving sales performance of Home base?

1.2 Factors that contribute to the process of research project selection

As per findings, there are various important factors which has provided contribution towards selection of this research topic. Some of them are mentioned above:

Proper experience and knowledge : This important research has been carried to gain knowledge and experience of different literatures as well as collection of data from different sources. Most probably, I will be able to create my abilities and experience in this area.

Desired area: I have selected this topic of research because I have to take experience of analysing sale figures and measurement of employees performance at workplace. Effective information system has provided support in accomplishment of various business objectives and achievement of growth retail business enterprise.

Scope in the future: As per study, there is wide of scope of exploring research in the field of retail industry which help me in completion of research effectively. It also provides support in getting job in retail business enterprise.

1.3 Critical review of key references

Importance of improving sales performance

Sales management is analysed as important part of business functions that needs to be performed by managers to increase profitability of organisation. According to Wang, Chen and Chen, (2012), Sales department in organisation performs various duties and responsibilities to sustain and increase sales of products and service in market. In this competitive era, continuous improvement of sales is important for organisation to attain competitive advantage over rivals. This competitive advantage tends to embrace market position and profitability of enterprise. Improvement in sales performance have embraced the various business opportunities. There are various important methods which can be used by organisation to improve their sales pe

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