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Research Proposal by Considering Literature Review- Guerlain

University: ITCM College London

  • Unit No: 6
  • Level: Undergraduate/College
  • Pages 10 / Words 2500
  • Paper Type: Assignment
  • Course Code: M/508/0451
  • Downloads: 67
Question :

This researcher proposal is based on analyzing brand history and its value in the context of GUERLAIN which is a perfume brand. This proposal will assist in determining different research practices to the researcher in order to construct a proper report with appropriate sources.

  • Construct an introduction that determine research aim, objective, overview, significance and further crucial aspects.
  • Provide detailed information over the research by considering literature.
  • Determine a clear methodology of research.
Answer :
Organization Selected : GUERLAIN


1.1 Overview of research

GUERLAIN is a French perfume house which used luxurious and rare materials for their perfumes. There are number of customers are following and also having high esteem in the entire perfume industry. They highly attract number of customers in current market due to its best fragrance. In addition of this, the history of GUERLAIN perfumer largely impact on market place. GUERLAIN is oldest perfume house in over the world and still they functioning in today's market. Due to their image in market they easily continue in current market by tradition, elegance and luxury (Cavender and Kincade, 2014). Along with this their products are more creative and elegant which may leads in influencing the customers to consume it effectively. In addition of this, the research is also determine the impact of history of firm at market place. Due to this the customers get attracted and influenced towards the perfume which may enhance the profitability level of the company at current market place.

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1.2 Significance of study

Current report is based on GUERLAIN perfumer and its history which may determine the impact on current market place. With the help of this company enhance their customers base by delivering their quality perfume to its customers. Along with this, company also influence to their customers to consume its perfume which helps in enhancing overall growth of the company at current market. By this study GUERLAIN perfumer easily determine their growth at market and at the same time also make their higher reputation.

1.3 Research aim

The main aim of this research is to “ To identify the influence GUERLAIN perfumer had on the market throughout history. By this researcher easily evaluate impact of history of GUERLAIN perfumer on market.

1.4 Research objectives

  • To identify the changes introduce by firm in past years.
  • To ascertain the impact of GUERLAIN perfume on current market.
  • To identify the major factor that influence individual to buy a perfume.
  • To recommend GUERLAIN perfume about the changes in its products.

1.5 Research questions

  1. Ask customers what is it they consider most important when buying a perfume
  2. What are the steps taken by GUERLAIN to continue to keep up with the market and innovate in this crowded market?
  3. Does the heritage - history - brand name have any influence on their business?

1.6 Research issue

At the time of conducting research, investigator face various issues and problems which negatively affect the end results of the project. For managing same, it is important for investigator to effectively analyse and evaluate entire study. In this the main issues faced by the research is inappropriate time and funds (Som and Blanckaert, 2015). Both are major issue which create various problems at the time of executing research activities. For this making an effective plan is effective way to reduce their negative impact on research which may leads in attaining positive outcomes.


2.1 Introduction

Literature review is one of the important phase of entire research in which various author give their views and opinion towards the research topic. With the help of this company enhance their performance level and at the same time also attain set goals and objectives in appropriate time frame. In addition of this, investigator also take right decision by considering authors views within the research (Ardelet, Slavich and Kerviler, 2015). This will aid in improving the chances of attaining positive outcomes which directly contribute in accomplishing positive outcomes. This research is based on GUERLAIN perfumer in which they serve quality and variety of perfume to its customers as per their needs. In past year company also maintain their image and position at current market which may lead them in retaining in market place for longer period of time. In addition of this, researcher also consider entire elements to executing their research activities in systematic way in order to attain desired goals.

2.2 What are the most important factor customers considered while buying a perfume

According to John, 2017, it is important for business organization to make their products and services attractive which may leads in inviting customers towards products and services. This will helps in attaining better success ate market place. Sometime customers does not by products due to its features. They only buy when they find benefits within the products. Customers are influence by the products quality and features so that it is important for the firm to make their services more effective in order to influence them to buy and consume. In this the GUERLAIN perfumer is famous for their perfume and its fragrance which may support them ton easily invite larger customers towards it. In addition of this, the customers are include some key factors at the time of buying perfume and another beauty products. The important component is fragrance and is quality in which if they are satisfied with GUERLAIN perfume them they easily buy it and satisfy their needs. As per current market as a oldest company number of customers are follower for its perfume due to its quality. With the help of this, company easily enhance their performance level and also attain better profitability level. In order to buy the perfume, customers are always use wrists to try the fragrance of perfume. By which they easily purchase the products. Along with this some time customers are also influence by perfume packing and quality of fragrance in which they select the best one for consuming as per their needs. In addition of this customers also consider uniqueness of the products at the time of purchasing the perfume. Furthermore, customers also consider that perfume should be long lasting so that they used that and feel fresh in whole day. All these are more appropriate components used by the customers at the time of purchasing the perf

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