Present basics of Strategic Business Planning and focus on connecting the relevant contents of Strategic Business Planning with Quality Management.
- Examination of the problem by referring to a problem statement.
- Defining research questions.
- Understanding research objectives.
- Examination of research methodology.
- Examination of factors those are having implications on corporate planning.
- Evaluation of external environment factors by porter's five forces.
- Examination of various strategies that can be adopted for quality management.
1.1 Problem Statement
Strategic planning is known as the organisation process of defining the strategy, or direction and making decision to allocate the resources for follow this strategy. Corporate planning strategies lead to provide guideline to the business and rules which assist in improving the business operations and improve all business activities (Covin, Garrett and Shepherd, 2016). These strategies lead to provide managers and employees a targeted direction for the firm to accomplish goals and objectives. On the other side quality management role to make sure that firms, products and services are consistent or not. It considers for main components that are quality, planning, assurance and quality control. Quality management not only focused on product or service quality both also with the aim of accomplishing it. The present research is based on analysing the importance of corporate planning and quality management for accommodation establishment. This research will help in developing deep understanding related to the way quality of accommodation can be improved with strategic planning. Accommodation establishment means a local kind of activities which provide as paid services. Accommodation establishment includes hotels facilities, holiday package, short stay accommodation, tourist campaign sites etc (Kemp, 2018). The classification of hotels is informal and they are classified the activity of an establishment. For example, spa hotels, resort hotels, business hotels etc.
The present research will cover significance of corporate planning and quality management for accommodation establishment. Along with this different through which accommodation establishment can be improved will be discussed in the research. Apart from this various quality management techniques that can help in improving the quality of accommodation will be explained in detail.
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1.2 Research Question
- What are the importance of strategic corporate planning and quality management?
- What is the impact of corporate planning and quality management on accommodation establishment?
- What are the way corporate planning and quality management can become successful for accommodation establishment?
- How quality can be measure of accommodation establishment?
Aim: To analyse the importance of corporate planning and quality management for accommodation establishment.
- To understand the importance of strategic corporate planning and quality management
- To analyse the impact of corporate planning and quality management on accommodation establishment.
- To identify the way corporate planning and quality management can become successful for accommodation establishment
- To evaluate different quality management tool through which quality can be measure of accommodation establishment?
Research philosophy is known as essential components of research methodology and it lead to develop understanding for the study. As a principle it helps researcher to gain information in relation to analyse the study. In this one of the main aim of investigator is to carry out study that assist in getting valid outcome. There are two types of research philosophy that are interpretivism and positivism (Haynes, Nunnington, and Eccles, 2017). Positivism refer to the way researcher believe in reality of stable nature which can be shown or observed from the view of research and its objective. For the present research interpretivism philosophy will be used by the scholar which will help in examining the data. Along with this it will help in analysing the effective of corporate planning and quality management while accommodation establishment.
Research approach is known as the way through which scholar carry out research in a right direction. Therefore, it is considered as plan which leads to improve validity of research to a superior amount (Arkesteijn, Valks and De Jonge, 2015). There are two kinds of approach inductive and deductive. For the present research inductive approach will be used which help in developing general ideas related to the selected topic. The present research aim is to understand the importance of corporate planning and quality management for accommodation establishment. With the use of inductive approach, the scholar can easily develop deep understanding related to the selected topic.
Data collection methods
It is considered as important part of the research in which information related to the selected topic gather from different sources. With the help of this method the researcher can easily gather information which is specific or general (Van Den Berg and Russo, 2017). Basically, there are two types of data collection method primary as well as secondary. In primary information is collected through survey, questionnaire, interview etc. On the other side, secondary can be gathered from books, journals, internet etc. For the present research, secondary method will be considered for gathering the information and accomplish the objectives. In secondary, information will be gathered through books and journals. Secondary information is effective enough because it helps incorporating the views of different authors on the selected topic. Therefore, secondary research assists in providing a valid outcome.
This is considered as important part in the research which help in analysing the collected information which is being accessed through different sources of data collection (Koomen and Zoanetti, 2018). There are two methods of data collected that are qualitative and quantitative, these both methods assist in analysing the collected information in an effective manner. For the present research qualitative method will be used for analysing the information. In this, different themes will be prepared on the basis of results and interpretation will be done. It is considered as one of the effective method in which researcher present the findings in non-numeric form.
2 Literature review
2.1 To understand the importance of corporate strategic planning
According to the view of Abdallah and Langley, (2014) strategic corporate planning is known as the systematic process to determine goals for accomplishing it in the foreseeable future. It incorporated management fundamental assumption related to future technological, economic and competitive environment. It plays significance role in the successful of accommodation establishment. Belias, Trivellas and Grigoriou, (2017) state that it leads to provide clarity, direction and focus for an organisation. One of the primary purpose of strategic planning is to connect the firm vision and mission through addressing goals which they want to accomplish. One of the most essential reason for engaging in the corporate planning to provide direction for things which is required to be achieved.