An understanding is performed for understanding global business environment within industry of tourism.
- Demonstration of history and structure of tourism industry.
- Demonstration of impact drawn from government and local bodies in tourism industry.
- Understating demand and supply within tourism industry.
In the current scenario, the travel and tourism sector is growing industry in which various companies operate their business with the aim of attaining better success at the market place. Mainly, these sectors directly contribute in enhancing economic growth of the nation. In the UK, travel and tourism sectors is a boom because a number of companies operate their activities within these sectors. In this, a number of visitors spend their money and time for travelling which may leads to increasing the profitability level of the travel industry (AlSayyad, 2013). Along with this, number of tour operator also work in these sectors for serving better services to its visitors. In addition of this, travel and tourism sectors also contribute in the development of the economy by providing various opportunities to the local people. The present report is based on TUI group, is famous and biggest tourism company which provide number of services in over the world. This report discussed about historical development and structure of travel and tourism sectors. Along with this, various function of sponsored bodies, the government is also mentioned in project. In addition of this, major elements also mentioned which affect the tourism demand at market place.
1.1 Factors affecting tourism demand
Tourism demand is one of the important term which helps in determining the destination population which is based on the tourist visited in a one year. This will helps in improving the factors of demand which may leads in attaining the better success. On the other hand, various people wants to travel as well as explore one country to another. In this context, various factors are there which directly influence the customers behaviours. So that it is important for travel company to effectively understand the visitors needs and wants to improve their services and provide them same (Chen, 2011). Sometime all the factors impact on business activities in positive and negative way as well which reduce the performance level of the company at market place. In this context, there are some factors such as technologies, political stability, emerging economics, demographic and many more all these are largely affect the entire function of operation of the business. All these can be understood by following points:
Technology: It is one of the important factor which define their positive impact on tourism demand. For attaining better results, it is important for every business organization to use advances technologies which may leads in providing quality services to its customers in order to providing them satisfaction (Erkuş-Öztürk and Eraydın, 2010). For example, TUI group use advanced technologies in which they book their tour package for their customers to provide them better satisfaction level. With the help of this company easily expand their business activities in over the world and at the same time also capture larger market share form its rivals.
Level of income: This is one of the important factor which is related with the demand generation which largely impact on the overall performance of the tourism sector. If the income level of the individual is good then it positively affect demand of tourism in which visitors spend their money for holidays in abroad. With the help of this, economic growth also get improved.
Political stability: It is also an important factors which define the various rules and regulation towards the safety of the visitors who wants to visit country. In this, UK government is stable in nature which define number of policies and procedures for proving better safety to the tourist so that they visit again and again. With the helps in this demand of the tourism get enhanced. This will contribute in improving the economic condition.
Emerging economics: It is consider as an important factors which largely affect the business operation of the company. In this UK attract the larger number of individuals towards the destination. For example, China is one of the growing as well as emerging nation in which number of policies are there by which number of visitors are attracted towards the nation and its destination. With the help of this, economic condition get developed which may leads in inviting number of visitors over there (Goeldner and Ritchie, 2012).
All these factors are important for determine the visitors demand which may leads in attaining better success at market place. With the help of this, travel and tourism sector easily contribute in attaining desirable growth.
1.2 Supply has changed to meet the effects of demand
In travel and tourism sector various aspects are there which define diversification activities for determining the satisfaction of the customers demand. Along with this, it has been examined that number of factors are put their impact on customers taste and behaviour. For attaining the the customers demand it is important for travel company make their supply more effective for attaining better results (Huang And et. al., 2013). For attaining the same, firm natural and man made resources which provide better service to their visitors at the time of visiting destination. Basically, it includes accommodation, better communication, transportation, and better infrastructure which larger affect the overall demand of the tourist.
Seasonality: It is one of the major factors which define demand on season basis. Under the season of holiday, number of families are attracted towards the packages. Along with this large number of facilities are also provide their visitors for attaining their better satisfaction level. With the help of this company maintain positive and healthy relation with their customers and at the same time also retain them for longer time period.
Tour operators: It also includes various holiday packages to their visitors in arccos the world. In this organizations provide better services and also supply various ingredients to their customers in order to attract their visitors ion most effective manner.
Quality services: It is one of the important factors which helps in making better relation with their visitors at the time of visiting places. For attaining better satisfaction level of visitors it is important for the travel company to provide better services as per their needs and wants in order retain their loyalty customers for longer period of time. In context of TUI group, they also provide quality services to their visitors in which they understand their needs and wants. By this, group easily attain better success at market place.
2.1 Positive and negative impact of tourism
Various element are there which directly impact on business operation in positive and negative manner. In this context, all these can be determine by following points;
- Economic: Increase in income is one of the positive factors which positively affect the overall performance of the company. This will aid in maintaining demand of the visitors in order to enhance their profitability level (Kimbu and Ngoasong, 2013).
- Environmental: In this context, various factors of environment contribute in overall growth of the travel company. In addition of this, ensure conservation of natural resources helps in improving the entire infrastructure of the company which may enhance the performance level of the company at market place.
- Social: One of the positive affect is education, cross culture, heritage of local community which positively affect the tourism industry (Leung and et. al., 2013). Along with this conservation of culture values is also affect the tourism business in positive impact.
- Economic: The negative impact of this factor is occur due to high taxation rate, higher cost of living, inflation rate and many more. All these are put their negative impact which increase the issues within the business entities.
- Environmental: Due to issues of globalisation damages, overuse of wildlife and many more are larger affect the business activities in negative manner.
- Social: The negative impact of social factor is that local artefacts, increase crime and traditional skills which negatively affect the overall activities of the business.
2.2 Strategies which can be used to minimise the negative impacts
It is important for travel and tourism industry to reduce the negative impact in order to attain better sustainable development by increasing the positive impact. For this company formulate the proper and effective strategies to deal with negative factors (Mowforth and Munt, 2015). With the help of this all the uncertainty and negative impact can be minimised which may leads in improving the economic condition of the nation. In context of this, formulating appropriate strategies local people should be consider in process which may leads in enhancing the chances of attaining number of benefits which directly contribute in attaining better success. In addition of this, diversification is also an effective strategy which helps in reducing the dependency of the factors which may contribute in attaining better success.
In addition of this, cultural negative impact also reduced by the managing the host culture of tourism which helps in improving the operational activities of the tourism in order to enhance the chances of attaining better success at market place. Various technological resources are also important for tourism operations and communication also put positive impact which helps in improving the positive impact in most effective manner.
Apart from this, for reducing the environmental factors it is important for company to formulate effective policies and procedures which helps in reducing the negative impact of environmental issues (Moutinho, 2011). In addition of this, tourism group also make better co-operation with the environmental agencies in order to evaluate the better strategies which mat leads in improving the performance level of the travel company.