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Impact of Digital Technology - Hotel Hilton

University: UK College of Business and Computing

  • Unit No: 9
  • Level: Undergraduate/College
  • Pages: 8
  • Words: 2000
  • Paper Type: Assignment
  • Course Code:

    L/508/8890

  • Country: UK
  • Downloads: 0
Question :

The objective of this research is to analyze the potential and direct impact of digital technology over the business and marketing practices. In this regard, it is required for firm to pay their maximum attention towards following areas:

  • Provide a background and introduction over the specified topic.
  • Discuss a research related information by analyzing information through literature.
  • Evaluate analytical techniques by discussing appropriate methodology for this research.
  • Proposed an appropriate research timeline by considering different activities.
Answer :
Organization Selected : Hotel Hilton

INTRODUCTION

Digital technological bring advancement to the growth of enterprise in effective mode. The digitalised process affect the process of marketing in the significant mode. The internet is the crucial process which will be helpful as to have the information about the customers so that firm can process the activities of enterprise in effective model the present report will outline the business activities of Hotel Hilton (Itani, Agnihotri and Dingus, (2017)). It is the hospitality brand which works as to provide accommodation facility to its customers. Marketing strategies will be helpful to bring stimulation in the profitability of enterprise. In addition to this, report will focus over the having improvement in the activities of marketing so that firm can process all things effectively. Thus, it can be said that the absence of technology will hinder the growth of enterprise. The main aim is to bring improvement in the marketing strategies so that effective plan of activities will help toi organise each things effectively.

Aims

To evaluate the impact of tactics of marketing over the key performance of business enterprise. A case study on hotel Hilton.

Objectives-

  • To understand the meaning of marketing.
  • To examine the differed kinds of strategies of marketing used by Hotel Hilton, for enhancement in brand awareness.
  • To identify the impact of marketing strategies for having improvement in business performance.
  • To recommend the various ways which are suitable for increasing organisational sales.

RESEARCH QUESTIONNAIRE-

  • What are the impact of technological advancement to enhance customer satisfaction?
  • How to have systematic operation of firm with the use of technological advancement?
  • How digital technology will improve marketing tactics.

Rational in the contribution process

The main aim of digital technology is to process the activities of firm in effective mode. The marketing is the term which is responsible to enhancement in revenue scale. The Hotel Hilton is taking various initiatives so that functions of marketing can be improvised. The marketing approach with the help of digitalised technology will bring technological advancement. In this way, in order to maintain the rate of customer retention the firm need to process the activities effectively. The digitalised process is helpful in order to have systematic growth in enterprise. The digitalisation is one of the effective process which will work as to have quality service. The good marketing tactics will also assistive in order to manage the operational activities of business enterprise. In order to maintain customer momentum the firm need to process its activities in the expertise mode.

Literature review-

Impact of digitization over growth of business enterprise-

According to the view of Itani, Agnihotri and Dingus, (2017) states that digitization process is helpful in order to have stimulated growth in enterprise. In this way, it can be said that marketing is the crucial process and it is helpful to have enlargement in the profitability of enterprise. Itani, Agnihotri and Dingus, (2017) Pointed out that marketing and selling both these are to differed approach but this are so interdependent on each other. In addition to this, having improvement in the performance of enterprise will be helpful to process activities of business enterprise effectively and efficiently. According to the view of David, David and David, (2017) marketing function are helpful in order to have enhancement in the profitability of business enterprise. To cope up with this kind of approach, market research is need to be taken. In addition to this, Kang and Kim, (2017) marketing strategy will be helpful to process the activities of the enterprise effectively. In this manner it can be said that it is very essential to have long-term sustainability in market. Kang and Kim, (2017) Pointed out that there are number of positive and negative forces which can influence the overall working of the enterprise.

As per the view of Itani, Agnihotri and Dingus, (2017) states that digitalisation process ails at to describing the current marketing communication process which help to examine the working of all enterprise. Hence, it can be said that technological advancement has taken over the market. Thus, it can be said that brand manager alone cannot promote its good and services in the market to ware the customer. In this case online activities plays greater role so that function of enterprise can able to run smoothly. In the present era of digitalisation internet offers wide number of opportunities to the enterprise which helps as to have reduction in the prices so firm can process effectively. According to the view of Angell and Kraemer, (2017) with the help of internet facility the business enterprise is able to communicate with the each departments so that all process can be conducted expertly. In the current scenario the customers are well-informed person and they have so much eager to know about the price of the product, for this they use online tools. Thus, it can be said that company online communication tool to be clear and specific so that customer can able to trust over the online functioning of enterprise. In addition to this, it can be said that process of digital marketing is very crucial process and it is also important for brand development. It is the world most challenging process which helps to develop the online presence of firm in market. According to the view of Ross and Lozano-Rojas, (2017) states that there are number of digital marketing process which works as to have ultimate growth in the enterprise.

In addition to this, Angell and Kraemer, (2017) states that with the help of digitalisation process the firm is able to obtain short time important information. Thus, it can be said that Trans-media storytelling is one of the best source and it is very helpful to process the online communication so that firm can operate its business activities effectively. According to the view of Ross and Lozano-Rojas, (2017) communication, technological advancement all are very essential to process the activities of the firm in the effective manner. Thus, it can be said that fair and correct information about the products in the market will be helpful to make the right and wrong decision. Hence, it can be said that online marketing plays the greater role in order to have enhancement in the brand image of business enterprise. As per the view of Camilleri, (2018) online marketing is helpful in order to process the activities in effective mode so that organisation can have long-term sustainability in market. The effective tactics of marketing will be helpful to have efficient growth in market. This kind of process is helpful in order to reach the wide range of customer in the market. According to the view of Ross and Lozano-Rojas, (2017) social marting plays effective role to have enhancement in the profitability of enterprise. In this manner it can be said that technology is helpful and it works as to affect the overall functioning of business enterprise. In addition to this, Itani, Agnihotri and Dingus, (2017) states that changes are the part of enterprise and it is need out to carried in the effective mode. In order to have enhancement in the function of marketing, there are number of sources as are e-mail, texting and website. This kind of function are very helpful to deliver the effective product and services to the customers. According to the views of David, David and David, (2017) states that effective communication will be helpful to have efficient growth of firm.

Research Methodologies

These are characterized in the accompanying way are as-

Research philosophies- This is the procedure in which it characterized that what sort of information is should be accumulated and dissected. There are two sorts of the methods of insight such are as interpretivism and positivism (Kang and Kim, 2017). In this the methods of insight depends on the different sort of epistemology and the things under this depend on the different sort of logical genuine and song ans at some point its difficult to trust that it is valid or not.

For the present investigation, the interpretivism is should be taken in light of the fact that its in view of the human conviction and conduct. In positivism the methods of insight depends on logical hypothesis where there was no desire of scientist.

Research approach-In this there are different sorts of hardware and strategies which is have to embraced in connection to direct the particular information. With the assistance of viable execution there can be lessening in the possibility of misstep. There are two sorts of ways inductive and deductive.

For introduce think about the inductive approach is should be taken to lead the whole research. This depends on high sort of impact which works in connection to impact conduct of client in huge way. In deductive approach the general substance was examined.

Research design- The viable outline it should be led in connection to accomplish points and goals. Keeping in mind the end goal to look after dependable, legitimacy and moral thought the proper strategy is should be utilized. For display contemplate the unmistakable research is should be utilized with the goal that hypothesis can be directed top to bottom way. With the assistance of investigating new thoughts the things can be eat viably.

Research technique- There are two sorts of strategies such are as quantitative and subjective. This sort of the things is should be eat in connection to get the headway inside the exploration. For the present investigation there is have to lead the profundity data on hypothetical premise, there is no nearness of numeric esteem. Be that as it may, the subjective is should be utilized where there is nearness of numerical things.

Data collection- with a specific end goal to direct the exploration in the viable way it is imperative to gather source which will be useful in connection to accomplish points and destinations. There are two sorts of the strategies are as essential and optional. The essential will function as to lead data from the competitors like director representatives of the firm. There is no utilization of auxiliary research since it depends on accumulation of concentrate from different creators.

Data sampling- In this the scope of individuals is should be chosen. This is exceptionally powerful process there are two ways such are as probabilistic and non-probabilistic. The probabilistic is bases on the measure of populace and non-probabilistic isn't secured under the same. In the present investigation the probabilistic methods is should be utilized with the examining of 10 hopefuls as chief.

Data analysis- In the present examination the information will be gathered with the utilizing of topical examination. Keeping in mind the end goal to direct the subjective research powerful this will be exceptionally compelling. With the assistance of this the best after effect of the information can be analysed.

Ethical consideration- In this it is essential to take after all the moral way to direct research. The security and gathered information is should be shielded from the copyright encroachments (David, David and David, 2017). Here every one of the members is have to similarly treated. Amid this there isn't any sort of damage is should be given to the creatures and different things. The correct care of the considerable number of members is should be kept up in connection to guarantee the dependability of the examination content.

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