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Business Plan for Marriott International Hotel

University: UK College of Business and Computing

  • Unit No: 15
  • Level: Undergraduate/College
  • Pages 16 / Words 4000
  • Paper Type: Assignment
  • Course Code: K/601/1751
  • Downloads: 131
Question :

This project emphasise upon impact and affect of integration on Marriott international. For this assessment of integration is required to be identified by having proper understanding of certain concepts.

  • Identify hospitality industry role in the sector of travel and tourism.
  • Determine integration impact upon hospitality industry.
  • Formulation of business plan for Marriott international.
Answer :
Organization Selected : Marriott International hotel


Hospitality industry in tourism industry plays crucial roles. Hostility sector in tour and travel industry that the conman features related to the products and policies. Changing the concept and policies of hospitality industry is affect the polices and strategy of tourism as well. In tour and travel Impact of integration such as scale of economy, standardization and quality. Integration also affect the functions of tourism industry (Christou, 2016). A rational can be developed to interrelate with target market and include some aspects such as idea, market research, target marketing and target location or size of a business. Ion this report define Marriott International hotels facilities and how the related to hospitality industry. It report also includes the interrelationship between hospitality industry and travel and tourism business and implications of integrity on hospitality industry and rationale to clarify the decisions linked to the target market and development plan for hospitality industry which include development, design and operations.

1.1 Interrelationship between hospitality and wider travel and tourism business

In the hospitality sector, travel and tourism sector has been already included. The major objective of this sector is to provide high quality of services and facilities to customer and make them happy and satisfy (Kim, Vogt and Knutson, 2015). The customers or vacationer of travel and tourism division on a guest fascination or visitor hotspot will care for the better treatment of the task that will aid in reasonable ascent in the general usefulness and doing of activities that will bolster a superior ascent in operational abilities of an association. Some central point that are been trailed by the Hospitality firm with association with travel and tourism part are as per the following: 

Structure of international hospitality sector

Business association standard structure in hospitality segment comprises of a gathering or front office work area, nourishment and drink administrations and other convenience administrations with room administrations and extra help. This is been taken after in any case to an inn or an eatery in an area (Akroush and et.al., 2016.). This encourages any business association to deal with an extensive variety of friendliness activities in a superior and viable way. This hospitality association deals with receiving the inventive and intuitive administrations that will help the firm to give their buyers a decent quality items and benefits and to pick up a superior consumer loyalty.

Hospitality service provider's major principles

There are great arrangements of accommodation specialist organization that are working with full endeavors to cook the requirements and request of the buyers betterly. Far going from a straightforward eatery to an exceedingly extravagant inns or accommodation ventures, the area has a decent scope of tasks that will be taken in thought by the firm for better development and advancement of the association (Jones, Hillier and Comfort, 2016.). This additionally includes real fast food outlets and firms that work on a worldwide level in an alike way and along these lines assumes an extremely significant part in administration of the travel and tourism segment. Some real hospitality firms are Marriott Group, Hilton Group, Delta inn and resorts and so forth. 

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