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Marketing Techniques and Principles of Gill Wing

University: UK College of Business and Computing

  • Unit No: 12
  • Level: Undergraduate/College
  • Pages 8 / Words 2000
  • Paper Type: Assignment
  • Course Code: K/508/0434
  • Downloads: 88
Question :

Efficient application of marketing techniques and principles increase efficiency of Gill Wing to assure more competitive advancements and growth. For this marketing mix facilitate entity towards expanding their market share holding.

  • Explain marketing concept.
  • Analyse suitable market research methods.
  • Evaluate numerous ways to use e-marketing for managing online image.
  • Demonstrate techniques of market analysis.   
Answer :
Organization Selected : Gill Wing


Marketing is consider as important element of organisation in which different tools and techniques has been used in order to promoting the goods and services at various part of region in which company operate their business (Bishop , Fody and Schoeff ,2013). Further, in today dynamic environment competition has been huge because of innovative and digitalise techniques coming in the form of products and services that induces small companies at the time of starting business research the market trends in order to evaluate the demand of products which were going to launch in market. Under this assignment the company which is preferred i.e. Gill Wing London based cook shop deals in different kitchen products and envy inducing cookwear. Further this project discuss about the concept of marketing, E-marketing, marketing research and different learning aspect in marketplace.

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TASK1- Definition of Marketing

Marketing can be defined as process in which organisation execute different process and actions in which various promoting activities has been conducted in order to sell the products and services through advertising and marketing research at optimum level so that market share and profitability can be enhance. Now a days in dynamic environment competition has been increasing due to recent modification in trends, choices and preferences of customer therefore it is necessary for small businesses like Gill Wing to introduce some new varieties in their kitchen products and services which attracts large audiences that facilitates long sustainability in competitive world. Apart from it, there are different activities which has been running out by whole marketing department in order to achieve goals. Different activities are described below:-

Branding:- In order to establish strong position in external market company require to create their brand value in the market for which they need to use different marketing tools techniques that facilitates better sales and profitability in market place (Dann ,2010). 

Marketing research:- For small business like Gill Wing marketing manager need to conduct research on marketing through which they collect the all the data and information through primary and secondary source regarding all the current trends and demand in respect of different multiple features in products services through which they make alteration in their products.

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Purchase:- Raw material purchased has been performed by marketing manager because they provide standard quality of goods and services.

Market Segmentation

The term can be define as process under which company divide the target or potential customers into various groups, segment on the basis of their taste and preferences. Further market segmentation is very important for marketer at the time of conducting their marketing campaigns  in which promotion strategies has been distributed among different segment and marketer save their time, money and efforts at the time when targeting on individual basis. 

Marketing Mix 

The term marketing mix consider as mixture of all those promotional strategies and tactics which has been executed in order to sale the products and services in market. Their are different elements of marketing mix used by Gill Wing are described below:-

Price:- It is the consideration which the individual paid in respect of goods and services he or she purchased and it is decided on the market demand and supply.

Place:- Different types of customers that engaged with Gill Wing and it is vital for them to deliver the goods and services to different customer at particular place.

Product:- Different types of Kitchen products are offered by Gill Wing in various region therefore it is one the important factor of market.

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