Social media is one of the effective tool or the communication funnel by which people found ease to connect with world from every corner. Social media being a tool has played crucial role in every individual life along with process of a business (Anderson, 2012). This has played role in reaching out to the customers and playing advertising in marketplace. There is no doubt that the world of business has been changed by the use of modern technology available in modern scenario. Company taken for this essay is TESCO which is a multi national retail company dealing in about 26 countries who has adopted social media as promotional tool.
Business Communication can be stated as data which is being shared among the people within internal and external factors of company which is being performed for the commercial benefit for the company (Bostrom, 2012). It is just not limited or confined to the media or the messages but also to the interaction to the network of social relationships. There were traditional methods Business communication before 20 years like written communication, notices, T.V and radios. Business Communication media is a mixed system of mass communication along with interpersonal channels along with mutual impact or in simple words mass media should not be seen in isolation from other passages. One can, for example evaluate advantages and roles of radio versus Internet for development along with democracy. Both the radio and internet which are being featured by its inactivity. However, better access can be given to data, education and knowledge which will b the best stimulant for the development. Internet is the latest technology in a long succession for the technology of business communication.
Business communication technology over the 20 years are mass media like newspapers, book publishing, radio or TV. But the relationship of business to an individual has been changed by internet communication by technology and social interaction. Example can be taken up of 32 countries in which people are spending much more time online instead of using traditional methods of communication (Burleson, 2012). There are still some placed where business uses traditional methods like UK, India, Poland and Germany. Most digitalised form which is being utilised is the Print Press and that too online. Businesses has been adopting the latest technology and reducing the usage of traditional methods in order to have better communication funnel and indirectly improve the ratios of profit and production. The world economic order went through a tectonic transformation, accompanied by, and in part caused by, groundbreaking advances in science and technology and the rise of globalization.
From the communication with employees for reaching out to the customers and clients , it has become huge factor for the business operations. There are various kind of challenges which are being faced by business communication within the 21st Century. Possibly the most essential factor for business communication is listening and it can become difficult for the managers to develop the skill due to high pressure for having success within the company and this may have the situation of no time to listen to every employee (Carroll, 2015). So this might can be the issue for the business for having effective funnel. It is very easy for a business to depend upon the technology for communication purposes.
Various ways like E-mail, fax, voice mail and intranet which can be much more effective for the quick transfer of factual, direct data. But when utilising the technology there are some of the factors which can create issues like face to face communication will not be there which can create chances of misunderstanding the information. Besides this, tone, posture, facial expression along with eye contact can not be expressed by using technology (Daim and et. al ., 2012). Another issues which is being faced by business communication is the meeting which many of the business owners think that it is waste of time but that is not the actual thing. Meeting can mainly build teamwork and making employees feel part of something like company. Simple challenge of having meetings within business communication is to create the meeting which are mainly concise, informative, participatory and positive.
Besides this, there are various kind of signs which appears when there is issues with challenges and those indicators can be like lack of cooperation, unreached goals, high level of mistakes, casting the blame along with low motivation and loss of clients. All these can be the symptoms (Deetz, 2012). Solution which can be proposed for these kind of issues and challenges are various tools and techniques which can be adopted for determining the solution for issues and thus work upon them as team and clear out the troubles which are the root cause for those challenges. Besides this, neutral negotiator can be used for resolving issues among the company.
Company which is being used for case study is the TESCO which is multinational company which deals in retail sector across the globe. Basically it is supermarket store which provides groceries items. Being a global company which deals in most of the countries, it becomes essential for them to utilise the business communication in effectual manner. This can be done by utilising various kind of tools and techniques which can allow company to face every kind of challenge. There are thousands of employees at different places working for the company and thus it is highly essential to communicate with them and keep them updated. There was time when this company used traditional methods for internal and external communication like for within company they used to drop faxes or send notices through couriers in order to keep them updated about any kind of changes or any crucial data (Farber and et. al., 2012). For the external factors the main techniques or tool which were being utilised by the TESCO was TV and radio along with advertising in newspapers.