Introduction to Internet Marketing
Internet marketing is a kind of online business where the sale of company is increased and product is sold in the market by using email marketing or social media. It helps the company to promote the products and services of the business by using social media like twitter, LinkedIn. In this modern era people are most likely to use social media so the managers of an organisation involves in the process of promoting their business online and makes their customers aware about the new schemes of their product. It also helps to build good relationships with their stakeholders and suppliers. Overall it enhances company sales and productivity in the market.
This report discusses the role of e marketing manager in ASDA retail organisation. It is a chain of supermarket that produces food, clothing and financial services in UK’s market. It has 175,000 employees working with it and it’s headquarter is situated in Leeds, west Yorkshire, UK. It is highly involved in promoting its product and services through online media by creating its own website and even it helps to get connected and build strong relationship with its employees and other stakeholders. This report understands marketing through internet for promotion using digital marketing communications. Further it conducts secondary marketing research for supporting its customer relationship management.
Use of Internet Marketing in E Business
Internet marketing is a type of selling product of ASDA Company by using E-commerce managers of this business organisation involves in trading of its product and services by using internet and hi-tech products such as mobile they use mobile commerce as they helps to complete their business transaction using online system. Nowadays businesses are getting more involved in the business practices and buying and selling of product using online media. With the help of social media, a manager of this company is able to create their brochure and helps to promote their product online. E business can be defined as a company that conducts all the transaction through internet. Under this, transaction can be buying and selling of products, supplies and services, production control, collaborating with partners and other related. It helps the manager of this company to get connected with their customers and with its all stakeholders that builds their relationship and further helps in increasing awareness of their products and services in the market (Mohammed and et.al, 2003). Micro environment of this organisation includes individual that deal with the organisation on regular basis such as suppliers who supplies raw material to this company, its competitors, customers who consumes the product and services being produces by this company. Macro environment of this corporation can be understood as the factors that are not in control of business organization such as economy, different policies made by government and changes that occur socially like change in customer taste preferences and technologies which are being adopted by the managers of this organisation as per the requirements. Internet marketing helps the managers of this organization to increase their sales and market share. It also helps their customers to get easily their products of their choice as it facilitates their customers with good offers and schemes like discount and several offers like buy one get one free which increase their interest to get more involved in the process of buying goods and services through online (Awad, 2007).
Internet Marketing Effects
Internet marketing mix can be seen as the marketing effects that are being done by the mangers to enhance their sales. Internet marketing manager of this company makes uses of online advertising for their products and services, banners, sending emails to their customers as nowadays people are using more internet services for their convenience (Cox and Koelzer, 2002). As the managers of this organization are involved in many business practices for increasing the sales and for increasing awareness in the market this can be seen as under:
- Collects information- It helps the managers of this business organisation to collect information regarding the choices of their customers and to find out their requirement and choices that helps the business organisation to produce goods and services accordingly. It also helps to get information and the strategies being adopted by their competitors for increasing their sales in the market. It helps the manager of this organisation to make effective strategies for selling their products and services by using more online and social media.
- Spread awareness - It helps the business organisation in spreading awareness of their products and services to their customers by creating attractive brochure. It not only helps to increase awareness in the existing customers but also attracts new customers towards purchasing their product and services (Fritz, 2004).
- Support customers - It helps the managers of their business to create strong customer relationship with their customers by providing them with more services. It facilitates them by providing discounts and various schemes. It increases the interest of their customers to purchase more using online services. It provides customer convenience by entertaining their queries by creating websites as from this they are getting mails of their customers which helps them to give best solutions to it (Richardson, 2000).
- Increase sales - By using internet marketing by the mangers of this ASDA Company it helps them to increase their sales by providing more offers and schemes to their customers. As in this modern era people like to purchase more through online services (Shaw, Blanning, Strader and Whinston, 2000).
Internet Marketing Tool