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Influence of Technology in The Travel And Tourism Sector - Thomas Cook

University: UKCBC College London

  • Unit No: 5
  • Level: Diploma
  • Pages: 14
  • Words: 3500
  • Paper Type: Case Study
  • Course Code:

    BMP6002

  • Country: UK
  • Downloads: 0
Question :

An explanation regarding usage of research in which methodologies, research proposal and action plan for findings are associated.

  • Understanding regarding formulation of research specification such as literature review, questionnaire, data collection and analysis.
  • Implementation of research specification in which data collection and interpretation is included.
  • Evaluation of research outcomes along with future considerations.
  • Presentation of outcomes.
Answer :
Organization Selected : Thomas Cook

INTRODUCTION

Technology is also known as one of the important factor which directly affect on the way of business which has been operated and regulated. Any such variation or development in technology are impact on commercial operation of an organization. Thus the little variation in technology directly affect the way an organization bring out various business activities and functions in effective manner. In travel and tourism sector, they are help in developing and maintaining as fast speed for development take place in the technology. The whole technology has been change the way of tourism at international level. In current time period, travel and tourism was used a person to travel on sea. After some time, there are different alterations which has been taking place in this industry. In the 18th century the travel and tourism sector by individual of high community or society for visiting the spas which mainly attracting towards offer games, gambling, social events, dancing and sea bathing. In 1830s they required to develop and maintain railway which has been take place and there are different resorts was established. Along with this, they are providing opportunities of every person to travel and this will enhancing the needs of vacations. While they need to publicity advertise to train developed by Thomas cook. This organization is one of the important player in the travel and tourism sector which is largest travel agency in all over the world (Cascio, 2018).

TASK 1

1.1 Research project and outline its specifications

The main aim and objective of this research are totally related with the specific topic of investigation which is very effective and important for such researcher, before bring out an investigation. The major aims and objectives are related with this research topi that are described as under:

Aim : “To identify the impact of technology in travel and tourism sector: A case study on Thomas cook” (Armstrong and Taylor, 2014).

Objectives:

  • To determine the impact of technology on travel and tourism sector
  • To recognize the involvement of technology on customer satisfaction within travel and tourism industry.
  • To identify the relationship between customer satisfaction and technologies in the tourism sector.
  • To recommend different ways that are important in gaining high position at market place (Berman and et. al., 2012).

1.2 Factors that contribute in selection of research project

There are different elements which are directly affect the procedure of research and their desired results. It is one of the major aim of this project is to analyses the influence of technology in travel and tourism industry. Thomas is one of the essential and large player in the travel and tourism sector and this is increasing the effectiveness of their business activities, venture require to use technology in better manner. For doing effective understanding and evaluation the major impact of digital technology on certain questions that are formulated for carry out the specific research. There are different techniques and methods of data collection and methods that can be used in this research for collecting accurate facts or figures (Bratton and  Gold, 2017).

1.3 Critical review

This is also known as one of the essential part of each investigation. In this researcher required to collect or gather correct information regarding certain views and opinions of different investigators which are associated with the major topic of investigation in better manner. Along with this, it is also known as collection of secondary information method.

This can be analyzed that the required technology is developing and growing as fast manner and there are various necessary development for increasing and also this will take place in travel and tourism sector. The introduction of motorcar in 20th century which gives an opportunities for large number of people in traveling from one place to another. In this, advancement of technology in 20th century assist in tourists in access the high number of places.

The communication technology help the airline company which help in promoting different destinations for attracting large number of people. Along with this, technology of communication help in making and developing an individual which inform about several advantages to attract them. For doing effective communication technology, this will assist in giving opportunity to Arline reservation and book tickets online in proper manner. This will enhancing in travel and tourism sector as they are developing the procedures of booking in more simple way (Boxall and Purcell, 2011).

They required to improvement and development in technology which help travelers in getting high data and information about different places or destination of tourists, lodging and food, book tickets for the specific destination in which they required to go outside. Therefore, they are using technology for providing an opportunities to visitors to easily contact with travel agencies.

This can be concluded that impact of technology in travel and tourism sector attracting large number of travelers towards their destinations and places and also gather or compare different types of information which are available on the internet about different tourism destination. There are around 85% visitors which carry out the research bout desired places and travelers conduct online investigation for guide, booking and visas before confirming their booking.

This can be said that there is no doubt that technology has conveyed the travel and tourism industry but still this will necessary for investing towards development. Along with this, tourist destination need to offer continue services or facilities to their customers and also serve them innovative or attractive offers for attracting more destinations for generating huge income or profits (Guest, 2011).      

1.4 Research project specification

Data and information has been collected by investigators which main motive is to play an important role in entire research. There are two major sources of data collection that are known as primary and secondary data collection method. Along with this, primary source of data method help researchers in collecting updated and fresh data with associated the main topics of investigation. This is that method which is very expensive and time consuming and at the same time this will assist in developing better conclusion. In the case secondary method of data collection so the investigator take aid and using available data for bring out effective research in proper manner. Newspaper, articles and journal are main sources of collecting accurate facts or figures effectively. Both the appropriate methods of data collection the primary and secondary data are used in this specific research topic. A questionnaire consist with 10 questions which has been developing investigator for gathering accurate information (Jiang and et. al., 2012).

Along with this, there are various methods and sources which can be used by investigators and this has main motive is to do effective research. In this investigation, qualitative research method is used for helping researchers

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