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Impact of Changes in Various Strategies of Marks & Spencer and Asda

University: UKCBC College London

  • Unit No: 41
  • Level: Undergraduate/College
  • Pages 12 / Words 3000
  • Paper Type: Assignment
  • Course Code: f/508/0600
  • Downloads: 2
Question :

Change is very important in a company as it can give a negative or positive impact. The company chosen is Marks & Spencer and Asda, where both are leaders of the retail industry. The aim of this project to give the students the opportunity to appreciate the development of skill and knowledge for high performance.

  • what is the analysis of employee skill, knowledge, and behavior which is required by HR.?
  • What is the analysis of factors which is to be considered when evaluating and implementing any inclusive learning to drive sustainable business.?
  • How high performance working can contribute to competitive advantage and employee engagement?
  • What the ways in which collaborative working, performance management, and effective communication can support the high-performance commitment and culture?
Answer :
Organization Selected : Marks & Spencer and Asda

INTRODUCTION

Change is something different happened that has a positive and negative impact on the operations and functioning of the company. Alteration in procedures, strategies, culture, and technology is considered as the organizational changes(Brown 2012). The success of an enterprise is based on the capabilities to adopt various occurrences and formulates effective and proper strategies. Appropriate changes accepted by the firm provide an opportunity of reducing the risk and also attain desired results in a specific time. Marks & Spencer and ASDA both operate their business globally that provide products and services worldwide like clothing and food products. This report describes the impact of changes in various strategies of both companies. Along with this, the file also includes various effects that may arise during operations of an organization due to internal and external drives present in a business environment. In addition to this, the project contains a different type of barriers that have an impact on leadership decision making and approaches which deal with such changes.

TASK 1

P1. Impact of changes on organisational strategy and operations

Organisational change refers to change in procedures, technologies, strategies and culture. It is very essential for business to have information about changes that take place in organisational environment so that appropriate action can be taken to achieving set organisational goal. There are two forces of change that are internal and external drivers. Internal forces of changes consist of financial management, organisational culture and technological factors. On the other side, external forces includes political factors, economical, social and environment(Doppelt 2017). Change plays important role in an organisation, when manager implement any change than he must focus on behaviour of their employees. Digitalisation is the major change in recent days that has large impact on positive and negative ways on both organisation. Adopting change like digitalisation helps these company to expand their business and also induce large number of customer to buy their products. Flexibility is the another change that is accepted by both M&S and ASDA that helps in becoming successful.

Marks & Spencer:

This is multinational company of UK which specialisation in home product, luxury food product and in clothing. Company has more than 979 stores world wide in which 615 stores sell food products. Check this writing service: case study help

ASDA:

This is supermarket chain of UK that deals in multiple products that are fresh food, bakery, clothing, mobile and provide various services also like car insurance, credit cards and travel money bureaux.

Mark & Spencer wants to merge its business operations with ASDA for expand their business and to increase its market share which help both the companies to grow faster(Foltin and Keller 2012). If both companies get merged then they have a chance of achieving competitive advantage which assist them in building an edge over the rivalry like TESCO and Sainsbury. Following are the benefit that both the companies enjoy after being merged with one another:

More market share:-

Mark & Spenser and ASDA both the companies sale its product and services throughout the world. Merging among both the companies help them to increase there market share by attracting customers toward variety of products and by making available products of two brand under one roof.

You may also read this sample:
Hospitality Provision in Travel & Tourism Sector of Crowne Plaza

Competitive advantage:-

If both the companies get merged then businesses get more resources and skilled employees which help them in increasing the productivity and performance of the company and also develop an competitive advantage within its marketplace.

Strategies Mark & Spencer ASDA
Marketing Strategy M&S is the top retail chain brand which deals in clothing, food etc. Companies faces number of challenges and in order to overcome this, company must formulate strategies that help in dealing with the impact of  changes(Fullan 2014).
For instance, with the increasing demand of online shopping M&S started providing its products online and through home shopping channel to increase its potential customer range.
ASDA is a supermarket chain store which deal in products like clothing, fresh food & bakery, grocery etc. and is one of the biggest competitor of Mark & Spencer. Company adopt various marketing strategies for attract more customers and to  remain competitive in the market. Recently company adopted a strategy to retain its customer in which they provide 1% cashback over shopping done through credit card.
Pricing strategy Mark & Spencer uses competitive pricing strategy in   which it modify price of their product according to competitors, which help company to remain competitive in market(Fyke and Buzzanell 2013).  It also follows dynamic pricing strategy in which M&S offers huge discount over its product  for attracting more customers.  ASDA follows low price strategy as a main source to increase volume of sell. Company provide its high quality products at relatively low price in order to attract more customers.

P2 Impact of internal and external drivers of change on leadership, team and individual behaviour

With the globalisation of industrial sector, threat of changes is rapidly increasing as environment is becoming more dynamic due to huge competition in market and various sources. The major risk elements that bring changes are present in macro environmental factor, which are consider as changing drivers that have huge impact over the operations and functioning of an organisation.

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