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Individual Reflection on Understanding the Product Description

University: University of Roehampton London

  • Unit No: 9
  • Level: Undergraduate/College
  • Pages: 5 / Words 1157
  • Paper Type: Assignment
  • Course Code: CNA346
  • Downloads: 687
Question :

Reflection is about noting the experience of self while undergoing any activity or task. This project is based on the reflection while completing the project which was based on marketing and communication in the digital world.

  • Understanding the product description.
  • Outlining the market analysis.
  • Segmentation, targeting and positioning.
  • Recommendation for marketing mix.
Answer :
Organization Selected : Virgin Atlantic


This reflective report will account for the experience of all the group processes which is involved in completing the project work. This report will also include the thoughts and reactions of all the members who are involved in this work. It will focus on the factors which are learned by them during the whole project and their contribution to developing some ideas about enhancing their future performance. This report will depict individual reflection.


Individual Reflective Account

While preparing for this report I have learned a lot of new things which can be very useful for me in the future. The presentation was based on Principles of Marketing and Communications in a Digital World and the whole process was completed in 11 weeks. This project was completed in a group, of which I was the team leader. Through the whole process, I have analyzed a lot of issues in me which has to be resolved in order to work effectively and properly. The main task of our team is to manage our work in the given time and complete the presentation with quality work. As this presentation required a lot of research work to make it effective (Benton, 2015). We have to communicate with lot of people through which we can get our data for the project work. This process has increased my communication skills. The main objective of conducting this project work is to use my knowledge and inter personal skills to motivate my purpose of collecting information, data and different resource on how I can implement the aspect of my work.

While doing this presentation report, we all faced issue related to mutual understanding of ideas given by every member for the work. This was the most important task for us to manage properly. For this task we have limited time which was has taught me to how to manage and complete your work om time. It helped us to learn about time management. We have divided the work into groups which helped in focusing each topic very accurately. This has improved my quality of work. Working as a leader of the group, it was my prime duty to assign the work according to their ability and strength. We all have learned about how to work as a team and respect each others opinions and thoughts (Mura, 2015). All these skills will be very helpful for us in the future.

One of the most important aspect of this project work is to behave and work professionally as a team and also to complete that task within the given time. I was very happy that we ended up a strong team and gave our best result. Working as group, we all helped each other and managed our work. They all supported me and my decision related to the presentation. This has helped me to increase my confidence and motivated me to do more such things in the future. During the project work I realized that I have a good command on my management and interpersonal skills which I have applied while doing this presentation. It also helped me in increasing my concentration power which is very important for us to deliver the best report.

It helped me to develop my understanding at difference characters, personality and to give other sense of my perception of the team work which can be very beneficial for us. By using communication and collaboration, the team has been able to ensure that ideas are executed on effectively and timely which was reflected in our project work (Rahman, A. and et.al., 2017). During this project work I realized I have I was improving my skills as well which has helped me in enhancing my as well as my team member's overall personality. We have also got ideas and feedback from different people regarding our presentation work which also helped us to improve our mistakes. I realized that I have managed my work and the whole team very smartly. There were chances when we were unable to collect the information and data for our presentation which made us very conscious but we managed somehow to gather it. All because of the team effort. I kept them motivated and encouraged all the time so that they can feel confident while doing this project.

There was conflicts between the team members sometimes regarding ideas which was given by them for the project. Making them understand their duties and responsibilities towards their work and for the team as well. From this project work I have acknowledged many new things which I will use in the future to enhance my work. All the skills learned during this 11 weeks has a great importance in my life as it has taught me some new and innovative things. In the last I just want to say that it was a great experience to work with such amazing team and as a team leader it has helped me in learning some new and interesting things which can be useful for me to use in my future job (Roddy and Dewar, 2016). It also helped me in improving my personality. I managed to balance my work very efficiently which has helped us to complete the task very easily. All the team members are very happy with my work. The aim which we have set for our team has been achieved by us very effectively and successfully. We have worked as a strong team to accomplish our task.

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From the above it can be sum up that working as a team helped every individual to enhance their personality. The collective effort form all the team members has helped in achieving the target. It made our presentation very effective and of good quality. All the team members has managed to work together and respect each others ideas and thoughts.

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Books and Journals

Benton, D. C., 2015. A reflective account of social network analysis as a leadership tool. Nurse Leader. 13(5). pp.31-35.

Mura, P., 2015. ‘To participate or not to participate?’A reflective account. Current Issues in Tourism. 18(1). pp.83-98.

Rahman, A. and et.al., 2017. My reflective account of my first half term on the INSPIRE STEM PGCE PROGRAMME. The STeP Journal. 4(1). pp.55-60.

Roddy, E. and Dewar, B., 2016. A reflective account on becoming reflexive: the 7 Cs of caring conversations as a framework for reflexive questioning. International Practice Development Journal. 6(1).

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