1.1: This is mainly in context to today's modernised era of business where customers are positioned at number one position to depict as the spectacular stakeholders of the establishment. It is therefore important for almost all sort of enterprises to consider them as one of the most important asset by duly satisfying their factual needs and demands. This is basically in association to their changing preferences that are continually altering with this changing period of time (Aaker and Smith, 2010).
Such modifications are constantly urging the organisations to adopt some contemporary practices of managing their work procedures by bringing necessary changes to it. This implies some significant areas of business with a major exposure to their employed practices of sales and marketing. In context to which, they are hereby required to adopt some coherent practices of promotion that together relates with the satisfaction level of the employees by raising it at a higher pace. This, in turn, benefits the overall enterprise where they can timely accomplish their ascertained goals and targets of intensifying their profitability ratio.
Background of the study
The below survey has defined such prominent areas of research where it is basically carried to identify the marketing means of Ryanair that is a profound airline company in UK. The below study is based upon a similar acquisition of their marketing procedurals to ascertain a requisite presence of social media in it (Bernhardt, Mays and Hall, 2012).
It has also drawn the affluent factors of social media marketing to enhance the satisfaction level of the customers. This carried investigation has however focussed upon students of an education institute named UKCBC where they have reflected to be the regular customers of Ryanair who often tend to acquire their services. The survey has thus focussed upon discovering their interests in the marketing activities of Ryanair.
Social media marketing is the concentrated arena of this research work that has stipulated the major consent of today's progressive clients and users. Social media marketing is not only referred to be beneficial for the firm but is also considered as an eminent tool to attract more consumers to obtain advanced services.
It is basically to correspond with the present-day epoch of business where social media marketing has become one of the most common tools of marketing (Drury, 2008). This allows the businesses to perform in a more considerable format of work by adopting some highly enlightened practices for fetching a liable interest of the clients and users.