Introduction to Dell and its Expansion:
Expansion is one of the most relevant key stone to enhance the overall boundary of the business and attract more and more customers globally. Companies operating internationally are also able to sustain in the market place for longer period of time and gain competitive advantage in the field of competition or challenge. Moreover, the following study would elaborate about the steps required to become Multinational Corporation by examining the operations of Dell in an appropriate manner. Thus, the study also highlights the parameters or the factors holds significant influence towards the expansion of the organization towards Malaysia and point out the respective entry modes to implement such expansion. Thus, the enterprise expanded into Malaysia in 90’s and soon become one of the pioneers of computer system provided in Malaysia. Further, the offices of the enterprise are located towards the rich locations of Malaysia to attract customer from all over the globe.
Assessment of operations and products:
Dell was established in 1944 by Michael Dell and become the pioneer of computer hardware and software sector or industry. The services of the organization are delivered worldwide and attract more and more customers all around of the globe, because of the quality of the product and after sales support from the respective executives (Soman, D. and N-Marandi, S. 2010). Further, the headquarters of the enterprise is located in Round Rock, Texas from where all the major operations of the organization are controlled and manage by the respective professionals in an appropriate manner. Now, considering the employment level of the enterprise, more than 100000 employees are currently assisting the organization to perform the respective services and gain more and more customer satisfaction in the market place. The organization is putting immense pressure to the new players fighting in the same industry to exist because of its productive strategic management policies and creativity of the respective professionals and employees while performing the respective activities (Soman, D. and N-Marandi, S. 2010). The enterprise sells the respective computer and related products through online and offline promotions in Malaysia so to grab the maximum benefits and enhance the level of customer satisfaction. Further, more than 10000 employees are activated towards performing the activities of the enterprise in Malaysia so to provide full support to the customers and create a bond with them.
The above mentioned privately function multinational corporation has positive goodwill all around the globe which has been built over the years by distributing long lasting product and performing the respective operational services in an appropriate manner. Until 2014, the company holds the 51th position under the Fortune 500 list which itself is a big example of the credibility and creativity the organization use to perform the respective operations. Moreover, a detailed list of the products sold or retail by the organization is mentioned below (Mohd Kamal, K. 2010). Thus, after expanding into Malaysia, the enterprise performed various types of researches and survey to get an idea about the preference of the customers and further perform accordingly to become one of the giant organizations of Malaysia.
Personal computers, laptops, servers, data storage devices, and other software and hardware are the premium rated products which attract the customers from all over the globe and enhance the revenue and overall surplus of the enterprise in an appropriate manner. Further, the enterprise also sale cameras, mp3 players manufactured by other organization by using the immense goodwill and strength of the enterprise existing in the market place. The organization was considered as the third largest PC vendor of the globe followed by HP and Lenovo. The main reason behind the enhanced or improving performance of the enterprise is its ability to adopt latest or modern technology and expand to as many countries as possible (Mohd Kamal, K. 2010). By expanding into different countries, the enterprise learn about the overall demands and wants of the customers and further work on the same to enhance the performance of each department in particular and organization as a whole. Linking the same, currently the enterprise sale the entire computer related products in Malaysia and keen to introduce new technological products considering the demands and wants of the customer living in