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Impact of Social Media on Travel and Tourism- Thomas Cook

University: ITCM College London

  • Unit No: 11
  • Level: Undergraduate/College
  • Pages 20 / Words 5000
  • Paper Type: Assignment
  • Course Code: CID1312
  • Downloads: 0
Question :

To determine the impact of social media over travel and tourism. A study on Thomas cook travel and tourism of UK.

  • What is the use of social media travel and tourism sector?
  • What changes comes in terms to provide quality services to customers?
  • What is the impact of technological advancement as social media on satisfaction of customers.
  • How social media technique influence the customers to choose its services?
Answer :
Organization Selected : Thomas Cook

INTRODUCTION

Travel and tourism is one of crucial sector and it is kind of activity and practice of touring which works as to providing information, transportation and accommodation service to the tourist. Social media is one of crucial element in order to analyse attitudes to tourist so that services can be properly work. The travel and tourism is crucial component in order to run its market operation effectively. With help of using of social media activities the travel enterprise can promote its services (Simonov, Nosko and Rao, 2018). The enterprise which is engaged in tourism sector has combine techniques of market and it is useful in order to process communication mix strategy. The present report is based on the activities of Thomas cook enterprise. Being the global leading enterprise in UK, they are able to deliver the quality services to customers. Thus, technological advancement will influence the overall operation of travel and tourism enterprise. The effective travel services will be helpful in order to attract large number of customers. This will work as to have enhancement in profitability and productivity.

OBJECTIVES

  • To determine the concept of social media as per travel and tourism industry.
  • To define the importance of social media activities in terms to improve the quality of services.
  • To Evaluate the impact of social media activities in terms to develop profitability and productivity.
  • To provide recommendation in terms to deliver best and effective services to customers,

TASK 1

1.1 Rational

The present report is based on the activities of Thomas cook travel enterprise and their uses of social media activities. It is one of crucial element in order to have growth and development in tourism activities. It will be helpful in terms to attract customers so that enterprise can run its operations effectively. By taking feedback from customer they are able to run its operational services effectively. The social media is useful in terms to attract the customer's by aware about products and services. This kind of technological advancement Wil be helpful in term to maintain the long term customer momentum (Turba and et.al., 2018). Thus, it can be said that technological services of firm work as to influence the overall services of business enterprise. In order to cope with present scenario it is essential to implement technological advancement so that firm can able to process its business activities systematically. The social media activities as are Facebook, advertisement and other application are useful in order to promote effective services to enterprise. Under this it can be said social media techniques are helpful in order to stimulate the growth of travel and tourism sector. With the timely update the customer about the services of Thomas cook enterprise, the large amount profitability and productivity can be generated. Wondering who can do my assignment for me? Contact our professional writers

Access to primary data-With help of primary data there can be possibility in terms to gathering the correct information about the topic of research. In this, survey technique will be helpful in order to access the depth information about it.

Structured- The present research topic is structured. Under this, the topic of research is to determining the impact of social media activities on travel and tourism activities. It is helpful in term to determining the depth knowledge about the social media activities.

Semi structured- This kind of method can be use at the time both early and late stages of exploring the domain research. It is used to gather focused, qualitative and textual data.

Unstructured topics-It is the kind of non-directive interview and under this questions are not pre-arranged. In this it can be said that central idea and topic is need to be chosen before beginning of unstructured interview.

Interest- I have personal interest in this topic of research as it is helpful in terms to provide the depth insights about the uses of social media activities. This kind of activities will be helpful in order to provide the depth insights about the things.

Scope and importance

This research study is based on determining the impact of social media activities in term to bring the improvement in quality as per travel and experience. The main scope of this is to determine the impact of social media activities over tourism and travel industry. The main object behind implementation of social media activities is to aware the customers so that profitability and productivity can be achieved (Simonov, Nosko and Rao, 2018). In the present scenario the maximum of individual in market are dependent over social media as this are as Facebook, Twitter and other will be helpful in term to attract the customer's.

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The one of the main significance of technological advancement is that it will help to update the customer. This kind of advancement will be beneficial in terms to maintain customer retention.

Feasibility-

  • Resource- keeping in mind the end goal to develop the viable task administration design it is fundamental to have three assets such are as time, back and human asset (Viglia, Pelloia and Buhalis, 2018). This sort of assets assumes the fundamental part keeping in mind the end goal to have viable arranging of the considerable number of things with the goal that all exercises can be confined in remedial way.

  • Time - In connection to develop the task administration design in the successful way. Because of absence of time there can be awful outcome with exercises which should be performed in the association to have the great outcome it is critical to influence the Gantt to outline and system chart so every movement can have the particular due date in which all assignment should be expert.
  • Cost-With the assistance of appropriate spending design the computerized innovation can be executed. To have compelling procedure it is basic to take examination, review and every other action which will be useful with a specific end goal to direct the exercises of business adequately.

1.2 LITERATURE REVIEW

Generic-In this, term it can be said that the social media has changed the procedure of various companies in terms to coordinate with their demo-graphical target in market. As per this context, the increment in the use of internet facilities and popularity of social channels is useful in terms to affecting the travel marketing activities.

Application of technological advancement in travel and tourism sector-

According to this it can be said that people always prefers to share the photos and videos taken on the social media sites. This is very useful in terms to gather the attraction about the use of travel and tourism activities.

Influence of technology in travel and tourism-

In this, social media activities plays crucial role in terms to influence the purchase decision of customer in order to have enhancement in travel marketing. It plays its activities as leaving the main impact on the travel agency model. In this term it can be said that social media activities plays essential role in order to promotions the brand in market.

Literature Review

The social media marketing plays the crucial role in terms to attract the customer's. This will work as to aware the customer in market so that the profitability and productivity can be enhanced. In this term it can be said that social media activities has changes the life of the each individual in beyond to commercial use and it is helpful in order to communicate, share and learn the things effectively.

Define social media-

As per states that internet based life apparatus which is taking activities as to upsetting the promotion and business condition. The said that in McGrath and O'Toole,( 2012)showcase there different number of factor are accessible which should be considered by the accommodation business. The connection of the staff with the client help to enhance the numerous boundaries which can hampered to the development of the business undertaking. To keep up the great correspondence the firm can give better and viable administrations to the client. This sort of exercises are useful to procure most extreme level of fulfilment.

Focus on Facebook

As per the view of Nambisan, (2017)it can be said that Facebook is the main term which works as to influence the customer in order to make their purchase decision. This kind of activities will be helpful in order to focus the customer who are generally relayed on social media activities. The people who went on holidays are update their photos on this site and this kind of activities will work as to gather the attention of others. In addition to this, Henderson, Selwyn and Aston, (2017)Facebook, twitter and other kind of tools plays essential role in term to maintain customer retention.

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1.3 RESEARCH METHODOLOGY

With a specific end goal to direct the successful research it is basic to cover the all sort of strategies, approaches, procedures so all exercises can be kept running in orderly way. This all are successful keeping in mind the end goal to direct the procedure viably. In this specific circumstance, there are different of research philosophies as seem to be-

Research type

It is exceptionally useful method to direct the entire research in successful way. It should be possible with the assistance of two techniques are as subjective and quantitative. In this exploration consider the subjective technique is to be received. In quantitative the thing's identity in view of the numeric shape and factual apparatuses in way to break down the information.

Sampling

Under this, there are two ways as are probabilistic and non-probabilistic. In addition to this probabilistic method is based on the size of population. Non probabilistic method have no role of population. In this manner there will be use of simple random technique. There is need to take the sampling of 10 customers.

Data collection

This is additionally useful strategy keeping in mind the end goal to gather the entire information in efficient way (Simonov, Nosko and Rao, 2018). Under these, there are two sorts of strategies as are essential and optional. This both of the strategy will be utilized by scientist with a specific end goal to do the examination exercises adequately.

Data analysis

After the social occasion of entire data, It is vital to make the correct investigation of every action. Along these lines, topical investigation will be utilized as a part of request to introduce the data as tables, chart and so forth.

Research approach

This is useful keeping in mind the end goal to assemble the efficient data and process every one of the exercises successfully. These are of two sorts as are inductive and deductive. Also, inductive will centre over the building up the hypothesis and plans to the example with the assistance of which information can be accumulated.

Ethical consideration

With a specific end goal to complete the resect the additional care is should be taken about the all members. Therefore, security and classification of all data is should be kept up.

Research design

It is likewise useful to do the exploration in efficient mode. Along these lines, this are three kind as are exploratory, test and clear. To do introduce task there will be utilization of expressive research plan.

TASK 2

2.1 Matching or resources efficiently to research questions.

Theme 1 Yes, Use of social media activities will be helpful in fostering growth of enterprise.

1. Do you believe social media activities helps to fostering growth of enterprise. No. Of respondents %
Yes 6 60.00%
No 2 20.00%
May be 2 20.00%
Total 10 100.00%

Matching or resources efficiently to research questions

Theme 2 Yes, the customer retention is the main goal of Thomas cook enterprise.

2. Is getting customer retention is the main aim by having enhancement in the use of social media techniques.
yes 50.00%
No 30.00%
May be 20.00%
Total

Theme 3: The main is to managing operational efficiencies by implementing social media activities.

3. Do you think that use of social media activities will be helpful in terms to managing operational efficiencies of Thomas Cook enterprise. No. Of respondents %
Yes 7 70.00%
No 1 10.00%
May be 2 20.00%
Total 10

operational efficiencies

Theme 4: Yes, social media activities is cost effective.

4. Do you believe that social media activities is cost effective. No. Of respondents %
Yes 6 60.00%
No 2 20.00%
May be 2 20.00%
10

social media activities

Theme 5: The social media activities will be helpful in terms to aware the customer about the services of enterprise.

6. Do you think social media activities is assistive in order to aware the customer about the services of Thomas cook enterprise. No. Of respondents %
Yes 6 60.00%
No 2 20.00%
May be 2 20.00%
Total 10

social media activities

2.2 Undertaking of research proposed investigation

  • In this one may state that to coordinate the one specific research it is astoundingly essential that each one of the systems, methodology and philosophies should be considered satisfactorily (Kirkby and et.al., 2018). Thus, there are some differed kind of research methodologies as appear to be-
  • Research Philosophies- It engages the firm to choose the best possible sources with the help of which precise information can be collected. Under this there are two sorts of approach as are positivism and interpretivisim. Likewise, to make it legitimate the pro will make the usage of mix.
  • Research design- It is helpful in total the examination in effective way. It is of three sorts as are preliminary, edifying and exploratory. In this all investigation will impact the usage of realistic research to plan and it will moreover obliging in wording to choose the speculations as per the examination point.
  • Research approach-Under this there are two sorts of research approach as are inductive and deductive. Inductive approach will be valuable in wording to working up the theory. It is useful in wording to patter which is helpful in order to gathered the whole specific data.
  • Data collection There are two diverse courses as are fundamental and assistant strategy. To lead this present research there will be use of the two procedures as are basic and assistant. Basic technique will be driven with the help of overview and there is need to take 10 specialists (Greene and te.al., 2018). The information is ought to be amassed with the help of books, journals and destinations etc.
  • Data analysis- To have information, it is required to coordinate the most ideal examination (Muzellec and O'Raghallaigh, 2018). In this particular circumstance, the things is ought to be done with the help of topical presentation and as tables, chart etc.

2.3 Recording and collection of relevant data

Theme 1 Yes, Use of social media activities will be helpful in fostering growth of enterprise.

1. Do you believe social media activities helps to fostering growth of enterprise. No. Of respondents %
Yes 6 60.00%
No 2 20.00%
May be 2 20.00%
Total 10 100.00%

Interpretation

From the above diagram it can be concluded that social media activities helpful in term to foster the growth of enterprise. In this, there are total number of 10 respondents in which 6 are agrees and 2 said no and 2 are not sure about it.

growth of enterprise

Theme 2 Yes, the customer retention is the main goal of Thomas cook enterprise.

2. Is getting customer retention is the main aim by having enhancement in the use of social media techniques. No. of respondents %
yes 5 50.00%
No 3 30.00%
May be 2 20.00%
Total 10

Interpretation

Based on the above diagram it can be concluded that customer retention is the main goal of Thomas cook enterprise. In this, there are total respondents 10 under which 5 said yes, 3 said no and 2 are not sure about it.

Theme 3: The main is to managing operational efficiencies by implementing social media activities.

3. Do you think that use of social media activities will be helpful in terms to managing operational efficiencies of Thomas Cook enterprise. No. Of respondents %
Yes 7 70.00%
No 1 10.00%
May be 2 20.00%
Total 10

implementing social media

Interpretation

Based on this diagram it can be concluded that social media activities also helpful in order to bring systematic operations. Thus, there are 20 respondents in which 7 were agreed and 2 said no and 1 is not sure about it.

Theme 4: Yes, social media activities is cost effective.

4. Do you believe that social media activities is cost effective. No. Of respondents %
Yes 6 60.00%
No 2 20.00%
May be 2 20.00%
10

social media activities

Interpretation

From the above finding it can be concluded that the process of social media activities is cost effective. There are total number of 10 respondents. In which 6 said yes, 2 said no and remaining 2 are not sure about it.

Theme 5: The social media activities will be helpful in terms to aware the customer about the services of enterprise.

6. Do you think social media activities is assistive in order to aware the customer about the services of Thomas cook enterprise. No. Of respondents %
Yes 6 60.00%
No 2 20.00%
May be 2 20.00%
Total 10

social media activities

Interpretation

Based on above diagram it can be concluded that social media activities are useful in terms to aware the customer about it services. Thus, there are 10 number of respondents. In this 6 said yes, 2 said no and remaining 2 are not sure about it.

REFERENCES

  • Greene, D.H and te.al., 2018.Advertising payment based on confirmed activity prediction. U.S. Patent 9,858,616.
  • Kirkby, S.D and et.al., 2018.Online ad detection and ad campaign analysis. U.S. Patent Application.
  • Muzellec, L. and O'Raghallaigh, E., 2018. Mobile Technology and Its Impact On the Consumer Decision-Making Journey: How Brands Can Capture The Mobile-Driven “Ubiquitous” Moment of Truth.Journal of Advertising Research.58(1).pp.12-15.
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