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Case Study on Marketing Strategies of Boost Juice

Analysis of Boost Juice

What's better than having fresh juice with best combinations of fruits and the commendable taste. Starting your day with “love life” a tag-line of a company which provides lovely juices and smoothie. And the company is Boost juice which is an Australian based company selling varieties of fruit juices and smoothies. The owner of the Boost Juices is Janine Allis. The brand is one of the most famous and loved among the customers of the Australia as they have master the capability to serve their customers with great taste and healthy fruit drinks and other food items. Boost juices regulates their marking strategies with the implementation of different types of promotional activities which helps the customers to know about the company better.

Boost Juice Marketing

Boost Juice marketing strategies classified in different aspects as per the need of the products.  The company conducts multiple marketing campaigns in the whole year in respect to make customer aware about the new ranges and the innovation they have made in their products. Boost juices are offering variety of drinks that contains content which is very beneficial for the health of the common people and this is the unique selling point of the company. They have promoted their products in accordance to national marketing calendar, as with each marketing year they brought something new into their products or brings new product into the market.

Boost Juice

Marketing approaches of Boost Juices

  • Providing heathy drinks and food items- It can be seen that obesity is the major issue among the Australians whether there are kids or adults, most of the people are affected with the obesity. Boost juices uses this challenge as an opportunity and develops a marketing strategy by introducing a range of fresh juices which motivates healthy life among the people of Australia. As per the Boost Juice marketing strategies, they have spread their segment in the world with 350 stores in more than seventeen countries. As per the current situation more people are aware about the benefits to lead a healthy life and are rowing back towards healthy lifestyles. This situation turns as an opportunity for Boost Juices as the company works on the products which provides health benefits to the customers. About 50% of the company’s customers are youth.
  • Customer experiences - Another marketing strategy of the Boost juices includes their wonderful customer services. The management of the company make sure that they provide non-forgettable and pleasing experiences to the buyers whenever they visit to the stores. They make certain that their products enrich the needs and wants of the customers. The company confirms that their huge range of juices and smoothies satisfy the requirement criteria of the customers.
  • Self- improvement - Their range of strategies also includes making improvement in the company itself as enhancement in the organisation also works in the favour of the company. Having infrastructure and the innovative products in the organisation makes an impression on the customers and create trust. In order to promote the products and services in the market a company needs to stand out among its competitors for the survival as well as for growth and profitability. Boost juices implement this strategy in order to make image of the company in the market.
  • Advertisements - There is another addition in the marketing strategy of the Boost Juices. The strategy includes making influential advertisement of the brand. Advertisement is the prime key which influence customers the most. Company is creating advertisement which provides information about the company's products and why they are different from their competitors. Boost juice is providing numerous food items apart from the juices and smoothies which is sandwiches, pastries and different beverages.
    Marketing approaches of Boost Juices

Marketing strategies of the Boost Juices

Boost Juice marketing strategies implement their plans and policies on the basis of the potential customers, relevant prices, appropriate places and implement influential promotional strategies.

  • Products- The techniques of making juices or food items that contains multiple benefits never go wrong as customers’ demands the products that generate worth of their money. Developing products that work for the good cause with enriching tastes makes prominent impact on the buyers.
  • Prices- There are multiples companies in the market that produce drinks that too of different variety and in order to stand strong in the market, Boost Juices implement marketing strategy that grabs the attention of the customers by establishing low cost leadership strategy in pricing. Boost juices offers their products in lowest cost possible which results in remarkable growth of the company within the short span of time.
  • In terms of place- Because the company produces fresh juices of fruits and vegetables, so they have providing their products in multiple retail stores in the Australia. They are opening stores and franchise at the locations which attract and encourages customers for healthy lifestyles.
  • Promotional activities- Boost Juices marketing strategies makes every possible aspect turn into their favour which in return works for the company's benefits. They have promoted the company on lots of platforms whether it is advertising company's products on internet, posters and T.V or developing campaigns. The company is using various other alternatives also in order to promote the brand such as social media, radio, newspapers and many more. The have design their promotional activities in a form that helps organisation to build relationships with their customers. Boost Juices also being very frequent in generating the feedbacks from the customers or getting their view points about the new products and services.
     Marketing strategies of the Boost Juices

This whole scenario of Boost Juice marketing Strategies will enhance the knowledge of the learners in context of how the company create effective policies and strategies to regulate their commendable services towards their customers. It also helps learners to make increment in their knowledge about Boost Juices and their working structure.

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Most search FAQ by the learners:

Is Boost Juices drinks being healthy?

Answer- Boost juices uses real fruits and vegetables in manufacturing process of the drinks with less sugar and more nutritional values. The drinks comprise different benefits from vitamins and minerals.

Why Boost Juices are so successful?

Answer- As the company is providing amazing combination of fresh fruits and vegetables with great taste in their drinks. And with the innovative marketing strategies Boost Juices generates the remarkable success.

Is Boost Juices only providing their products and services in Australia?

Answer- Boost Juices formed in Australia but after getting success they have expanded their functions internationally.

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