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Case Study Bounce Fitness Corporate-Marketing Plan

Question :

Bounce fitness is the wellness organisation that tends to use their excellence in terms of developing them as the provider for the health and wellness in Australia. For this, human resource strategic planning tends to offer the process which is useful in analysing the upcoming and existing needs of human resources considering the future aspects.

  • Which marketing approach is followed by Bounce fitness in their marketing plan?
  • How lifestyle factor impact the running of Bounce fitness?
  • Which expansion method is suggested to Bounce fitness?
Answer :

The case of Bounce Fitness marketing planis been incorporated with the suitable human resources strategic attending in terms of enhancing the productivity by eliminating the prices with unique thinking considering the upbeat forms to set the programs. For this, the suitable analysis is based on the human resource management that leads to undertake effective design including the vision and mission to corporate.

Offerings of company:

Apart from this, Bounce fitness also tends to focus on the attendance which is generated by effective advertising, general health enhancement and tendering for training. Presently, memberships are offered on the grounds of suitable funding and casual visits regarding the coaching and health development specialists that leads to generate large profit margins.

Market position:

Evolving classes and advertising leads to offer an opportunity in terms of working smarter.

  • For this, it leads to increase opportunity that comes at the cost of enhanced complexity.
  • Currently, bounce fitness is at the position of capturing the significant portion for the local markets for the localities and also return suitable profit because of the huge part of the size in market.
  • Moreover, Bounce fitness leads to gain suitable reputation in order to offer effective quality regarding the life and health that tends to offer value.

Challenges:

Bounce fitness tends to face issues in the effective marketing of their facilities and services. In relation with this, company itself tends to offer better quality of training instead of their competitors in quite reasonable prices. Moreover, in terms of promoting their services the preferred mode of Bounce fitness is word of mouth that helps in personal and effective advertising of their services but it limit the promotion as in this, company leads to hope suitable information regarding their services and also tends to provide article on the lifestyle of people and also approach human resource managers of large organisation. For this, the suitable result which company get is the suitable marketing initiative that tends to generate effective amount of business for company.

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Approach:

Regarding the Bounce fitness marketing plan they tends to use holistic approach that leads to support the particular concern of clients, focus on effective attention and making unique concept related with early acceptance. Besides from this, Bounce fitness also charge less for the same services as company has low overhead expenses for the few workforce. Along with this, depends on the survey of fitness training facilities within the major cities company tends to charge $220 for twelve month membership.

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Measures to overcome from challenges:

Despite from this, to overcome from the suitable challenges and issues, Bounce fitness leads to develop suitable action plan by undertaking their personnel, fee collection, facilities and so on. In regard of this, Bounce fitness tends to plan to continue in terms of keeping wage and salary expenses which is low. Meanwhile, in terms of achieving their objectives, Bounce Fitness offer salary to their personal trainers instead of contracting services. Bounce fitness effective marketing plan also useful in eliminating cost for the full payment options regarding their membership services as member payment is made on the monthly basis instead of cash, credit card and other annual basis.

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In regard of this, Bounce fitness also tends to offer deferred monthly billing and 25% discount to the corporate clients for 10 or more than employees who tends to take corporate membership. Company also tends to obtain estimates from the several distributors regarding their purchase for the resistance equipment. Moreover, bounce fitness also tends to have around least equal for the sophistication for the desired by their customers by undertaking the initial cash outlay regarding the purchase for the suitable part of taking decision to the lease or rent. Furthermore, Bounce fitness also tends to undertake various options undertaking the type of services which is offered to their clients which are:

  • Fitness organisation also tends to expect for approximately 20% to 30% enhancement in the number of customers in the months of September to November.
  • Regarding their corporate marketing plan, Bounce fitness also develop plan to offer holistic class in terms of maintaining and developing a healthy weight initiative and due to this, they also tends to focus on that how individuals leads to make comfortable and sustainable lifestyle changes.
  • Along with this, Bounce fitness also tends to incur additional expense by providing new initiative and also tends to generate additional 3% in their revenues every month.

Recommendations:

Apart from this, Bounce fitness need to undertake effective business strategy as they tends to open new fitness centres within 2 years and also tends to continue to show for their market return on investment by the excellence of facility and operational management. Along with this, bounce fitness tends to hold its existing position by getting suitable follow up of their members who cease to attend and invest great time in the customer relationship management for the suitable excellence in service and equipment that tends to hold cost for not more than CPI enhancement.

Bounce fitness also tends to enhance staff training in line regarding their job roles by holding suitable training with their guest experts and effectively accessing external training. Bounce fitness also intend franchising and licensing for the smooth and better expansion considering the option within the next five years. Hence, for having effective Bounce fitness marketing plan, the management tends to undertake effective system in order to collect data regarding the finance, stock and members in terms of producing suitable reports undertaking the area of their business.

Bounce Gym, 2020

Illustration 1: Bounce Gym, 2020

Fitness instructors also leads to use information system user observation checklist and surveys in order to evaluate the suitable system considering their system and effectiveness. Therefore, effective collection of data tends to enable the business to streamline gathered information and help the managers to focus on other areas for effective management of time.

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