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Unit 9 Business to business marketing BTEC Level 5

Introduction

Business to business marketing is called as B2B marketing which is other type of marketing where an organisation's goods and services for purchasing by another firm. Business to business is desired marketing method and techniques which have various principles that are totally based on similar type of buyers (Wen and Zhou, 2016). This report is based on Domaine Simha which wine company and they currently selling win to their customers by using direct selling method. In this report, they are analysing the background detail, communication instrument and devices of the company. Along with this, they will identifying and recognising the current marketing and distribution channels which help in promoting their desired goods and services among large number of customers.

Background information

Domaine Simha is the wine company which are providing wine to their customers by using direct selling method. For achieving with their business buyers in effectively and efficiently for enacting the market share, the Domaine Simha has decided to use different channels which help in distributing wine among customers. In the market of united kingdom, the company will selling their wine with the assistance of direct selling method to their customer. There are various distribution channel such as wholesalers, off trade, on trade and direct sales. But Domaine Simha only used direct selling method for attracting large number of customers towards their wine services (Morita and et. al., 2014). This company are providing wine to different areas where customers attracted towards popular but cheap type of brand of wine. Along with this, there are various other distribution channels such as supermarkets, convenience stores, food and drinks specialists stores.

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Analysis of current market channels

In the current time period, the wine manufacturer should understand that there are mainly three ways by which goods and commodities can acquiring with end consumers. Initially, consumer can purchase wine from retailing stores that includes wine boutique or online stores such as wine.com, both the examples are applying on customer drinkable items. The distribution channel includes wholesalers, e-commerce, sites and direct sale force which can sell over the phone. The distribution channels select or choose appropriate channel by which they are targetting desired customers at large market place. Distribution channel is define the right direction and path which provide products and services from the place of production or manufacturing the end consumers.
There are two different channels which are described as under:

Business to business distribution – It is that process which help in supplying services between industry users and producers of raw materials which required for producing the desired end production. For example, wine should be distributed with the help of different techniques and methods by which they can produce end products to their

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