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Challenges Faced by Darwin Taxi Company

University: Australian National University

  • Unit No: 8
  • Level: Undergraduate/College
  • Pages: 3 / Words 756
  • Paper Type: Ph.D. Thesis
  • Course Code:
  • Downloads: 423
Question :

The inception of the smartphones and followed by smart applications have transformed the lives of people. There is an infinite number of applications in todays world which are developed with a clear intention to satisfy the needs of the customers. Taxi booking service has gained high popularity recently and shed their presence all around the globe. It has utilised the online platform and used mobile applications to expand their business. Taxi companies have the promissory future but with growth and success, there come the challenges which affect the working of the companies like Darwin taxi company.

  • What is the background of the company Darwin taxi?
  • What are the challenges faced by Darwin Taxi company?
Answer :
Organization Selected : Darwin Taxi Company

Background of Darwin Taxi company

Darwin is a cab service provider which works on the online platform. It is aimed to inspire drivers to be the business people though furnishing them with the digital visibility by the Darwin taxi application. The vision statement of the company is to support the drivers and urge them to work hard and provide affordable service to the customers. The mission of the company is to rescue the drivers from the financial stress by fitting in the cost of clients who are looking at a reasonable cab and other taxi benefits. It is an Indian company situated in Mumbai which provides prompt service by the expert drivers. It has a customised booking feature which helps in booking scheduled affordable rides by choosing the car of the customer's choice.

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Challenges faced by the company

Nowadays there are many challenges which are faced by Darwin Taxi company which are discussed below-

  • Increasing competition- Taxi business is rapidly growing in the market which is the proof that it is contributing to economy. There are many competitors in the markets like Uber, Ola, etc. which are working to capture the large market share. Darwin taxi company is facing the increased competition which is a challenge for the company to survive in the market.
  • Loosing customers- Due to increased competition or the existing strong companies, the company Darwin taxi is loosing customers due to high marketing of competitors. The stable companies are attracting more of the customers and due to pandemic of Covid 19 have resulted in loosing customers as customer fear to avail the service of taxis and prefer to use their personal vehicles to travel.
  • To balance between current association rate with ride hailing applications- Due to new players emerging in the market, the overall market rate is also plummeting due to the fierce competition. This is one of the challenge which is faced by Darwin taxi as they are unable to fix the rates according to the market rate and are also not able to make the balance between the market rates and its own cost.
  • Lack of proficient drivers- The main strength of any taxi business is its drivers and its skills. With the growing opportunities for both drivers and customers, Taxi companies have been served with handful of choices. But the main challenge for the Darwin taxi company is that it has become tough for the organisation to win the finest drivers who can satisfy all the demands. It is important to have incredible and trustworthy drivers so that the goodwill of the company is protected and customers loyalty is built.
  • Making taxi environmental friendly- There are places across the country which are facing pollution crisis. The taxis releases large emissions which harm the environment. The challenge for Darwin taxi company is that it has to take care of the environment and maintain its cars which are environmental friendly so that the natural environment is not harmed. The brand image of the company can also get affected if the company does not switch to low emissions.
  • Fuel cost- It is one of the common challenge which is faced by the taxi companies. Due to increase in fuel cost, the profitability of the company decreases which affect its growth. Darwin Taxi company is facing this challenge as due to pandemic, the fuel prices got the hike in India and affect many businesses. So Darwin taxi is also one of them which i8s still coping up with such hike in fuel price and is managing to adjust the fuel cost with the revenue generated.

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The above mentioned are the challenges which are faced by Darwin taxi company and affecting its business. Due to these challenges, the company's goodwill may got affected and also they may lost their customers. This will have severe impact on their businesses if these issues are not solved with immediate effect.

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