A business is an entity which deals in commercial activity in order to generate maximum revenue and profitability. The organisation for this project is Duque, a firm which deals in stationary and is planning to expand in Germany. This report shall cover the plan for expanding the company to Germany.
- Overview of wholesale stationers market in Germany.
- Feasibility of expanding the business to Germany and the international standards.
- Financial aspects of expansion.
- Customer satisfaction level.
INTRODUCTION
The expansion decision is crucial one for the business. Present report deals with Duque Papetiers Gross engaged in stationery business and planning for expanding to Germany. Statistical methods are applied and sales data for past three years are made and forecasted sales are made. Overview of German Wholesale Stationers market is given and annual spending of European nations are highlighted. Responsive rate is less and suggestions are provided for improving the same. Correlation coefficient and scatter diagram are made presented.
TASK 1
1. Overview of Wholesale Stationers Market in Germany
The stationery market in Germany is vital for businesses to garner good quantum of sales and satisfy customers up to high level. It is evident from the fact that German people spends a lot on writing and drawing materials which paves way for firm to get higher level of profits quite effectually. It has a direct impact on GDP (Gross Domestic Product) of domestic country which maximises in effective manner. German market is beneficial for business as annual spending is comparatively high on behalf of other European nations (Thomas, 2018). Turnover of stationery market comes to €14.8 billion which remarkable figure is stating that Wholesale market in Germany has ample of opportunities for firm to gain desired revenue.
Furthermore, €35.2 is spent in Germany on per capita basis by customers. On the other hand, digital technology has been arrived in recent times which have restricted use of various writing materials and thereby, sales are declined. Growth of stationers market is that wholesalers do not involve any intermediaries in between and items are sold to final customers directly. This strategy cut down costs up to a high extent and thus, profits are maximised.
Apart from this, healthy growth of stationers market, several pharmaceutical organisations of country have also started selling such products to earn additional revenues. Moreover, supermarkets and hypermarkets are capturing market so that income can be increased. It can be analysed that German market is fruitful for businesses for garnering profits and meeting out stated objectives quite effectively (Raik, Etzold and Haukkala, 2017).
TASK 2
2.1 Annual Spending on stationery materials per capita of European countries
Graphical representation has been beneficial for simplifying numerical data in recent times. It helps to attain clarity about figures, which can be understood by looking at graphs instantly. It can be said that such presentation is useful for analysing data quite effectually. It can be interpreted from the graph that annual spending of European countries on stationery items is being
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