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Understanding Business Report - Mercedes Benz

University: UK College of Business and Computing

  • Unit No: 12
  • Level: Undergraduate/College
  • Pages: 4 / Words 958
  • Paper Type: Assignment
  • Course Code: M/508/8849 (RCF)
  • Downloads: 675
Question :

For undertaking research the investigator need to conduct the following task and accordingly the report must be formulated by them. the task includes the following:

  • Compare the company’s competitive position
  • Identify the issues company need to consider while trading across borders
  • Considerations that can create Social Impact
  • Discuss needs the company must consider to enhance their business
Answer :
Organization Selected : Mercedes Benz


Business report are often refer to the documents which share information and data in an informative understandable, factual and neatly described manner. Performing an proper research. Business reports are generally used in commercial sector to exchange information with members of staff, executive staff, supervisors, client and board of director etc. Effective and credible report usually have equivalent sections which shows required material in standardised manner. Such reports can be written provided and submitted on regular basis due to the circumstance and special requirements. There are numerous business reports types that are planned and designed in regard of emphasising the communication, understanding and overall business performance in more significant manner (Collis and Hussey, 2013). In the analytical and research term, this can be claimed that business report are the assignment type in which one evaluate a business situation as well as execute business theories in order to implement a broad range of recommendations for the development of enterprise or other modification in their operations. Variety of business report can be carried out by a commercial enterprise including the memo format, email, a form and longer long pages document etc. Relying on the report, there are externally and internally various activities which is being carried out within such paperwork that assist an organisation to make the changes and amendments accordingly.

In order to carry out proper paperwork over a large enterprise, this assignment have selected Mercedes-Benz is an international automate marque as well as a German organisation's division's Daimler AG. The company is considered as one of the popular and most celebrated brand among entire luxury automate company in the entire world. The German organisation which has been popular around the entire world now has operated by Daimler-Benz as well as is headquartered in Germany (Charles Jr, Schmidheiny and Watts, 2017). Carl Benz is associated with the company's founder who has patent of enterprise from 1986 that is also considered as the first automate organisation worldwide. Company is renown for its innovation which they have been adopting from last few decades. Beside its meticulous engineering, it is popular for its constant and continuous innovation since 1886 which is continue till now. From building the first car to setting the first pace in the car structure, from the first ongoing stream of firsts in driving enjoyment, safety and performance, the company has been loved for its invention which makes it first and the only luxury car maker among the entire automate industry.

Hence, this report will prepare and present an in-depth analysis over the various business and market factors of Mercedes-Benz. In order to accomplish authentic and effective report, it will evaluate company's competitive market position in numerous market along with it's requirement that is needed to consider while trading across overseas (Quattrone and et. al., 2013). It will make implement different theories and discussion over the business of organisation to come up with proper efficient outcome which can help in create upcoming modification within the organisation. Therefore, a suitable evaluation of business case would be done through adopting different theories and approaches.


1. Company’s competitive position in its various markets

A business report undertake numerous components and practice outcome of a business organisation which assist them in achieving business objectives and creating a new market strategies in more efficient and effective manner. Business report refer to a documents consisting information and authentic data mostly coherent, informative, understandable and factual in significant manner. In order to understand the position of an organisation, this is essential to differentiate various offering along with value creation for the market. Mercedes-Benz is a large enterprise which cover large market share in the automobile industry expanded business across different region, countries and continents at overseas. Hence, this is required for company to make certain whether numerous practices and markets are created and conducted within overtimes in regard of achieve the definite outcome in significant manner. Given present political and economical uncertainty, which is presenting encouraging outcome. It has been stated that there are various competitors of enterprise in the global and local market whether it is in United Kingdom and India or other nations (Johnson and et. al., 2012). Numerous automobile organisations are also dominating the automate markets such as BMW, Lexus, Audi, Acura, Cadillac, Tesla, Land Rover, Infiniti, Porsche, Jaguar, Maserati, Rolls Royce etc. These competitors are not only competing the competitive position of Mercedes-Benz but also expanding their business and provided technologies in the market each and every day. Hence, this is essential for an organisation to present the proper business report of competitive position of Mercedes-Benz in the international markets that can assist in understanding various aspects of business in more significant manner.

The competition intensity in the industry is required to considered as a coincidence matter which is increasing each and every day (Gronstedt, 2012). The competition state in an commercial industry rely on five major competitive forces such as threat of substitution, entry of new business, bargaining power of service user, supplier and rivalry in the competitive market which can overall assist in understanding the enterprise's competitive position in market. The company depend on their major four pillars such as strong brand, technology leadership, global market presence and strong brand which aid in achieving their business objectives and aims in more significant manner.

UK Market Position: UK provide large marketplace to the automate industry which has been increasing and developing in the competitive industry each and every day. Mercedes-Benz has a god market position in United Kingdom since last few decades for which Portor's five forces would be analysed by company. 

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