The scenario of this report is provide a clear discussion over the competitive business environment that create ability for a firm to understand impact of its factors over business decision making. In this context, Marks and Spencer can develop effective strategy by analyzing:
- Discuss different types of organisation as well as their size and scope.
- Determine the interrelationship between different functional divisions of Marks and Spencer.
- Demonstrate the positive and negative impact of external environmental factors over the business operations of Marks and Spencer.
- Analyze strength and weaknesses of Marks and Spencer as well as identify its interrelationship with macro environmental factors.
INTRODUCTION
Business environment refers to several internal as well as external factors which impacts on operations of the company are required to be conducted in an appropriate way for achieving the goals and objectives of the company. This can be considered as an important for every company to understand their working culture because then only they will get to know that they will be able to function their activities or not (Agarwal, Grassl and Pahl, 2012). This report is based on Marks & and Spencer that deals in retailing to fulfil requirements of people. This is considered as an effective firm in UK dealing in clothing as well as retail sector. The current assignment will focus on various factors like nature, size and scope of the organisation which are performing in several sectors of the environment. Also, an interrelationship between the functions that are conducted in the organisation will also be discussed and it will be linked with the objectives of the organisation as well. It render help to determine positive as well as negative impact of the micro environment in the company.
TASK 1
P1
According to the present business environment, different kinds of companies that are working in different sectors and conducting their operations in an effective manner as well. It has also been found out that main aim of each and every company is to gain more customer base and develop the standard of living if people as well (Aterido, Hallward-Driemeier and Pagés, 2011). The two main sectors that includes public as well as private organisations and their dealings are done to earn better profitability along with providing services free of cost as in NGOs. The comparability is done as follows:-
|
Basis of Comparison |
For Profit |
NPO |
NGO |
|
Meaning |
It can be defined as an association which is being conducted so as to earn profits only. The main set by these kinds of companies is to increase their profits on regular basis and gain more and more customers as well. |
It can be defined as that kind of company who is selling gods and services in market but does not have any aim of earning profits or generating more no. of revenue. |
This is considered as a non-governing body whose main aim is to do welfare of the society and work for them only so that they can get their rights effectively. These kinds of businesses are normally done by single people only. |
|
Area of Operations |
Its area of operations can be both large as well as small. |
Limited |
Large |
|
Objectives |
Their main objective is to attract more no. of customers and gain more amount of money for th |
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