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Business Environment of Bentley Motors Limited

University: Regent College London

  • Unit No: 1
  • Level: Undergraduate/College
  • Pages: 5 / Words 1199
  • Paper Type: Assignment
  • Course Code: L/508/0485
  • Downloads: 505
Question :

There is an explanation regarding the analysis of various factors in which the current market situation is being analyzed.

  • Explanation of various types of organisation and their sizes and scope.
  • Demonstration of functional interrelationships and their linkage to the structure of Bentley Motors Limited.
  • Impact of macro and micro environmental factors on Bentley Motors Limited
  • Determination of weaknesses and strengths of Bentley Motors Limited and relationship with external macro factors.
Answer :
Organization Selected : Bentley Motors Limited


There are two kind of business environment internal as well as external both are effect organisation performance. So that, management of the company can develop strategies inn order to reduce environmental factors negative impact on their productivity and market position. Through this, they are able to achieve goals and objectives in limited period of time in significant manner. In this report select Bentley Motors Limited to identify impact of environmental elements on their productivity. It is a British international manufacturing firm as well as marketer of SUV's and many other luxury cars. It was establish in the year 1919 by H.M. Bentley and W.O. Bentley. In this assignment covers several different type of business and purpose of firm. It also includes demonstrate interrelationship of several function with in enterprise and its link with firm structure. In this report explain strength and weakness of macro environmental factors as well as its positive, negative influences on enterprise operations. Before going further, you may also read case study of nestle


P1 and P2 covered in PPT


P3 Relationship between organisational functions

With in an organisation several function are done in order to achieve predetermine goals and objectives in limited period of time effectively. The main function of Bentley Motors Limited are production, operations, human resource, research and development, finances and marketing. All these department has work together in order to achieve common aim and objective in appropriate manner. The main department of Bentley Motors Limited and its interrelationship are explain as follows:

Human resources department: Human resources management has play vital role like manage, control, develop HR policies etc. with in an organisation. HR manager of Bentley Motors Limited is conducting training program accordingly to requirement. For this, they are identifying employees capabilities, learning style, attitude, motivation factors etc. and find out gap between actual as well as desire performance (Al-Swidi and Al-Hosam, 2012). In order to full fill these gap human resources executive make plan to training and they are consider their all personality traits. Through this activity, enterprise are capable to enhance staff members knowledges, skills, learning and develop innovative product thus help to achieve higher customer's satisfaction as well as market position in long period of time.

Marketing department: Marketing department is very important as compare to other with in an organisation because in this selling activity should be done and it is a only work those generate revenue for the company. Marketing manager has organising market research to identify consumers needs, wants, trends, behaviour, attitude, perception and many more. They provide these all information to R & D department and they are develop new ideas to full fill clients requirement effectively. In order to execute innovative idea human resources assistant has hire skilled employees those are able to convert idea into reality. So that, all section are interrelated to each others effectively and work together to achieve common goals and objective in given time frame (Bryman and Bell, 2015). Some other function of marketing is promotions, advertisement, identify target clients, segmentation, positioning etc.

Operation department: Operations department of Bentley Motors Limited has work to produce car for their clients. The main function of operational division is inventory management, manage inflow and outflow, machinery maintenance and many more. Human resources manager of Bentley Motors Limited has recruit engineers and technical employees in order to produce car and its equipments. Marketing management has provide information to operation division what is the current requirement of market or consumers so that they are manufacturing car accordingly in order to get higher customer's satisfaction in long period of time. To operate all activities in this department management needed money so financial manager has provide them budget accordingly they are work.

Production and Research & development department: Bentley Motors Limited is a manufacturing organisation thus produce cars for consumers. Management of the company has used lean production method to optimum utilisation of available resources as well as time. It can be divided into two kind quality assurance and technical labour (Christopher and Holweg, 2011). Both are work together to produce higher quality commodities thus help to achieve market position and customer's satisfaction. Through this, create brand value and competitive benefits as compare to their competitors in the same industry that provide long run sustainability as well as profitability.

Finance department: Finance department has also interrelated to other function of firm like marketing, operations, human resources etc. The main role of finance division is make budget, prepare financial report, identify sources of funds, manage all inventory and many others. With out money no one section can able to run their task effectively so that it is a financial management responsibilities to analysis needs and wants of each one section accordingly develop budget so they all are work appropriately in order to gain higher market position and achieve common gaols effectively. So that, all functional department are related to finance and work jointly. Bentley Motors Limited has sell their share into market place to public and receive fund that help them to run entire business activities effectively in long run.

Management of Bentley Motors Limited has develop strategies and plan in order to established strong communication network into work place. Through this, they are able to manage all functional department information in appropriate manner thus help them to know needs, wants and other things in order to complete entire work effectively (Cross, and Miller, 2011). Bentley Motors Limited has top to down organisation structure in which all management line give direction to lower scale manager and so on. Company has a subsidiary firm of Volkswagen so that main administration function are done by them and Bentley Motors Limited is only follow their instruction but can not interferer in their production process only work for selling and market and business development.

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P4 Negative and positive impact of macro environmental elements on companies operations activities

Business environment consists various factors which creates a large impact on operational activities of a company. It includes changes in economical condition, fluctuations in taxation and interest rates, political laws and more. These elements effect business of an enterprise in both positive and negative manner (Dibrell, Craig and Hansen, 2011). Therefore, it is necessary for managers of Bentley Motors Limited, to analyse the impact of all which influence decision-making process of them. They can conduct PESTLE analyse for evaluating effects of each:-

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