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Effectiveness of Communication in Business

University: UK College of Business and Computing

  • Unit No: 12
  • Level: Undergraduate/College
  • Pages: 3 / Words 625
  • Paper Type: Assignment
  • Course Code: D/508/9669
  • Downloads: 694
Question :

The scenario of this report discusses effectiveness of communication in business related scenario. In this regard, it is required to analyze mode of communication that can assist in building direct relationship with target customers.

  • Evaluate role of communication in a business by identifying its methods, systems and concept through communication model and theory.
  • Describe the role of oral communication by considering a discussion through interview panel.
  • Determine the appropriateness of communication in writing by considering formal reports.
Answer :


Business communication refers to a term of sharing information among people who are anyhow connected with company either direct or indirect. It is considered as lifeblood for management of an enterprise through which managers used to provide complete information about activities to employees. They used various kinds of communication term used to make interaction with employees and other people in order to influence them towards completing goals and objectives of business. Therefore, to attain success in an industry, people are required to use effective way of communication at all stages which is helpful in getting feedback and perception of targeted audience. In this process, a report has been on communication skills in business. It highlights various types of models, methods and principles of communication as well as factors which act as barriers in its effectiveness in a firm (Hesselbarth and Schaltegger, 2014). In addition to this, a business case is also presented in this mention assignment which describes how executives of a company deals with different-different issues and problems related to customers.

TASK 1 (Covered in ppt)


Oral Communication

Communication in an enterprise can be done through various methods which can be differentiated as oral, written, sign language or more. Among these methods, oral communication is the best one as it allows people to conversation with others by word to word or face to face. In association, this kind of communication is necessary when meetings, conferences, interviews etc. are organised. It is also essential when people at workplace make interaction with customers via phone or telephonic conversation. The main benefits of oral communication are it increases high level of understanding as well as create transparency between employees, employers and management (Meulenbroek, Bowers and Turkstra, 2016). As it is interpersonal so any type of rigidness cannot be occurred within organisation and helpful in making quick decision also. Since it is done through mouth directly so, becomes easy for managers to convey messages in more specific manner. In addition to this, any type of discrepancy, conflicts and other type of issues related misunderstanding cannot be occurred generally in business if conversation among employees is done in oral communication manner. But this process includes various kind of disadvantages also like when a speaker convey a message then it is requires attentiveness and activeness of each people who are a part of such conversation. If information is not clear, concise and not done in systematic order than many issues like conflicts, misunderstood and more can be happened at workplace.

Case study- As per present situation, it has described an event where an interviewer asks a question to a candidate that how he deals in a specific situation in a firm. The situation can be described as- “A customer has put an order in a company but due to not receiving the same gets much irritated. So, if candidate is himself play an executive role than how he deals with consumers in such a situation.” Thus, in this procedure, a scene of brief conversation has been described below that conveys the solution of that specific problem.

Customer (interviewee): Hello myself Arnold calling from park suzed area. I have placed an order of some goods in your company three days before. Your firm has given me a guarantee to deliver it on time and assured me with confirmation letter that it will definitely send on fix date. But still it didn’t receive by me. So, I just want to know the reason behind late of delivery. Customer Service Executive (interviewer): Hello Sir, on the behalf of my organisation I am extremely sorry for entire problem faced by you.

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