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Analysis of Employee Skills, Knowledge, and Behaviour of Haymarket Media Group

University: UKCBC College London

  • Unit No: 41
  • Level: Undergraduate/College
  • Pages: 3 / Words 776
  • Paper Type: Assignment
  • Course Code: F/508/0600
  • Downloads: 611
Question :

Developing employees directly impact the growth and success of an organization in a positive manner. The main aim of this unit is to assist students to gain knowledge about developing skills and abilities of employees to achieve high performance. For this, the following Learning outcomes should be addressed:

  • Examine the skills, knowledge, and behavior of employees to become effective HR professionals.
  • Evaluate the aspects to be determined while examining inclusive learning and development to improve business performance.
  • Develop knowledge and understanding of the ways in which HPW supports employee engagement and competitive advantage.
  • Analyze ways through which performance management, collaborative working, and effective communication encourage high-performance culture and commitment.
Answer :
Organization Selected : Haymarket Media Group


In the modern business, era competition is so high at the market place and each business enterprise is focused on attaining high growth and success in the marketplace. It is essential for each small as well as a large business enterprise to set distinct skills in respect to survive and grow in the market. In the competitive market, the success and growth of any business enterprise is relay on its ability to continuously expand and improve the collective and individual capabilities of its resources (Ainscow and Sandill, 2010). Developing manpower is defines as the enhancing capacity of people who are working within an organization for the purpose of attaining high growth and success. Haymarket Media Group is the selected organization for this particular report, it is a privately held media company, headquartered in London. The report contents the study about the analysis of employee skills, knowledge, and behavior that are needed by HR professionals and the factors which need to be considered when executing and evaluating inclusive development & learning to drive sustainable business performance. Apart from this, it also includes the application of understanding and knowledge in which High-Performance Working contributes to employee engagement and competitive advantage. At the last, some ways are evaluated in which effective communication, collaborative working, and performance management can support high-performance culture & commitment.


P1) Determination of professional skills, knowledge & behaviours required by HR professionals.

Knowledge, behaviour and skills are consist to be the most essential element which plays vast role in sustaining a higher position at market place through utilising them in appropriate manner. In an organisation, HR manager plays a crucial role in hiring skilled and talented people within the work place. The major focused area of HR department is to improving the performance and working ability of employees through providing them effective training session. It creates value in enhancing the knowledge base of people which can be utilised by firm in their multiple operations (Berry, 2011). In an organisation HR is responsible for all the decision in regards to the operations of the firm. Distinct skills, knowledge and behaviour required by HR professionals, in which some are defined below: Read also: Importance of Marketing - Marks and Spencer


This consist to be the ability of an individual which enables them to carry out their roles and responsibilities in effective manner. Appropriate skills can be acquired by an individual through continuous training or practice.

Interpersonal Skills Teamwork skill Knowledge
This consist to be the essential and most required skill which is effective in interacting with others in most appropriate manner. Interpersonal skills helps an individual to attain growth and success in their personal as well as professional life. As a popular media company Hay Market Media Group is concern on hiring people with high interpersonal skills as to entertaining the clients in more efficient way. Communication, leadership and interpersonal are the major skills that should be there in an individual to effectively perform the job role of HR professional in an enterprise. It is essential for a HR manager to have team work skills in respect to attempting all business activities with the coordination of employees. It supports an individual in taking effective decision in situation of conflict. HR professional has good communication skills and leadership skills. Thus it manages the team in an effective manner by motivating all team members. Through this they give good result. This refers as the information and facts which can be acquired by HR professional through experience or learning. It helps to HR professional in making effective decision within the work place (Brown and Harvey, 2011).
Government and legislations Communication and media
It is essential for HR manager to have an appropriate knowledge in regards to the various codes of conducts, regulations, employment laws, democratic political process, legal procedures, agency rules etc. as to carry out all business activities in right direction. It creates value for Hay market Media Group to attaining high growth through sustaining an effective position within the market. As a leading media company Hay market Media Group, it is essential for a manager to have appropriate communication and media knowledge as to handling all business operations in efficient way.
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