Introduction to Business Environment
Business environment depict about the combination of both internal and external factors that influences the prevailing activity of enterprise (Business environment, 2014). For the purpose to achieve the success of identified strategy of enterprise, it is required by manager that is to carry out through analysis of business environment. For the present report, Dominos pizzas and Easy Jets are selected. This report will provide detailed description regarding the main purpose of both identified organizations. In addition to this, the report will also showcase the impact that global factors have on the working of the organizations in an effective way.
Information regarding description, purpose and ownership of Dominos pizzas and Easy Jets
Dominos Pizzas is the famous American restaurant chain that has it’s headquarter in Domino Farms Office Park Ann Arbor Charter Township, Michigan, United States. The organization was founded by Tom Monaghan and his brother, James in the year 1960. Currently it possesses the team of 220000 employees (Dominos pizzas, 2014).
Easy Jet is the British airline carrier company that has it’s headquarter in London Luton Airport Luton, United Kingdom. Organization has its operation in 32 countries (EasyJet, 2014). It has the team of 8,343 employees that dedicatedly works towards the objective of enterprise.
Dominos Pizzas has a sole aim to expand its operation in the British market (Carroll and Buchholtz, 2014). This is because organizations think that they have not fully broken into this market and it is reason why they would like to expand more (Dominos Pizza's aims and objectives, 2014). In addition to this, they have another objective to improve customer relationship by providing them finest quality of product within given specified time limit. Besides this, Easy Jet has objective to provide its customer safe and point to point air services. Further with this, they have an aim to offer consistent as well as reliable services by giving affordable fares to their customers.
Ownership of both the companies identified. Both Dominos Pizzas and EayJet is the sole proprietorships companies where power to make decision within enterprise is resides in the hand of one person only which is the owner of firm. These organizations have the sole objective that is to earn higher profits within the enterprise in an effective way (Wild, Wild and Han, 2014).
Describing the stakeholders who influence the purpose of these companies
Stakeholders are the persons who influence or get influence by the decisions which are made within company. In this respect, number of stakeholders identified that influences the purpose of these companies such as Dominos Pizzas and EasyJet etc. It comprises of customers, employees, supplier and government etc. The stakeholders are common for both the organization. Dominos Pizzas has sole purpose to provide finest quality of goods and services to their customers (Wheelen and Hunger, 2011). This objective can be achieved by them if they possess the team of competent employees that are capable enough in terms of giving finest quality of services to their customers in an effective way. In addition to this, supplier of Dominos Pizzas causes significant effect on the operation of firm. For example, if organization has decided to sale specific quantity of Pizza within given specified time limit. This aim can be fulfilled by them if they possess the supplier that fulfills their demand relating to the raw material in an effective way. Government affect organization objective through their policies. Any changes in the policies of government with respect to the interest rates and taxes affect the existing strategy as made by the corporation like Dominos Pizzas. Change in the tastes and preferences of customer’s influences the Dominos Pizzas objective of expansion with their specific product in an effectual way (Kolk and Van Tulder, 2010).
In the similar way, stakeholders of Easy Jet influence their purpose in the following manner. Easy Jet objective of providing their customer safe and point to point services can be fulfilled by them if they possess the team of trained employees. This is because it is with the help of them only safe flight journey can be provided by the manager of organization to their respective customers. The policy of government influences Easy Jet purpose to provide reliable services to their customers by giving affordable fares. For example, government has increased the rates of taxes in UK, than in this condition it became difficult for the organization that is to sale their services to the customers at the affordable prices. Increased demand of the customers with respect to the Easy Jet services causes its significant effect on the existing services. This is because any kind of changes in this aspect takes lots of time and money of the enterprise. Delay in the services of supplier leads to causes its necessary effect on the Easy Jet purpose of giving point to point air services to their customers (Kotler, 2011).
How the style of organization helps corporation in terms of fulfilling their purpose
Style of organization depicts about the hierarchy as followed within enterprise. The hierarchy clearly indicates the specified roles and responsibilities which are required to be carried out by the employees in organization. Dominos Pizzas has flat organizational structure. It is the type of organization which contains very less number of levels. In this structure, individuals are provided full freedom with respect to present their views in front of the management of the enterprise (Elliot, 2011). This style is effective for the Dominos Pizzas. It is because with the help of this, corporation can identify the area which is impacting their performance in a negative manner. It is through this way only corporation objective of providing finest quality of goods and services can be fulfilled by them in an effe