Digital technology plays a significant role in increasing productivity and also the performance of the business. The research project is undertaken to determine the challenges that small businesses face when they implement digital technologies. The company chosen is Café Portrait, UK.
- Application of appropriate research methodologies that can integrate knowledge in the research process.
- Conduct the research revelatory to the business project.
- Communication of research outcome to relevant stakeholders.
- Reflection on use of research methodologies and related concepts.
INTRODUCTION
Lemchester News is a newspaper, which is printed in Lemchester. This is printed for 5days in week. Recently sale of these newspaper has decreased. Managers conducted research to figure out reasons. Superiors provided solution to solve problem. This project consist about changes that are proposed by senior manager (Cummings, Bridgman and Brown, 2016). Copywriters opposed changes because of there personal reason. Further it discuss about three process unfreezing, changing and refreezing, which was introduced by Kurt Liews and different ways to deal with refusal to change. This project briefly describe about Kurt Liews theory.
MAIN BODY
Lemchester Newspapers agency is facing there down fall. Market research identified reason being unsuccessful. Newspaper published news that was not up to date. Due to having there printing hours early, they miss some of important news. To solve this problem they decided to change timings of copywriters from 10 am to 7pm from 1pm to 10 pm. This will allow to publish newspaper on time. Copywriters does not like change in there timings. They refused to change there working timings. Primary reason for there failures is, they publish there article one day before, they avoid sports event and various different events that are held in evening (Morvan and Connor, 2017). If they want to increase sale of there newspaper, it is very important to cover all the events. They are not able to print evening events because they prepare them to early. Management decided to change time, in order to cover both morning and evening news event. Digital designers are responsible for designing newspaper article, they are 40 in in number. If they work from 1pm to 10 pm, this will include details about every events that take place in evening. This will provide leaders with updated news. Timings change is one solution to problem faced by Lemchester Newspaper. This solution was not liked by copywriters, they decided to protest against change. Senior manager have critically examined the problem, and see no other alternate. They offer them with same working hours without change in terms and conditions. Copywriters gave suggestion to have two working shift. This give flexibility to employee to choose from. Delegation of work make target easy to achieve. 10 staff are enough to work on late night shift. They can switch there shift to over time if they wish to. According to _______, here are some options that management can use to reduce rigidity of workers. Kurt Lewins interpret changing process. It help understanding importance of change. This model is largely used by business organisation (Miner, 2015 Batras and et.al., 2016).
Unfreezing: many people in organisation do not like changes, before implementing any plan, it is very important to study behaviour of people. Employees of organisation come from different backgrounds, having different mindset. it is very necessary to make employees informed about need for change. It is every important to convince employees to adapt new strategies. In case of Lemchester Newspaper they failed to get market because, there news was outdated. News published by them does not carry much information. Readers were not happy with article of paper. As it was printed earlier, they fail to publish some important new. It is necessary to find out honest reason of failure. They should discuss with employees about possible threats and problems. They must offer an opportunity, and make them agree to it, with honest dialogue. This company realised that they should change there working style. Employees were convinced, to take necessary actions for implementing change. They discussed possible solution. If people in organisation support change, this will create positive environment. In this situations employees were not pre informed about change, that will take place in organisation. it is very necessary to make employees informed about need for change (Huarng and Mas-Tur, 2016). It is every important to convince employees to adapt new strategies. In case of Lemchester Newspaper they failed to get market because, there news was outdated. News published by them does not carry much information. Readers were not happy with article of paper. As it was printed earlier, they fail to publish some important new. It is necessary to find out honest reason of failure. They should discuss with employees about possible threats and problems. They must offer an opportunity, and make them agree to it, with honest dialogue. This company realised that they should change there working style. Employees were convinced, to take necessary actions for implementing change. They discussed possible solution. If people in organisation support change, this will create positive environment.
Changing: after making them understand importance of change. People are motivated to adapt these changes and move towards them. This is a stage in which organisation can transform strategies and plan. According to employees this new existence (Billig, 2015). Changes are dynamic in nature, it is very important to create balance between opposing workforce and working environment. Target are explained to them, that organisation is trying to achieve. Employees must be motivated to support change. There are guiding principle that help in achieving target. They plan and strategies different business activities. Business opportunities are accepted or rejected. To make changes more concrete, they implement new strategies. Lemchester consider ideas of employees. They provided suggestion of working in two shift. This gave employees flexibility of choosing from either of shifts. It will motivate employee to work effectively. To achieve goals, visions are linked to strategies. Organisation focus on gaining advantage from identified opportunity. Employees carefully understand strategies, and stay committed to work. Employees feel motivated as there are considered in decision making. Satisfied employees create positive working environment. To implement change, it is necessary to understand people behaviour and interest. Lemchester can motivate there copywriters to adapt different timings. senior manager must communicate there ideas effectively and clearly. Instructions must be given in a manner that copywriters can easily interpret (Hussain and et.al., 2016). They are provided with proper training to adapt change. Company can arrange workshop, to provide them proper guidance. Effective communication can help them to understand situations better. Changing is a process in which individual will learn new process of thinking. Different strategies make easier to adapt changes. Most people of organisation find difficult to overcome changing environment. If reasons of changes are explained clearly, it will become easier to understand and follow them. Employees are guided to become familiar with changes. Employees must continuously reminded about benefit of changes. This process must be deliberately planned and executed. Flexibility of employees, push them into desired level. This process make employees more liberal.
Refreezing: according to this theory it is final stage. This make plan more concrete. It is important to create stable working environment. All changes made in strategies are solidify. As in case of Lemchesterser decision taken seniors manager to work from 1pm to 10om is followed. This schedule help to publish news related to events held in evening. It important to be stable in changing world (Stoyanov, 2018). Refreezing of step avoid people to follow back there old strategies. It is believed that, positive change help organisation to grow and flourish. Employees of organisation are motivated to work according to changes. This process guarantee that changes will be followed. Without this step employees will get confused between old and new plan, this can decrease productivity. Feedback about different strategies are taken from employee's. Plans are strategies are changes according to there effectiveness. Changes are accepted by people and become very usual foe everyone. They adapt, these changes in routine. They form new connection with people and become comfortable with new working environment. People need time to follow changes. This process will give employees motivation to survive in new organisation. Some people think change is regular, this will make them more capable of adjusting according to situations (Cummings, Bridgman and Brown, 2016).
There are many factors due to which people resist, here are some options from which organisation can avoid changes.
Dividing organisation in teams, that can control and manage change of organisation. These group coordinate efforts of employees towards beneficial purpose. Lemchester Newspapers employees cooperate efforts towards useful changes. To make plan successful it is very important to work as a team. Groups are made according to there working style, skills, knowledge, etc. employees working if different groups depend upon each other for completion of task. This enable employees of organisation to work together as a team. Company ahs crated different groups of people, they will unite there efforts to achieve goals. Delegation make work easy. Effective division of work , can help to achieve target easily. Groups must have effective communication. This give opportunity to figure out your passion in organisation. It develop individual personality. This provide employees with exposure to business. There are different departments in organisation, employees are given freedom to choose there work and department. Resources of organisation should be fully utilised to achieve different department target. Proper coordination avoid duplication work. Employees of organisation must cooperate with each other. Lemchester guide and motivate different groups (Morvan and Connor, 2017). They implement new strategies. Different employees from organisation having unique skills make effective team. People with creative thinking can add spark to project. Mangers should properly guide and motivate people of organisation so that they can understand need for change. Provide employees with proper training and guidance. Superiors of organisations can even consider there subordinate opinions. In case of Lemchester, copywriters suggested to have two different working shift. Seniors mangers should have considered there suggestions. This will create positive feeling in employees.
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CONCLUSION
This project conclude about problems faced by Lemchesters newspaper. This company was loosing there market. Market research was conducted to identify the problems for downfall. Management found that there articles was not up to date, they do not cover all relevant information. Management after analysing every situation found that there is need to change timings of workplace. Many copywriter resisted to change, as they have different commitments in evening. According Kent Lewins theory there are three steps to implement changes. Unfreezing, in this process they study behaviour of people and make different strategies and plans. Changing is process in which they implement plans. It is very important to create balance between opposing factors and importance to changes. Freezing help in making changes stable. There are different factors that resist changes. Management can use various ways to minimise resistance.
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