Introduction
Competitive strategy has been perceived as critical feature for the organisation as it aids ensuring that long term objectives are being accomplished effectively. With n assistance of competitive strategy the business firm can gain better competitive advantage in the industry. It also allows to gain better position in the market and enhance the ROI. In order to provide better support to overall development, effective consideration of innovation is also significant (Schwarz, 2011). It assists in meeting work standards and supports in attaining success. In order have better understanding in regard to the subject the work culture of General Electronic Company is being evaluated in the study. Learning will provide understanding in regard to strategic options which allow to ensure about sustainable development.
Core Competencies And Capabilities
Based on study, this is evident that General Electronic Company is holding better brand image in the market which allows to enhance the work opportunities. It is further found that through appropriate application of varied strategic options the business firm is attaining fruitful prospects in the competitive market. Further, one of key competency that business holds is impressive leadership. It allows to ensure that work activities are being managed effectively to attaining goals (Teece, 2010). It allows to focus on new market accessibility and value added services of company. Along with this, it can be stated managers are focused towards democratic leadership. It allows to share information with members in critical manner for achieving goals. It is found that improved emphasis on leadership aspects allows to reshape the cultural values so that long term sustainability can be advanced. With an assistance of democratic leadership the managers are looking forward to advance the innovative culture (Thompson, 2001). Emotional intelligence within organisation is also being advanced effectively for developing sound opportunities. Furthermore, it is evident that high level of motivation and high level of work standards allows to advance the management practice so that growth can be ensured.
It has been noticed that company is basically focused towards four key elements in order to attain better opportunities. Classification of factors can be as technology infrastructure, energy, consumer industrial and capital finance. It has been witnessed that General Electronic Company focuses on the sales of multiple products and services so that better opportunities can be attained effectively (Uggla, 2008). General Electronic provide its services to different industries in order to gain better competitive advantage. In addition to this, it can be said that product line of business firm is also impressive which enhances the brand image in the market. Classification of product line can be as engines of aircraft, equipment related to locomotives, kitchen appliances, control equipment, generators, medical accessories.
On the basis of case study, it can be stated that General Electronic also well focused towards diverse services in context to financial industry. It means by having improved focus on the customer needs the business entity offer wide range of services. GE delivers operating leases, loans, equipment leasing, financing programs and other associated services for supporting business across globe. It can be referred as core competency of business entity because it allows to ensure that aims are being accomplished efficiently (Verbeke, 2013). It has been noticed that General Electronic is well focused towards building better relationship with customers in order to accomplish goals. By having better relationship with customers, the environmental aspects within organisation are also well maintained. Human resource development elements consideration is also efficient for every business entity. As same the General Electronic is also focused towards human resource development. Employees are well skilled that aids in meeting organisational objectives (Zahra and Covin, 2003). With sound development of human resource development, company is providing better support to work activities. It can be referred as key competency of the organisation. It has been noticed that training and development session is also being organised by the company in order to advance the knowledge level. It has been witnessed that improved level of skills among members regarding business knowledge, functional activities, leadership elements and growth traits is beneficial for company. It allows to ensure that work activities are being developed effectively in order to meet goals and objectives.
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Improved level of focus on the talent management is significant to meet with the organisational objectives (Andersson, 2011). With an assistance of talent management the business entity like GE is advancing work performance and productivity. It also improves the organisational culture and aids in attaining success. Company is also focused towards communication activities so that long term opportunities is achieved. With an assistance of this, training standards are also being advanced. It is because communication with employees allows to enhance the understanding about employee needs. It helps in improving strategies application which is beneficial to meet long term objectives (Hansen and Smith, 2006).
Along with this, GE is also well focused towards hiring of skilled workforce in order to ensure that long term opportunities are being attained effectively. With an improved focus on the standard based recruitment system the company is ensuring regarding improvement in capabilities. Improved knowledge of functional activities among employees allows to meet the goals and objectives. It helps in make sure that long term sustainability can be advanced which will have direct positive impact on the business model. In addition to this, it can be said that GE is focused towards improvement in motivation level among employees (Harvey, 2004). Innovation in product line also helps in attaining competitive edge in the marketplace. By having an improved focus on the innovation the service quality is being advanced. It allows to gain better competitive advantage in order to meet the impressive level of success. Further, technology is one of the most crucial aspects that helps organisation in heading ahead in the competition. By having an assistance of technological use the business entity can advance the work productivity. Continuous improvement in performance due to technological use is key benefit that a business firm attain (Joseph and Eshun, 2009). It also helps in gaining competitive advantage which is essential to advance core competencies. In order to improve the use of technology the management of GE is focused towards application of quality management. It means application of Six Sigma is also being referred in order to improve the work capabilities within organisation.
In addition to this, Six Sigma is considered as a process that allows to advance the work standards to attain objectives. Use of technological tool allows to identify solutions which might overcome the issues. It reflects that innovation platform is also considered as key competency which allow business firm to receive success. By having an improved focus on the technology, the process mapping of company is also advanced. It aids in refining the work conditions and lead business firm to sustainable opportunities (Kim and Mauborgne, 2013). It also allows to accept the challenge and make sure that working is being accomplished effectively. Along with this, the organisational structure is also critical aspect that required to look appropriately from management. In General Electronic the organisational structure is well maintained because managerial standards are also considered by the management. Centralised working is being promoted within organisation which allows to improve work performance. Functional departments are there in the organisation which ensure that specific team is there to meet the standards of specialized activities. Effective consideration of communication activities is also essential so that objectives can be attained (Wickramasinghe and Jayaweera, 2011). Regular basis interaction with members allows to understand customers needs on the basis of which overall work standards are used to transformed in order to meet goals and objectives. Moreover, diversified portfolio of organisation is also benefited which helps in gaining competitive advantage. It means product line according to customer needs is also a critical element of core competencies. This is even evident has been noticed that by having an appropriate understanding about the services the issues can be overcome in desired manner (Hui and Tsang, 2004). Customer service is also well structured within organisation which allows to meet the objectives so that goals and objectives can be accomplished effectively. By having an assistance of customer service the level of satisfaction among customers can be advanced in critical manner. Productivity is also being improved for accomplishing goals. Customer service allow business firm to make sure that service quality is being advanced.
Strategic Options
Strategic planning is considered as formation of ROA framework so that managers can have effective application of tools. By having an effective selection of options the managers can have advancement in context to the performance of organisation. By considering an effective application of strategic options the uncertainty can be resolved in appropriate manner so management need to ensure about it effectively. Work flexibility can also be advanced effectively through effective application of strategic tools (Cantrell, 2001). It has been noticed that GE must consider the aspect that issues are being identified effectively so that strategic options can be accomplished in desired manner. It has been noticed that environmental values also need to be understand effectively. It assist in meeting key goals and objectives for sustainable de
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