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Implementation of Digital Technology in Continental Ltd

University: Alliance Manchester Business School

  • Unit No: 6
  • Level: Undergraduate/College
  • Pages: 19 / Words 4646
  • Paper Type: Assignment
  • Course Code: AMN425
  • Downloads: 29
Organization Selected : Continental Consulting Limited

INTRODUCTION

Digital technology supports maximum to an organisation in achieving its desired goals and objectives within pre-determined time period as it provides them an opportunities to reach their products and services to maximum number of targeted people with minimum efforts and time. Therefore, it play a vital role in growth and success of an organisation due to which it is profitable to adopt by all organisations irrespective of the size whether small, media um or large. The present assignment is based on Continental Consulting Limited which is engaged In Business process re-engineering located in London. Its potential customers includes small and medium manufacturing companies located in and around London and Greater London. The project covers the aims and objectives of Continental Consulting Ltd. Regarding implementation of digital technology. In addition with this, project management plan, breakdown structure, Gantt chart, Small-scale research, tools and techniques used to analyse data are briefly discussed under this report. Recommendation and Reflection upon undertakings are also made under this report.

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TASK 1

P1 Project aim and objectives

Continental Consulting Ltd. is UK-based organisation which is engaged in supporting small and medium manufacturing companies to re-engineering their business process so to achieve high sustainability and profitability. It serves them in and around the London and Greater London. The company was established eight years ago with procurement of latest equipment, computer and IT facilitates but due to passage of time, rapid innovation in IT industry makes their eight year ago equipments obsolete and outdated. For this purpose, the management felt requirement of upgrading the use of IT technologies so as to make enhance the capabilities of organisation and maintain their competitiveness among their rivals. The present project is based on such up-gradation of IT technology that will be helpful for Continental Consulting Ltd. To achieve desired goals and objectives within pre-determined time period (Adzic, 2011).

Topic: “Impact of Digital technology supporting small business growth and innovation

As per the current scenario of Continental Consulting Ltd., it is requirement of implement digital technology with the taking support of its employees. The CEO of Continental Consulting Ltd. decide to invest money to bring innovation in their business process so as to compete with rivals in more effective and efficient manner.

Aim: “Impact of mobile technology as digital technology to support small business in achieving growth and innovation-A case study on Continental Consulting Ltd.”.

The primary goal of the examination report is to identify the effectiveness of implementation of mobile technology in business process of small and medium sized organisation such as Continental Consulting Ltd. to achieve its desired goals and objectives.

Research Objectives

  • To identify the concept of mobile technology in regards of Continental Consulting Ltd.
  • To identify the importance of mobile technology in achieving growth and innovation.
  • To analysis the relationship between mobile technology and growth of Continental Consulting Ltd.

Research Questions:

  • What are the concept of mobile technology in regards of Continental Consulting Ltd?
  • What are the major benefits of mobile technology in achieving growth and innovation?
  • How mobile technology is interconnected with the growth of Continental Consulting Ltd?

P2 Project management plan with cost aspects, scope, time, quality and communication risk

Project management plan is a kind of formal document contains the vital information about the activities performed, resources utilised, manpower required etc. in execution of determined project in more effective and efficient manner (Brady and Davies2014). It makes easy for management to identify important aspects at the time of execution of project while overviewing the project management plan. Some other aspects included in such formal document are Scope, Cost, Time, Quality, Risk etc. which are briefly described under the below:

Scope: Implementation of digital technology always brings maximum profitable result to company in terms of enhancing efficiency level of employees, maximising satisfaction level of customers, maximum return to investors on their investment etc. As Continental Consulting Ltd. Make decision regarding adoption o mobile technology which facilitates them to attract targeted clients through communicating them about their new and innovative products and services that will be useful to achieve growth and success. Therefore, such implementation enable organisation to achieve huge customer base and establish a better relation with them for longer period of time. Thus, the scope of implementation of mobile technology is much wider.

Cost: It is very crucial factor without which the decisions made by management of Continental Consulting Ltd. regarding implementation of mobile technology in business process cannot be possible. Therefore, it is more important for company to maintain appropriate amount of funds which can be possible either through taking support from investors or reserve funds. For this purpose, the management should prepare budget in which cost must be allocated on the activities on the basis of their impact (Davies and Hughes, 2014). For example, incurring cost on providing training and development programs increases the capabilities of employees to minimises the wastage of cost while performing project activities. The sample of such budget statement showing total cost incurred are given as under:

Total forecasted budget

Particular

2017-18($)

Implementing technology cost

17000

Promotional expense

7000

Advertisement expense

5500

Catalogues

1800

Training charges

7500

Total cost

38800

Time: It is also an important element which assist organisation to achieve competitive advantage through completing project activities within limited period of time. As per the given case study of Continental Consulting Ltd., it is very important for management to adopt mobile technology within minimum time period so as to achieve its competitiveness among their rivals in market. For this, critical path should be followed in order to identify the time already invested and required to complete project activities. It brings motivation among employees to make more efforts to perform allotted roles and responsibilities within limited time period (Frankenberger and et. al., 2013).

Quality: It is a crucial factor which can always positively impact on the profitability and sustainability of an organisation. Offering new and innovative business process through using mobile technology assist clients of Continental Consulting Ltd. to select an appropriate one after identifying their impact on their business performance. It happens through receiving standard quality of work by the employees which can be possible through providing them training and learning programs to make them more capable to work on using mobile technology.

Risk: It always exist in all business activities which can hinder management to achieve its desired outcomes within pre-determined time period. Such risk may include poor knowledge, lack of an appropriate support of employees, insufficient resources etc. Implementation of mobile technology involves huge risk which can be tackled by the management of Continental Consulting Ltd. through conducting research about the aspects that causes risk in advance. It enable management to make suitable plans and strategies in advance so as to deal with future contingencies in more effective way (Heger and Rohrbeck, 2012).

Communication: Mutual support received by employees can be possible only when the management of Continental Consulting Ltd. are able to establish a good communication channel at workplace. The employees feels motivated when they clearly understand the company main objective behind implementation of mobile technology along with their roles and responsibilities therefore it is more important for management to bring transparency in communication and provide a platform for employees to communicate with top authority directly. This will make positive impact on the execution of project activities of Continental Consulting Ltd.

Resources: It is basic requirement which motivate management of Continental Consulting Ltd. to decide to implement some technology changes in their business process. Having sufficient amount of resources such as capitals, funds, skilled employees etc. encourages company to work on execution of their innovative decisions. Therefore, the management of Continental Consulting Ltd. Should first arrange resources through taking support from different departments and manage them accordingly (Kiessling, Wilke and Kolbe, 2011).

P3 Work breakdown structure and a Gantt chart

Work breakdown structure: It is kind of chart which shows the relationships among the project activities executed in completion of project as a whole. The graphical nature of work breakdown structure can facilitate management of Continental Consulting Ltd. to predict outcomes based on various scenarios which directs management to re-think about their existing policies and decide whether to make some changes or not in order to achieve profitable outcomes.

Gantt chart: It is an effective horizontal bar chart developed as a production control tool in the year 1917 by Henry L. Gantt who is an American engineer and social scientist. It assist project management of Continental Consulting Ltd. to use Gantt chart as a significant illustration of a schedule that help in making suitable planning, coordinating and tracking specific tasks in a project. It is also known as visual project presentation where all project activities that should be executed are displayed and broken down on a chart. It motivates employees to perform allotted task within given time frame so as to help company in achieving its desired goals and objectives.

Above mentioned tools are more useful to adopt by Continental Consulting Ltd. In order to achieve its aims and objectives within given time frame and attain competitiveness among their rivals in more effective manner (Kowalkowski, Kindström and Brehmer, 2011).

TASK 2

P4 Small scale research by implementation qualitative and quantitative research

Qualitative and quantitative are the main methods of conducting an appropriate research which are briefly explained as under:

Research is basic prerequisite of each organisation to conduct in order to recognize the market trends and requirements and on the basis of which delivers items and administrations which in results rising profitability and sustainability of organization. There are main two types of research which conveys adequate data to organization with respect to the progressions and adjustments required by targeted customers in their existing technologies. Such kinds of research:

Qualitative research: It is such an effective method in which an organisation gather information in type of image, name, number code or writing and some more. It is most ideal strategy utilized by organization because of getting exact and reliable information. There different frameworks which can be utilized under this strategy in order to gather information, for example, interviews, questionnaire, poll and so forth. This will help in recognizing the interest and behaviour of respondents with respect to selection of mobile technology (Morris and Geraldi, 2011).

Quantitative research: It is additionally another vital technique which can be embraced by researcher so as to accumulate significant information into numerical frame or factual information. It is valuable in preparing budget to entire organisation with less time and cash. Continental Consultancy Ltd. may utilize such research tool in order to actualize facts and don't include patterns in investigation. It incorporates distinctive methods for surveys, for example, paper, on the web, booth and mobile which incorporates face-to-face interviews, longitudinal examinations, systematic observations and numerous other (Nicholas and Steyn, 2017).

Both types of research brings productive results to Continental Consultancy Ltd through giving them important data about the necessities and prerequisites of targeted customers. Therefore, it help organization in satisfying them as fast as possible because of which it turn out to be simple for organization to accomplish huge customer strength. In this, 40 respondents are chosen whose recognition and perspectives will be considered. This will help organization in accomplishing content of research and accomplish competitive advantages within an organisation (Primary source and secondary source, 2018).

Questionnaire

Name:

Gender:

Age:

Q1. Does people get easily attracted towards new product offered by small and medium scale organisation?

  • Yes
  • No

Q2. What kind of digital technologies that may bring maximum positive outcome to Continental Consultancy Ltd?

  • E-commerce
  • Mobile technology
  • Cloud techniques

Q3) Does people aware about using of mobile technology while making transactions with an organisation?

  • Yes
  • No

Q4) Does training and learning programs required to conduct by Continental Consulting Limited for its staff?

  • Yes
  • No

Q5) What are the major benefits of mobile technology in achieving growth and innovation?

  • Improvement in sales
  • Maintain customer relationship
  • Decrease work burden of staff

Q6) What are the challenges that restrict Continental Consulting Ltd. to adopt mobile technology?

  • Lack of skilled staff
  • Lack of time
  • Lack of knowledgeable customers

Q7). Does Continental Consulting Ltd. have sufficient amount of budget to promote mobile technology in competitive market?

  • Yes
  • No

Q8). Does mobile technology is interconnected with the growth of Continental Consulting Ltd?

  • Agree
  • Disagree

Q9. Does Continental Consulting Ltd. receives maximum support from its staff in adoption of mobile technology in business operations?

  • Yes
  • No

TASK 3

P5 Evaluation research and data using appropriate tools and techniques

In the present research, the investigator of Continental Consulting Ltd. Adopts primary method with an objective of getting reliable and accurate data about the perceptions and suggestions of people related with adoption of mobile technology. It increases effectiveness of decision of management which in results bringing maximum profitable outcomes in near future. There are different tools of research which may be used by researcher such as research design, data analysis, data collection, philosophy, limitation etc. For this, Questionnaire has been formed which contains relevant questions related with topic of research that to be asked by researcher of Continental Consulting Ltd. from 40 respondents taken as a sample of population (Pekuri and et. al., 2014).

Theme 1: Behaviour of targeted customers towards new product of small-medium organisation.

Q1. Does people get easily attracted towards new product offered by small and medium scale organisation?

Frequency

  • Yes

15

  • No

25

Interpretation: It has been identified from the above graph that it may difficult for Continental Consultancy Ltd. To attract customers about their new product due to having less reliability. Among 40 respondents, there are 25 respondents who are in favour of same statement whereas 15 respondents have different opinion.

Theme 2: Types of digital technologies profitable for Continental Consultancy Ltd.

Q2. What kind of digital technologies that may bring maximum positive outcome to Continental Consultancy Ltd?

Frequency

  • Artificial Intelligence

12

  • Mobile technology

20

  • Cloud techniques

8

Interpretation: It has been observed from the above graph that out of 40 respondents there are 15 respondents who prefer company to adopt mobile technology as innovation whereas remaining 12 and 8 respondent prefer artificial intelligence and cloud techniques respectively.

Theme 3: Concept of digital technology.

Q3) Does people aware about using of mobile technology while making transactions with an organisation?

Frequency

  • Yes

30

  • No

10

Interpretation: It is clearly seen from the above graph that out of 40 respondents there are 30 respondents who are aware about using of mobile technology whereas remaining 10 respondents doesn't aware.

Theme 4: Requirements of training and learning programs at workplace of Continental Consulting Limited.

Q4) Does training and learning programs required to conduct by Continental Consulting Limited for its staff?

Frequency

  • Yes

25

  • No

15

Interpretation: It has been identified from the above graph that out of 40 respondents there are 25 respondents who requires training and learning programs at workplace of Continental Consulting Limited. whereas remaining 15 respondents doesn't required such.

Theme 5: Requirements of training and learning programs at workplace of Continental Consulting Limited.

Q5) What are the major benefits of mobile technology in achieving growth and innovation?

Frequency

  • Improvement in sales

15

  • Maintain customer relationship

20

  • Decrease work burden of staff

5

Interpretation: It has been identified from the above graph that out of 40 respondents there are 15 respondents who thinks adoption of mobile technology will help Continental Consulting Limited. To achieve huge sales figures whereas remaining 20 thinks that it help in maintaining better relations with targeted clients. The other remaining 5 thinks that it reduces work burden of staff.

Theme 6: Challenges restricting Continental Consulting Limited to adopt mobile technology

Q6) What are the challenges that restrict Continental Consulting Ltd. to adopt mobile technology?

Frequency

  • Lack of skilled staff

10

  • Lack of time

20

  • Lack of knowledgeable customers

10

Interpretation: It has been identified from the above graph that out of 40 respondents there are 10 respondents who consider lack of skilled staff as main challenges whereas remaining 20 respondents who consider lack of time. On the other hand, there are 10 respondents who consider lack of skilled staff.

Theme 7: Resource capabilities Continental Consulting Limited. to promote mobile technology.

Q7). Does Continental Consulting Ltd. have sufficient amount of budget to promote mobile technology in competitive market?

Frequency

  • Yes

25

  • No

15

Interpretation: It has been observed from the above graph that out of 40 respondents there are 25 respondents thinks that Continental Consulting Ltd. Is having sufficient amount of budget for adoption of mobile technology whereas remaining 15 respondents thinks different.

Theme 8: Interrelation between mobile technology and growth of business organisation

Q8). Does mobile technology is interconnected with the growth of Continental Consulting Ltd?

Frequency

  • Agree

32

  • Disagree

8

Interpretation: It has been observed from the above graph that out of 40 respondents there are 32 respondents thinks that mobile technology is interconnected with the growth of Continental Consulting Ltd whereas remaining 8 respondent thinks different.

Theme 9: Contribution of staff toward adoption of mobile technology

Q9. Does Continental Consulting Ltd. receives maximum support from its staff in adoption of mobile technology in business operations?

Frequency

  • Yes

25

  • No

15

Interpretation: It has been identified from the above graph that out of 40 respondents there are 25 respondents who thinks Continental Consulting Ltd. receives maximum support from its staff in adoption of mobile technology in business operations whereas remaining 15 respondent thinks different. Are you pursuing your studies in Manchester University, then our Assignment Help Manchester service could be a very time saving for you.

P6 Appropriate recommendation as a result of data and research analysis

From the data interpreted above, it has been suggested to Continental Consultancy Ltd. that spend money in adoption of mobile technology brings maximum outcome to Continental Consultancy Ltd. Subsequently, the choice taken by CEO of such organization with respect to utilizing mobile technology will help in achieving growth and innovation in focused market for longer time frame. Communicating targeted clients about their new and innovative ideas of business re-engineering using mobile technology help in grabbing maximum number of targeted businesses which indirectly makes positive impact on their sales figure and profitability. For this, it is important for management of Continental Consultancy Ltd. to choose accurate approach so as to re-attain its competitiveness among their rivals in market. Such approaches are mentioned underneath:

Mobile technology assist targeted clients of Continental Consultancy Ltd. to communicate with company and asking them for new designs to improve their business processes. Therefore, it makes positive impact on the company's strength and capabilities. Using mobile technology makes easy to influence interest and buying behaviour of targeted clients in favourable manner which brings profitable outcome to company.

The other approach is Cloud technology that may adopted by Continental Consultancy Ltd. As it assist them to store valuable and confidential information about its employees, customers, suppliers, financial position etc. It enables management to make an effective decisions and suitable plans for the betterment o an organisation in terms of utilising such information for their own benefits and achievement of desired goals and objectives.

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TASK 4

P7 Reflection upon undertakings to attain objectives

While carrying out research, I have been observed so many things which should be developed by me through engaging in various development programs. Here are the skills which I need to be developed:

Competency

How I have developed in this area

Why I need to do to develop further in the area

Analytical skills

It is also referred as problem solving skill. In this field, My development started by facing some difficult problems in my company. Through this, I was able to solve different problems in an efficient manner.

I used analytical skills in solving different problems which arose during my research at the workplace. It helped me in bringing better results and performance within a required period of time.

Research skills

My skills mainly developed due to my interests of reading books, notes and various other sources.

For developing further in this area, I need to use various types of methods such as qualitative, quantitative research along with primary and secondary sources.

Project planning

My further development in this area is because of Focusing on various aspects of my living like communication, already established company's goals and objectives and much more.

For preparing effective project, I needed to plan the project accordingly as it will help me in completing the project in efficient manner and time.

Communication Skill

If I need to improve my communication skills and work, I will use ways like

scroll down, body language and hand gestures.

I need good communication skills in order to convey all information about business products, services and process, because it will help me in conveying the information more efficiently and effectively.

Report writing

In this field, I joined some workshops, meetup and also took writing class for further development of myself.

While writing important content and information, my skills should be good . So my development is required in order to write well.

Progress monitoring

For development in this field I used various classes. Also I attended various seminars and conferences for monitoring my progress.

For controlling and monitoring the progress of my team work, I need to use my progress monitoring skills.

Read Also: Hospitality Factors Influencing Demand in Hilton Hotel

CONCLUSION

It has been concluded from the above project report that digital technology play a significant role in growth and innovation of small and medium scale organisation as it assist them to enhance their capabilities of operating business activities which results in achieving huge sustainability and profitability. To identify the effectiveness of mobile technology, Continental Consultancy Ltd. Should hire researcher who conduct research and bring valuable information related with perception and suggestions of people towards the decisions of implementing mobile technology. Work Down structure and Gantt chart, project management plan etc. all are required to be considered while adopting digital technology.

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