Explanation regarding the business plan for the new venture.
- Outlining of new business ventures within their offered services and product.
- Analysis of the type of business.
- Description regarding the business plan.
- Explanation of the job roles of working employees.
- Preparation of future plans for business expansion.
1.1 Outline of business venture
There are various small business established and successfully run their business in market. It is an economic system or organisation where products & services are exchanged for money. Investment and customers are 2 things that every business requires in order to make profits. The present assignment is based on Delite Care Recruitment Agency which is one of the finest nursing & care staff supplier (Bryman and Bell, 2015). The firm administer qualified nursing personnel at all levels involving health care assistance and support workers to various care establishment. The company is started with 4 staff members and 1 customer. It is an independently owned agency related with recruitment. Firm provide personal as well as professional services to clients.
Currently, they administer services to range of customers in voluntary, nursing, independent and local authority sectors. They provide permanent and temporary solutions to customers and specialise in finding out right staff. Their staff is experienced and specialize in social care, health and human resource sector. The company have dedicated and loyal team of nurses and care assistance on board (Demil and et. al., 2015). Delite Care Recruitment Agency is a recruitment firm which provides qualified nursing or care staff to their potential clients. Unique selling point of business is its effective services and highly qualified as well as experienced staff. This feature of business provides it competitive edge in market over its rivals as they provides completely trained staff to their clients.
1.2 Business type
Delite Care Recruitment Agency is a recruitment firm which is known for providing nursing and care staff to their potential clients. Partnership is one of the suitable model for this business. In this, an agreement or partnership deed is signed by all the partners and they agree on all the terms and conditions. Profits are divided among all and losses are also bear by all partners as per their partnership in business (Doh, McGuire and Ozaki, 2015). So, Delite Care Recruitment Agency is a partnership firm which is established by 4 people. The major reason behind choosing this business model is that it doubles the resources and are enables the firm to administer multiple services related to health and social care at same place. An another reason to choose partnership model is capital as for starting any business, finance is the prime requirement. By starting firm with partnership, capital can easily be arranged. Risk is also divided as loss is bear by all the individuals who are owners of business.
Delite Care Recruitment Agency is a firm which provides nursing and care staff to clients. It provides skilled and experienced manpower to the companies which are working in health and social care sector. The reason behind selecting this business is that there are very few firms in United Kingdom which recruit and administer skilled and experienced staff to clients. Personal and professional services are provided to clients by firm so that they are able to administer excellent care services to service users or patients and reduce their health related issues (Findlay-Thompson and Mombourquette, 2014). In UK, people suffer from various diseases and there is huge requirement of skilled and competent workforce. So, by emphasizing on human resource need of health and social care sector, this business is appropriate as there is high demand of care sector. There are very less recruitment agencies in United Kingdom which provides trained manpower to companies or clients. So, it is a huge advantage for Delite Care Recruitment Agency for growth and development of business in market of United Kingdom. The firm can easily compete with the existing competitors by providing effective services to clients at low costs.
2.1 McCarthy’s 4Ps in aspect of Delite care recruitment agency
According to McCarthy organisation in order to draw up proper marketing plan and in order to improve operating results coming from the production of goods and services. In dynamic environment changes are coming in the taste, preferences and choices of customers due to technological and digitalise techniques coming in market. Therefore, there is need for all organisation to establish marketing strategies at the time of using marketing mix for better improvement in their existing goods and services (Galí, 2015). Further Delite health care London based recruitment agency that main objective is to providing good and trained staff members to health and social care departments. This company has brand image in UK in order to providing personal as well as professional services to clients but for establishing strong position at global level company used 4P'S of McCarthy's so they create awareness among large audiences about their services. Following are the description of 4P'S in respect to Elite Care recruitment are stated below:-
- Product:- Under this Product is stand for product mix which is applied to both physical products and services (Gattorna, 2017). Therefore, through this Delite agency give the details regarding all the types of services they are providing in recruitment field to health social care like nurses and ward-boy and arrange all the services in such manner that give proper satisfaction to their clients. Product has following types discuss below:-
Physical product:- It gives the basic detail regarding all the benefits and outcomes they get from their recruitment agency.
Total product:- This will include all the component given in services like their quality, cost, result and values attached to costumers. Further it give the details regarding the innovative mode they are using at the time of given employment opportunity to health social care.
- Price:- It is the consideration that is given by clients in respect of services provided by particular company. This is an important elements which has been decided on the basis of demand regarding that product services given by company (Hair Jr and et. al., 2015). For example Delite care recruitment charge all the prices on the basis of brand image and type of employment provided by them in health social care.
- Place:- It is basically related to geographical locations where company is decided to facilitates their services. Further, Delite care recruitment fix the location they can arrange the resources through which they provide their services like on the basis of develop and underdeveloped areas (Johnson, 2016). Company must establish their branches where are large number of hospitals and people are looking for the job related to nursing, voluntary, local authority and independent solutions.
- Promotion:- This is the most important element of marketing mix in which whole marketing team formulate different strategies and tactics in order to launch their products and services by using different modes according to their budget. For example Delite care recruitment agency first scan the external environment in order to know all the strategy used by rivalry in this sector (Maylor, Blackmon and Huemann, 2016). Association must used advertising is cost effective method where they give information regarding all the vacant job position in health and social care organisation along with eligibility criteria to all the audiences who really need it. Second mode they used is free publicity in which through press release they can show all the positive reviews of customers who are fully satisfied with their services.
Figure:- 4P'S of marketing Source: what is marketing mix, 2018
There are various roles and responsibilities for the employees and managers of the Delite Care recruitment agency. There are 4 of the employees which are working within this company and they play crucial role in running up of business in effective and efficient manner and there main roles are being described below:
- Technical Expert: Main motive of a recruitment agency is to hire effective and high level performer to the company they are dealing with. Here the main role of the Delite care will be to promote the vacancies and create awareness about the jobs. This can be done by doing advertisement in newspapers, radio or television and many more (Orlov, 2016). Candidates who have applied for the job needs to be filtered and as per the needs of company, effective and experienced person can be hired. So 2 of the employees will look after the process of hiring and recruiting the nurses for the hospital which they are dealing with.
- Managing the business: Apart from the employees, there will be one manager who will look after overall process of the Elite care agency like he/she will look after the needs of employees and thus fulfil them in better way (Peirson and et. al., 2014). Apart from this, manager will look after the finance area as well so that monetary transactions can be maintained. Maintaining relationships with the third party is highly essential so all the business meetings will held by manager and all kind of dealing will be evaluated.
- Development: There will be one employee who will look after the development of the recruitment agency. This employee will have responsibility towards the various jobs like adding companies and hospitals who has the need of nurses for patients. Apart from this, putting advertisement for the vacancies in newspapers, television and many more places. Apart from this, there are other promotional activities which needs to be done by this employee (Ragsdale, 2014). Various kind of tools and techniques which can be adopted by the company so that they can have better relationship with external; environment and thus can attain growth and success.
Delite care recruitment agency has adopted flat structure within their workplace as this kind of structure will help out in dividing the work in effectual way. Being a small and new business, flat structure will be much more effective. However, structure of the company will change after it has attained growth and hired new employees. There are various kind of structure used by different companies and Delite care recruitment agency has adopted flat structure for now as it is new and small business. As there are 4 employees who are currently working in this company and they handle different kind of sector like 2 are in recruitment process, 1 is manager and another one is in development process. So they are handling different sector and are not responsible to one another.