Order Assignments Now Get Upto 50% Off “Let’s fight, Help and Win” UPTO 50% OFF due to COVID-19 break down Order Now
0
Search
Listening..

Analysis of Basic Marketing Plan For Mcdonald's

University: Regent College London

  • Unit No: 2
  • Level: Undergraduate/College
  • Pages 12 / Words 3000
  • Paper Type: Assignment
  • Course Code: BU2520
  • Downloads: 0
Organization Selected : Mcdonald's

INTRODUCTION

In an economy, different business organisations are established with a specific goal to earn maximum profit and growth easily. In this procedure, marketing plays a most important role which is used to maximise the profitability and income of a firm. Marketing is basically used to promote new products and services of an organisation in the target market or in front of an audience. It includes numerous activities for increasing sales of products and services properly (Baker and Saren, 2016). This project is based on McDonald which is the world's largest fast-food company. This organisation was established in the year of 1940 by Richard and Maurice McDonald. The firm has around 36,900 outlets worldwide in which several employees provide their effective services to customers. This report includes the Roles and responsibilities of the marketing function and the way in which marketing activities are related to the organisational functions. It also determines the marketing analysis process and evaluation of a basic marketing plan for McDonald's.

TASK 1

P1 Roles and responsibilities of the marketing function of McDonald

Marketing is a most specific concept that helps to build positive relation with customers. McDonald is a multinational fast food organisation that provide their effective products to several customers. In this procedure, it is required that they introduce their services properly in market in order to maximising their sales easily. There are different role and responsibilities of marketing function of McDonald is given below -

Marketing analysis – Marketing is a most specific business process which is basically uses to analyse customers requirement and need properly. Main objective of this procedure is to provide quality product and services in target market. Through this, firm can easily get higher benefits and desirable outcomes as well. Marketing analysis is a most important activity that helps to examine market condition and demand for specific products. After analysing all these approaches, employees of McDonald provide their quality services to target customers. It is helps to build positive relation with target customers for getting long term benefits as well as advantages easily (Brady, 2014).

Pricing – In a business organisation, cost of products play a most important role in order to capture customer's attention easily toward their services. Marketing executive of firm help in analysing competitive cost of specific products in target market. Through this, McDonald can make desirable modification in their costs. Main objective of this process is to increase sales of products in target market. This is responsibility of marketing executive to monitor target competitors and their marketing planning. Through this, McDonald can easily build impactful strategy to getting higher competitive advantage easily. McDonald always provide quality products to their customer on affordable costs because this is a most effective promotional tool of firm.

Selling – In a business organisation, marketing play a most important role to analysing several activities of market. In this process, they examine customer's demand and their requirement to provide them quality products and services easily. Through this they can easily maximise sales and profitability of firm in effective manner. By increasing sales level of McDonald, they can easily build positive images and goodwill in target market. For this, management of firm needs to make positive changes in their business activities and strategies as cost effective method, quality services and impactful promotional strategies that assist in maximising sales and profitability of firm (Chamorro-Mera, Miranda and Rubio, 2014).

have a question or Need assistance
CALL US +1 2139295632

Promoting – For a business organisation, it is require to implement effective promotional activities to introduce their services easily in market. McDonald always uses impactful promotional strategy to capture customers attention easily toward their services. In this procedure, marketing executive provide their own contribution to promote products easily in target market. In this procedure, it is require to analyse particular areas in which customers has maximum demand for specific product. After this, they needs to promote their activity to maximise sales and profitability easily. In this procedure, they can use different promotional tools as advertising, e-marketing and online servicing as well.

Financing – In a business firm, it is require to manage funds and capitals properly to operate business activities in effective manner. Through this, they can easily make positive changes in their products and services on the bases of customer's demand and their requirement. McDonald is a well known fast food organisation that provide their quality service in several countries. In this procedure, they needs to implement advancement in their services to maximise operational business approaches positively. All these business activities required appropriate funds to utilize them in effective manner (Fazlollahtabar, Aghasi and Forte, 2012).

Management of services – In a business organisation, it is essentials to provide appropriate products and services to customers on the bases of their requirement and need. For this, they needs to analyse market and consumer requirement at a time. All these business approaches helps to reduce wastage in firm. Through this, management of McDonald can easily manage cost of their products and service to getting maximum profitability easily. Management services of an organisation assist to achieving target goals and objective properly. In this procedure, marketing basically helps to analysing desire of market as well as customers to mange all the activities in easily.

Distribution – in this procedure, marketing executive of an organisation provide their products and services to target customers by render proper information to them. Main objectives of this is to resolve issues and quarries of consumers positively. Marketing executive of McDonald provide their contribution in such activities to maximise growth and income of firm easily. These distribution channels assist to build positive relation with target customers for getting long term benefits (Fırat, 2013).

P2 The way roles and responsibilities of marketing relate to the wider organisational context of McDonald

In a business organisation, several employees provide their appropriate contribution for achieving target goals and objectives easily. For this management of firm analyse their skills and working capability to provide them appropriate responsibilities. Through this, firm can easily operate their operational and functional activities. McDonald is a large scale fast food organisation which has around 37,000 outlets in which lots of employees provide their services. In this procedure, marketing division of organisation provide their effective contribution to maximise profitability and growth in effective manner. There are several roles and responsibilities of marketing functions of McDonald is given below -

Production and operation department- This division of organisation is basically works to produce quality products and services for customers on the bases of their requirement and need. In this marketing division provide their effective contribution to analyse customers requirement for specific products from the firm. Through this, McDonald can easily get higher competitive edges from target market (Forshier, 2012). McDonald is a fast food organisation so for them it is require to manage quality in their products to serve healthy and safe food for each group of customers. These are the most specific business approaches that helps to maximise sales and profitability of firm in effective manner.

Research division – Research and marketing division of an organisation are working for same target of organisation. Research division analyse market condition and demand to provide them appropriate services easily. All these activities are basically uses to maximise sales of specific products and services. In McDonald, this division basically analyse geographical values of their products to maximise outlets according to them. All these business approaches help to build direct connection with target customers to getting long term benefits and advantages. Research division manage production activities of firm to reduce cost of products properly.

Human resource division – This division of an organisation is works as management. Their main objective is to analyse employees skills and their working approaches to achieving target goals and objectives easily (Gertner, 2011). Human resource manager of an organisation analyse target goals and objective of firm that are require to attain properly. On the bases of this, they hire skilled and experienced candidate in their firm through recruitment and selection procedure. They also provide training to employees to improve their performance in firm. All these activities are basically uses to accomplish target objectives and goals in easily.

Marketing – Employees of this provide their specific contribution to promote organisational products and service in target market. Through this they can easily increase products sales and organisational profitability. In this process, marketing employees of McDonald uses different tools and techniques a advertising, e-marketing and online delivering. Through this they provide proper information to customer about new offers, product price and new services to capture their attention easily toward firm. All these activities are uses to create awareness in target market and for getting higher competitive advantages easily. Through these business approaches, employees of firm can easily resolve issues of customers in effective manner (Jones and Rowley, 2011).

Finance department – This is a most confidential department of an organisation that helps to manage all the income and expenses of firm properly. Employees of this division are analyse organisation's present turnover and growth from past years. For this, McDonald needs to hire a skilled and experienced candidate who can easily manage business activities and statements to get proper report of final records. They are the analyst and advisor of an organisation who provide appropriate guidance to employees for investment procedure. All these activities are used to getting maximum outcomes and benefits of such activities.

IT Department – McDonald is a multinational fast food organisation that provide quality food to their customers on the bases of their requirement and need. For them, it is required to implement advance technology in their business process to maximise skills and knowledge of their workforce. These activities are basically uses to maximise production activities of firm. Through this, McDonald can easily provide at the time, fresh and healthy food to their customers. Advancement of technology helps to manage data, manage production and enhancing productivity of organisation easily (Joshi, 2012). 

TASK 2

P3 Comparing ways in which McDonald applies marketing mix to marketing planning process

For a business organisation, it is require to use different methods and techniques to analyse market condition and position easily. In this procedure, different organisations uses promotional tools and technique to promote their products and services easily. In such cases, McDonald can use marketing mic theory for specific marketing planning procedure as -

Marketing mix tools

McDonald

Burger King

Product

McDonald is a multinational fast food organisation that provide quality products and services in several countries. Firm basically deals in innovative products and services for their customers.

Burger king is also a fast food organisation but they basically uses traditional methods in their products and services for target customers (Kennedy and Parsons, 2014).

Price

McDonald always uses cost effective methods to capture customer's attention toward their services. Their price are more flexible than other organisation.

Burger king serve high cost product to their customers. They also uses cost effective strategy but their prices are very high than others firm.

Place

McDonald is a multinational fast food organisation that has around 36,900 outlets in worldwide in which several employees provide their effective services to target customers (Khan and Adil, 2013).

This firm also provide their products in several countries but their geographical values and structure is very small.

Promotions

McDonald uses different promotional tools for this business organisations to promote new offers and services in front of target customers easily. Promotional tools and techniques of is very unique and different from others.

Burger king uses less promotional activities and tools to promote their products and services. Therefore, awareness in market about its products is very minimum.

People

McDonald is a large scale organisation that has a vast geographical area. Firm has large customers chain who like their products and services.

Burger king uses low promotional activities in their business. Hence, customer are not more aware about its products and services.

Process

This organisation uses uses large process to provide their products to target customers easily. These activities include, marketing, promotions, production and distribution and sales (Lehmann and et. al. 2016).

This firm also works with a large working process as research, offers, cost management, sales and distribution to build positive connection with maximum customers.

Physical Evidence

McDonald has several outlets and stores in which they provide several facilities to their customers as parking, food, sitting arrangement and waters.

Burger king also has large several stores in which they provide different facility to target customers.

TASK 3

P4 Producing and evaluating a basic marketing plan for McDonald

In current era, there are various organisation which are mainly focus on developing and making several planning for marketing which includes different type of techniques as business can be developed or formulated. These things can be important for promoting appropriate effective products and services in market place. Through marketing plan, McDonald necessary for considering various factors such as vision, mission, budgets, objectives and strategies so company can making accurate plan and policies for accomplishing desired targets and goals in proper way (Lovelock, 2011). In addition to this, it is necessary for company is to develop effective plans in given time period so this will assist in getting high level of income or revenue. There are various stages of components for such type of plans which are discussed as follows:

Vision of McDonald:

McDonald vision statement is to provide variety of products and services to their customers in large market place. Also they mainly focus on targeting children, adults and young people regarding their new fast food items.

Mission:

McDonald mission statement is to providing best quality based services or products which are required by customers in proper manner. They are mainly concentrate on conducting daily based modifications or improvement for specific goods and try to make appropriate cooperation for maintaining their quality based products and services in proper way (Malhotra, 2015). Also Check: CDR Writing Services

Objectives of McDonald

In this consideration, the blue print of particular plan can assist in executing such things in effective way. This is very beneficial for developing accurate framework which aid in expanding their business operations and its functions with the help of effective methods or techniques in an organisation. Along with this, there are certain main objectives of McDonald that are described as follows:

  • The major purpose of McDonald company is to providing best quality food to their customers.
  • They also serve variety of food products and high standard services to their desired consumers.
  • They capture entire domestic as well as international market place for gaining attention of potential buyers (Ogunmokun and Tang, 2012).

Swot analysis of MC Donald's

Strength

  • MC Donald's offer new items like coffee,smoothies,nuggets & burgers which expand the range of choices to the customer.
  • MC Donald's Concentrate on training of its people & improving their skills for customer satisfaction.
  • MC Donald's business is not limited to just one economy or currency it spread all over the world so that its total sales & earnings in one area offset with one another area.
  • The company provide consistency in their food items in some products, the taste remain same whether you eat big mac in New York or Moscow.
  • MC Donald's modify their product according to local market or region like MC Aloo Tikki for India, MC Arbia for middle eastern countries etc help in the sales (Ozuem and Prasad, 2015).

Weakness

  • MC Donald's product are have a huge fat content and beef oil in their food. Its not illegal but create bad effects on customers health. The persons who are health conscious stop buying their product.
  • Jobs at mac Donald's are very low skilled and has very low pay which induce person to not remain there for a longer period of time. Due to that they have to spend a lot on the training of workers which increase the employee turnover & reduce total profit.
  • MC Donald's has various place of business worldwide due to franchisees agreement they face quality issues as they force them to pay high fees with every expansion of business.

 Opportunity

  • MC Donald's can expand their product range especially in the organic food line for the people who are health conscious.
  • The company can provide additional services like free internet service,sponsoring various event for children and adults to attract customer’s (Papasolomou and Melanthiou, 2012).
  • The enterprise should offer various discounts deals on the occasions & season discounts to beat its competitors.
  • They can innovate more vegetarian product especially in the countries like India.
  • The business should become environment friendly & research about green energies and green packing solution as it incorporate as the advertisement & marketing strategies.

Threats

  • MC Donald's is facing huge competition due to increase in the number of fast food restaurants like yum!brands,burger king ,Wendy's etc. They are lower share than MC Donald's but they trying new methods for more customers (Rossi, Allenby and McCulloch, 2012).
  • The business can face the environment issues as any action which harm or effect the earth & the human life is strongly criticized. If retail outlet continue using HCFC-22,they lose customer who really care about earth.
  • Healthy lifestyle is a biggest threat as the MC Donald's often pointed for unhealthy products.

Marketing Budget

Particulars

1st year

2nd year

3rd year

4th year

5th year

Initial money

40000

10000

12000

25000

10000

Investment

20000

12000

25000

25000

Total

40000

30000

24000

30000

35000

Marketing expenditures

Advertisement

9000

8000

3000

8000

5000

Sales promotion

2000

8000

3000

7000

5000

Direct marketing

9000

8000

4000

6000

7000

Total

20000

24000

10000

21000

17000

Available balance

20000

6000

14000

9000

18000

CONCLUSION

As per the above report it has been summarised that marketing is a most specific functional process of firm that use to maximise sales and profitability of firm easily. All these activities are based on management strategy of a firm that helps to build positive market image. Fro this employees uses different marketing tools as promotion, advertising, e-marketing and online delivering to build positive relation with target customers. Through this, firm can easily get long benefits and advantages. Main objective of a organisational procedure to getting higher competitive advantage easily. Marketing is basically uses to promote new products and service of an organisation in target market or in front of audience. It includes numerous activities for increasing sales of products and services properly.

Download Full Sample
Cite This Work To export references to this sample, select the desired referencing style below:
Copy to Clipboard
Copy to Clipboard
Copy to Clipboard
Global Assignment Help. 'BU2520 ' (Global Assignment Help, 2021)https://www.globalassignmenthelp.com/free-samples/bu2520-analysis-of-basic-marketing-plan-mcdonalds
Copy to Clipboard
Global Assignment Help. BU2520 [Internet]. Global Assignment Help.(2021), Retrieved from: https://www.globalassignmenthelp.com/free-samples/bu2520-analysis-of-basic-marketing-plan-mcdonalds
Copy to Clipboard
Often times, students feel unable to work on assignments and think, “Who will do my assignment?” By providing "Sample" on various subjects, we are trying to help them understand all the intricacies of writing. We have the most qualified and skilled assignment writers who can provide the best assignment writing services,essay writing services, dissertation writing services, and more at the most affordable rates. Place your order now for surprising discounts.
Boost Grades & Leave Stress

Share Your Requirements Now for Customized Solutions.

Lowest Price
USD6.84

Delivered on-time or your money back

100+ Qualified Writers

For Best Marketing Essentials Assignment Help

View All Writers
FREE Tools

To Make Your Work Original

  • tools Paraphrasing Tool

    Check your work against paraphrasing & get a free Turnitin report!

    Check Paraphrasing
  • tools Plagiarism Checker

    Check your work against plagiarism & get a free Turnitin report!

    Check Plagiarism
  • tools Reference Generator

    Get citations & references in your document in the desired style!

    Generate References
? Help
Whatsapp