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Benefits of Digital Technology on Business Growth - Sainsbury

University: ICTM College London

  • Unit No: 0
  • Level: Diploma
  • Pages 24 / Words 6000
  • Paper Type: Dissertation
  • Course Code: BMA798
  • Downloads: 67
Question :

The scenario of this research is based on evaluating the effectiveness of digital technology as organization’s own website that can assist them to attain desired growth and profitability. In this research, the researcher will be analyzing detailed information related to the specified topic in order to evaluate its effectiveness.

  • Examine the process of research by considering research methodology in the context of Sainsbury.
  • Evaluate relevant research practices in the context of Sainsbury’s business research project.
  • Transmit the results to potential stakeholders evaluated by the research project.
  • Provide a reflection on applied research methods and concepts.
Answer :
Organization Selected : Sainsbury


Overview of the research

Digital technology has gained importance in the recent era, therefore it has became more important to have proper knowledge of the various effects that digital technology can have on business and its activities, thus a good knowledge of the field of digital technology and its implications can help researcher as well as reader in an effective way.

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Background of Research

The research has been conducted for the purpose of gaining a deep knowledge regarding the subject of digital technology and its impact on the business activities. The research will provide deep insight about the business activity to be performed using digitised technology and what benefits can be availed by various individuals who are doing business in an effective as well as efficient way (Lin and Chen, 2012).

Significance of Study

The research will provide very good knowledge regarding the topic in an effective manner. This research will also evaluate the various benefits that all the stakeholders can derive from application of digital technology in the organisation.

Research Aim

It refers to the ultimate aim that the researcher wants to achieve through conduction of this research. For this purpose the researcher will go through various objectives in such a way that aims can be achieved in an effective as well as efficient manner by the researcher.

Research Objectives

Research targets can be characterized as a standout amongst the most vital piece of the examination procedure as on these premise just the scientist comprehends the entire procedure in a successful way. Through this, they endeavour to influence others to comprehend the examination procedure in a viable way (Li, 2012). These are being shaped through the examination point itself. The exploration targets of this venture are:-

  • To identify the impact of Websites in the current business environment and as well as business activity.
  • To evaluate various ways through which profitability of an organisation can be increased after implementing Websites.
  • To analyse the importance of digital technology and websites in Sainsbury's

Research Questions

· What is the impact of Websites in the current business environment and as well as business activity?

· What are the various ways through which profitability of an organisation can be increased after implementing Websites?

· What is the importance of digital technology more specifically websites in Sainsbury's?


To identify the impact of Websites in the current business environment and as well as business activity.

There has been a considerable impact of Websites and software on the overall profitability of the company. Consumers around the world wants that their work shall be done in an easy manner and it is only possible to have access to goods and services in a physical manner always that means consumers does not always want to buy stuffs by walking into the stores, rather they would want to get served by sitting at their home and this is only possible if the company will be having their own websites or mobile application which can be accessed by customers on their fingertips (Lee, Olson and Trimi, 2012).

You can read this sample: Analyse The Role of Utilising Social Media Marketing - Thomson

To evaluate various ways through which profitability of an organisation can be increased after implementing Websites.

Websites allow an individual to have access to company and its websites and make purchases through the same this will allow, Through this they will be able to make purchases in bulk and hence it will have a direct impact on the overall profitability as well as sales of Sainsbury's. Thus, use of digital tools like mobile applications and websites can have a considerable impact on the earnings of company in the longer run.

To analyse the importance of digital technology and websites in Sainsbury's

There Is a direct relationship between use of mobile application and the ultimate satisfaction that is derived by customers. Customers do not have to go to stores physically every time, they can order their purchases online through Websites which will not only reduce their cost to make purchases but also lead to an increase in the overall satisfaction derived by them. Right sort of frameworks programming set up would guarantee legitimate income alongside bringing right effectiveness inside the organization. Therefore it is quite important that a company shall have its own website through which it can contact with people in an effective as well as efficient way.


An examination Method is can be known as an efficient arrangement for leading an exploration. It is an extremely vital piece of any exploration venture. It assumes a noteworthy part in finishing the entire research venture in the most effective way that is available

Types of Investigation

Research are of various sorts. The onus is on the exploration to choose the kind of research that must be directed. It can be subjective and quantitative in nature. Subjective research includes inquire about in view of nature of data. The sort of examination chose will shape the eventual fate of an exploration undertaking and how it will be led in light of the fact that the sort of information gathered will rely upon this and subsequently the result will likewise change as needs be (Palo and Tähtinen, 2013).

Research Design

It is a system which sets out the structure for directing an examination venture. It indicates goals, information gathering and in addition strategy for examination, time ,costs, obligation, the results that may happen and activity etc. For the motivation behind this task, the specialist has taken exploratory research plan since this examination depends on subjective research.

Research Philosophy

Clear Research configuration is essentially worried about depicting arrangements and additionally its issues. It can be said as a more particular and additionally purposive examination.

Research Approach

It is the essential rationality which is taken with the end goal of research. It manages source, nature and improvement of information. It is separated in to two segments that is interpretivism and positivism.

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