Digital tools and techniques increases growth rate of companies at significant rate. This unit mainly focus upon execution of digital tools and techniques in the operations of SME's.
- Application of primary and secondary source of data collection method is being done.
- Underline research overview, significance, aim and objectives.
- Evaluate research methodology.
- Conduct data analysis.
1.1 Overview of the Research
Digital techniques have their vital effect upon business life because these tools are being use from many years ago and are responsible for effective conduction of business activities. Digitalisation also helpful in increasing growth rate of company as well as economic condition of society. Digital tools and technologies are being because they are reducing complexities of life and making human lives easy. This is the time when competition is so high and every corporation wants to stay longest duration in marketplace by defeat their business rivals and this purpose can only be fulfil through installation of digital tools and technologies in business operations. This is clear that in present time competition is very tough and every firm wants to deal with in most suitable manner while grabbing competitive advantages. In order to tackle all rivalry situations, organisations are suppose to manufacture extraordinary quality products that could give some extra benefits to clients that competitors are giving can retain persons with firm for longer duration of time. To handle this type of situation, then quality of products and services should be good and this better quality can bring by installing new and latest technological devices for effectively conduction of business activities so that rivals could be defeated and a higher position could be get in marketplace. Technologies and business operations are having best and direct relationship with each other and this type of situation is responsible for economic growth. It means when ventures of a country grow then it is clear that they will also enhance condition of economy and main reason behind organisational growth is digitalisation because use of digital technologies brings efficiencies in business operations and due to this all task could get done in shortest time period and this type of organisational behaviour helps in hitting all associational goal in shortest time period and in remaining time, company can produce more things for attracting novel buyers for defeating competitors in market. Use of latest and innovative tools and technologies brings smoother and efficient workflow so that this could be decided what should be done first and what will come next. When all operations happen in most appropriate manner than this action brings perfection in business activities that attracts many new buyers towards company. This research revolves around Nintex company that is a service provider company and serve a workflow and automation related software. Major utilisation of digital tools and technologies is that it provides direction to business activities.
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1.2 Background of the Research
Present era is a technological world and each activity that takes place in venture has vast impact of technological devices and due to this action some kind of perfection has been seen in business operations and improvements in operations is recorded that ultimately leads higher quality products for serving better quality items and facilities to clients and then this action will further bring stronger market position than business rivals. Nintex company was founded in year 2006 in Bellevue, United States. This firm is having approximately 50.