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The Impact of Digital Technology on Business Operations - Granite Properties

University: Kensington College of business London

  • Unit No: 9
  • Level: Undergraduate/College
  • Pages 18 / Words 4500
  • Paper Type: Minor Case Study
  • Course Code: BAA749
  • Downloads: 82
Question :

The unit states that digitization has transformed business operations thus developed a platform for business for expanding their business operations and earn a profit.

  • Determine the aim and objective of Granite Properties
  • Carry out small scale research, gather data to maximize knowledge and support project activities.
  • Implement project presentation and recommendations which are based on user data collected from findings.
  • Reflect on the value generated from the project and its use for business performance.
Answer :
Organization Selected : Granite Properties


Digital technology usage has been increasing in the commercial sector which has its existence nowadays, not only as an opportunity but also a tech sector. The benefits and opportunities presented through the digitalisation for business organisation crosses entire age spans and group entire industries. The transformation of digital technology is accessible as well as viable for entire business as this simply refer to the process of development. This has accelerated the growth and development of business organisation. Through determining a proper process supported through technology create an automating market, process that emphasise the revenues and influence of company among the competitive business market (Sharon and Dori, 2015). Newer technologies assist in connecting with consumer direct creating wide range of development opportunities and creating fluency in the business operations such as management, personnel etc. This report will overview several different aspects of digital transformation within Granite Properties, a real estate company which provide tenure company tours. The organisation its headoffice in Texas and has employed more than 100 worker within their organisation. This report will determine vision, aim and objectives along with optimising effective research technique in order to achieve systematic outcome in efficient manner.

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P1 Aims and objectives of projects

A business organisation utilise several different strategy and plans in regard of developing and expanding their business in competitive marketplace. Through measuring and administrating those activities, a company can create maximum benefits out of those practices. Digitalisation has been emerging with the competitive marketplace i.e. transforming into industry. The company is a real estate enterprise which has a good recognition within the marketplace. The enterprise is planning to include digital technology within their operation and system of organisation in order to transform it into more convenient way. This is improving organisation performance in the game chaining manner (Smith, Gonin and Besharov, 2013). In order to survive in the competitive industry, this has become more essential for commercial sector as small business enterprise are facilitated major benefits out of inclusion of such technologies within the working environment. Hence, this notion affirms that digital technology have disrupted the innovation and lead whole operation toward growth.

Title: “The impact of digital technology on business operations and growth of organisation: A case study of Granite Properties.”

Project Background

Technologies are associated with the communications and digitalisation under three major areas of accelerating alternation. Invention of more converging portable devices as well as enormously developed telepresence between individuals. There are several different types of technologies and methods that can be included within a working organisation that can help in functioning the company's business in productive way. In the present time, this is fundamental components that a business organisation whether small or large should adopt. This carries out various modification as well as marketing and promotion of an enterprise (Stoshikj, Kryvinska and Strauss, 2014). Nowadays, in the era of digitalisation, a business organisation can access large audience number at the social or new media. By the assistance of these activities, company can manage their relations with their consumer along with achieving their outcome in more significa

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