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Apple's Innovation Strategy: Case Study

Question :

This case study is about innovation for Apple Inc., which is the most known company across the world which has for terms of market capitalization. Apple is the American multinational technology company which designs electronic goods, services. The company was founded in 1976, headquarter situated in the US.  Apple leads for the global technology in the market for developing innovative products which include the Mac, the iPod, the iPhone, and the iPad which views for their respective markets. The case is about Apple's approach for innovation which drive for the passion for creating unique products. Innovation is the parts of Apple's corporate. Experts said that Apple was innovative because of its ability to iterate designs, devices, and functionality and create products that became a benchmark for its customer experience. The case is about Apple's founder Steve Jobs role as the chief innovator of the company.

Answer :


  • Study for Apple's innovation strategy.
  • Analysis of the key factors which has used for the creation of the unique culture which is focused on the innovation and creativity for Apple.
  • Evaluation of the strategies which are using by Jobs to foster the culture in order to innovation for Apple.
  • Understanding the relationship between culture and innovation.
  • Understanding about Apple continue to innovative & stay ahead of the competition.
  • Explore the strategies which the company follows in order to maintain its focuses for the innovation.

Apple Design

(Illustration 1: Apple design. 2021)

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Innovation is the process for creativity which makes goods, services unique than company's competitors. Innovation leads for making things creative which helps for unique solutions. An innovation which helps company's for making things which takes new ideas. In Apple, innovation is the parts for its goods, services. The Apple's success views for ability in order to develop innovative products. The Apple launches various unique products in the market which has benchmark for the customers experience. Apple views as higher company in for innovative goods, services. Apple has focuses for innovation which shows its marketing strategies for attracting customers which leads for higher profitability (Apple design, 2021). Apple becomes the leading technology company for the world for creating. The company innovated its business model for respond to market needs, for delivering quality goods, services. It views as latest technology which gives higher benefits for the company. Apple's innovation strategy has customers centric which views for the customers. The company designs unique products for fulfilling the needs for the customers. Apple products which customers really realises the needs for launching it in the market. These goods, services empower customers for their high quality use experiences. Apple has innovative company across the world. The founder focuses for innovation in the products development process. Apple has vision for achieving this vision new ideas helps company for accomplish its objectives. The company has comes for new innovative ideas for its products series which includes Ipod, Ipad, Iphone etc. It uses continuous innovation management for the success of the brand the company looking for success which shows its efficiency for managing profitability.

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Apple Innovation Strategy
(Source: Apple innovation strategy,

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