Buying Relation Consumer Brand

The modern concept of marketing ensures that consumers are at the centre stage of organizational efforts. The main focus of present marketing concept is to reach the ultimate target customers and assess the situation of target market and then introduce the product. In a business it is the customer that shapes the production and policies of marketing of an organization. In this context a marketer needs to understand the market condition regarding the target customers (Kumar, 2013).

Organizations spend maximum amount of time and resources to understand the consumers, the main significance is given on understanding about the consumer behavior that is well known and comprehended with tastes and preferences of various buyers. It assists a marketer to design a marketing strategy in an appropriate manner for an organization (Brand Management, 2014).

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